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I am a versatile and results-driven Digital Marketing Specialist with over 4 years of experience crafting content strategies, short-form videos, and engaging copy for platforms like Instagram and TikTok. I excel in using performance analytics, SEO/SEM techniques, and storytelling to influence brand perception and audience behavior. I have a passion for inclusive marketing, backed by my research-driven academic foundation in digital strategy and consumer psychology. I love creating compelling content that resonates with diverse audiences, and I enjoy collaborating with cross-functional teams to bring campaigns to life. My experience ranges from managing paid social media advertising to spearheading digital product launches, always aiming to drive measurable growth and engagement.…I am a versatile and results-driven Digital Marketing Specialist with over 4 years of experience crafting content strategies, short-form videos, and engaging copy for platforms like Instagram and TikTok. I excel in using performance analytics, SEO/SEM techniques, and storytelling to influence brand perception and audience behavior. I have a passion for inclusive marketing, backed by my research-driven academic foundation in digital strategy and consumer psychology. I love creating compelling content that resonates with diverse audiences, and I enjoy collaborating with cross-functional teams to bring campaigns to life. My experience ranges from managing paid social media advertising to spearheading digital product launches, always aiming to drive measurable growth and engagement.

Maha Amin

Copywriter, Content Creator, Content Strategist, +2

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I am a versatile and results-driven Digital Marketing Specialist with over 4 years of experience crafting content strategies, short-form videos, and engaging copy for platforms like Instagram and TikTok. I excel in using performance analytics, SEO/SEM techniques, and storytelling to influence brand perception and audience behavior. I have a passion for inclusive marketing, backed by my research-driven academic foundation in digital strategy and consumer psychology. I love creating compelling content that resonates with diverse audiences, and I enjoy collaborating with cross-functional teams to bring campaigns to life. My experience ranges from managing paid social media advertising to spearheading digital product launches, always aiming to drive measurable growth and engagement.…I am a versatile and results-driven Digital Marketing Specialist with over 4 years of experience crafting content strategies, short-form videos, and engaging copy for platforms like Instagram and TikTok. I excel in using performance analytics, SEO/SEM techniques, and storytelling to influence brand perception and audience behavior. I have a passion for inclusive marketing, backed by my research-driven academic foundation in digital strategy and consumer psychology. I love creating compelling content that resonates with diverse audiences, and I enjoy collaborating with cross-functional teams to bring campaigns to life. My experience ranges from managing paid social media advertising to spearheading digital product launches, always aiming to drive measurable growth and engagement.

Available to hire

I am a versatile and results-driven Digital Marketing Specialist with over 4 years of experience crafting content strategies, short-form videos, and engaging copy for platforms like Instagram and TikTok. I excel in using performance analytics, SEO/SEM techniques, and storytelling to influence brand perception and audience behavior. I have a passion for inclusive marketing, backed by my research-driven academic foundation in digital strategy and consumer psychology.

I love creating compelling content that resonates with diverse audiences, and I enjoy collaborating with cross-functional teams to bring campaigns to life. My experience ranges from managing paid social media advertising to spearheading digital product launches, always aiming to drive measurable growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Marketing Strategist at Falafel Xpress – Chester, United Kingdom

January 31, 2025 - July 22, 2025

Developed and executed comprehensive monthly content strategies for TikTok and Instagram, leveraging trending audio and visual hooks to achieve a 105% increase in Reel views. Scripted and edited short-form videos aligned with brand storytelling and performance insights, boosting user engagement by 94.7%. Led the digital product launch of the Falafel Xpress mobile app, reaching 92% of new, non-following users through hyper-targeted social media ads. Managed paid advertising campaigns across Meta platforms, including Freshers Week campaigns, resulting in significant foot traffic and app downloads. Designed cohesive monthly content calendars and produced digital creatives aligned with brand voice and seasonal promotions.

Content Marketer at Ibex – Karachi, Pakistan

September 30, 2022 - July 22, 2025

Delivered weekly content for Fortune 500 clients in the U.S. telecom sector, including SEO-optimized landing pages, blogs, video scripts, and press releases. Conceptualized and executed content strategies contributing to exceeding the '1000 RGUs per month' benchmark. Maintained consistent KPI scores above 85% for quality, quantity, and delivery. Oversaw quality assurance and content refinement for a team of 20+ writers, ensuring client tone, SEO compliance, and publishing schedules. Conducted keyword research and user intent mapping to improve organic visibility. Collaborated with marketing and design teams to align copy with campaign goals.

Digital Content Writer at Cubix – Karachi, Pakistan

September 30, 2020 - July 22, 2025

Managed development and publication of digital content such as blogs, press releases, web copy, and video scripts using CMS tools. Created original content for corporate and client websites, mobile apps, and digital platforms aligned with SEO, branding, and storytelling goals. Partnered with design and branding teams to produce engaging visual content for official social media channels. Supported UX/UI teams in user-focused messaging and maintained consistent brand voice. Utilized content performance metrics for future optimization.

Project Intern – Commercial & Telemarketing Department at DHL Express – Khobar, Saudi Arabia

August 31, 2019 - July 22, 2025

Completed internship focused on commercial and telemarketing department tasks, gaining foundational experience in corporate communications and marketing operations.