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I am a Google Ads Specialist with over 3 years of experience in campaign management, optimization, and performance tracking. My expertise lies in strategizing, executing, and optimizing end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. I have a solid theoretical knowledge of DV360 and am skilled in data-driven strategies to improve CTR, conversions, and ROI. Currently, I work at ZuperLED where I manage and optimize the website layout, content, and user experience to enhance product visibility and brand consistency. I collaborate closely with graphic designers and marketing teams to ensure all creative outputs align with marketing and performance goals and have contributed extensively to lead generation and brand visibility enhancement.…I am a Google Ads Specialist with over 3 years of experience in campaign management, optimization, and performance tracking. My expertise lies in strategizing, executing, and optimizing end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. I have a solid theoretical knowledge of DV360 and am skilled in data-driven strategies to improve CTR, conversions, and ROI. Currently, I work at ZuperLED where I manage and optimize the website layout, content, and user experience to enhance product visibility and brand consistency. I collaborate closely with graphic designers and marketing teams to ensure all creative outputs align with marketing and performance goals and have contributed extensively to lead generation and brand visibility enhancement.

Deep Shikha Roy

Digital Marketer, PPC Manager, Performance Marketer, +3

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I am a Google Ads Specialist with over 3 years of experience in campaign management, optimization, and performance tracking. My expertise lies in strategizing, executing, and optimizing end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. I have a solid theoretical knowledge of DV360 and am skilled in data-driven strategies to improve CTR, conversions, and ROI. Currently, I work at ZuperLED where I manage and optimize the website layout, content, and user experience to enhance product visibility and brand consistency. I collaborate closely with graphic designers and marketing teams to ensure all creative outputs align with marketing and performance goals and have contributed extensively to lead generation and brand visibility enhancement.…I am a Google Ads Specialist with over 3 years of experience in campaign management, optimization, and performance tracking. My expertise lies in strategizing, executing, and optimizing end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. I have a solid theoretical knowledge of DV360 and am skilled in data-driven strategies to improve CTR, conversions, and ROI. Currently, I work at ZuperLED where I manage and optimize the website layout, content, and user experience to enhance product visibility and brand consistency. I collaborate closely with graphic designers and marketing teams to ensure all creative outputs align with marketing and performance goals and have contributed extensively to lead generation and brand visibility enhancement.

Available to hire

I am a Google Ads Specialist with over 3 years of experience in campaign management, optimization, and performance tracking. My expertise lies in strategizing, executing, and optimizing end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. I have a solid theoretical knowledge of DV360 and am skilled in data-driven strategies to improve CTR, conversions, and ROI.

Currently, I work at ZuperLED where I manage and optimize the website layout, content, and user experience to enhance product visibility and brand consistency. I collaborate closely with graphic designers and marketing teams to ensure all creative outputs align with marketing and performance goals and have contributed extensively to lead generation and brand visibility enhancement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Digital Marketing & Ad Operations at Zuper LED

February 1, 2024 - Present

Strategized, executed, and optimized end-to-end Google Ads campaigns across Search and Display formats to drive traffic, leads, and conversions. Managed daily ad operations including keyword research, bid adjustments, audience targeting, conversion tracking, and performance analysis using Google Ads and Analytics. Led creative direction for ad assets by providing performance-driven briefs and overseeing the graphic design team to create impactful visuals aligned with campaign goals. Conducted A/B testing and data-driven optimizations to improve CTR, reduce CPA, and maximize ROAS across multiple ad channels. Collaborated with cross-functional teams (design, web, and content) to align landing pages and marketing strategies with advertising performance objectives.

Ad Operation Executive at TAG Overseas

January 31, 2024 - July 22, 2025

Managed and optimized Google Ads campaigns with a theoretical understanding of DV360 for programmatic advertising insights. Monitored key performance metrics (CTR, CPC, Conversions) and implemented data-driven optimizations to enhance campaign effectiveness. Coordinated with Google Ads support to troubleshoot and resolve account-level and campaign-specific issues efficiently. Integrated tools such as Google Analytics and Tag Manager to track user behavior, measure campaign performance, and refine targeting strategies. Contributed to strategic planning by aligning ad performance data with business goals to support lead generation and brand visibility.

Google Ads Specialist

January 1, 2024 - Present

Worked on optimizing the ZuperLED website layout, content, and user flow. Managed SEO content integration and coordinated with graphic designers for banners and visuals. Provided creative briefs, ensured brand consistency, and reviewed all creatives for quality. Improved page structure, mobile responsiveness, and website performance. Focused on enhancing product visibility and user experience.

Digital Marketing Specialist at ZuperLED

January 1, 2024 - August 7, 2025

Strategized, executed, and optimized end-to-end Google Ads campaigns across search and display formats to drive traffic, leads, and conversions. Managed daily ad operations including keyword research, bid adjustments, audience targeting, conversion tracking, and performance analysis using Google Ads and Google Analytics. Led creative direction for ad assets by providing performance-driven briefs and overseeing the graphic design team to deliver high-impact visuals aligned with campaign objectives. Conducted A/B testing and data-driven optimizations to improve CTR, reduce CPA, and maximize ROAS across multiple ad channels. Collaborated with cross-functional teams (design, web, and content) to align landing pages and marketing strategies with ad performance goals.

Ad Operations Executive at TAG Overseas Consultancy

January 31, 2022 - August 7, 2025

Managed and optimized Google Ads campaigns with theoretical understanding of DV360 for programmatic advertising. Monitored key performance metrics such as CTR, CPC, and conversions, implementing data-driven optimizations to enhance campaign effectiveness. Collaborated with Google Ads support to troubleshoot and resolve both account-level and campaign-specific issues, ensuring smooth and uninterrupted ad operations. Utilized advanced tools like Google Analytics and Google Tag Manager to track user behavior, measure campaign performance, and fine-tune targeting strategies. Contributed to strategic planning by aligning ad performance insights with business objectives, supporting lead generation, and enhancing overall brand visibility.