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Hi, I'm Zarer Lim, a passionate graphic designer based in Singapore. I specialize in design communication, identity design, editorial illustration, and creative project management. With experience ranging from brand agency internships to regional contract roles and a freelance practice, I've crafted visual identities and campaign assets for a diverse set of clients. I love balancing creativity with client expectations and thrive in delivering playful yet precise designs. My design journey is fueled by curiosity about subcultures and a fondness for bold ideas. I'm also committed to mentoring junior designers and ensuring quality and consistency across all creative outputs. Whether it's pitching concepts or executing final delivery, I bring empathy, creativity, and dedication to every project.…Hi, I'm Zarer Lim, a passionate graphic designer based in Singapore. I specialize in design communication, identity design, editorial illustration, and creative project management. With experience ranging from brand agency internships to regional contract roles and a freelance practice, I've crafted visual identities and campaign assets for a diverse set of clients. I love balancing creativity with client expectations and thrive in delivering playful yet precise designs. My design journey is fueled by curiosity about subcultures and a fondness for bold ideas. I'm also committed to mentoring junior designers and ensuring quality and consistency across all creative outputs. Whether it's pitching concepts or executing final delivery, I bring empathy, creativity, and dedication to every project.

Zarer Lim

Graphic Designer, Illustrator, Creative Director, +2

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Hi, I'm Zarer Lim, a passionate graphic designer based in Singapore. I specialize in design communication, identity design, editorial illustration, and creative project management. With experience ranging from brand agency internships to regional contract roles and a freelance practice, I've crafted visual identities and campaign assets for a diverse set of clients. I love balancing creativity with client expectations and thrive in delivering playful yet precise designs. My design journey is fueled by curiosity about subcultures and a fondness for bold ideas. I'm also committed to mentoring junior designers and ensuring quality and consistency across all creative outputs. Whether it's pitching concepts or executing final delivery, I bring empathy, creativity, and dedication to every project.…Hi, I'm Zarer Lim, a passionate graphic designer based in Singapore. I specialize in design communication, identity design, editorial illustration, and creative project management. With experience ranging from brand agency internships to regional contract roles and a freelance practice, I've crafted visual identities and campaign assets for a diverse set of clients. I love balancing creativity with client expectations and thrive in delivering playful yet precise designs. My design journey is fueled by curiosity about subcultures and a fondness for bold ideas. I'm also committed to mentoring junior designers and ensuring quality and consistency across all creative outputs. Whether it's pitching concepts or executing final delivery, I bring empathy, creativity, and dedication to every project.

Available to hire

Hi, I’m Zarer Lim, a passionate graphic designer based in Singapore. I specialize in design communication, identity design, editorial illustration, and creative project management. With experience ranging from brand agency internships to regional contract roles and a freelance practice, I’ve crafted visual identities and campaign assets for a diverse set of clients. I love balancing creativity with client expectations and thrive in delivering playful yet precise designs.

My design journey is fueled by curiosity about subcultures and a fondness for bold ideas. I’m also committed to mentoring junior designers and ensuring quality and consistency across all creative outputs. Whether it’s pitching concepts or executing final delivery, I bring empathy, creativity, and dedication to every project.

Skills

Adobe Illustrator

Adobe Photoshop

Editorial Illustration

Illustration

Adobe InDesign

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Contract Graphic Designer at Zenyum

October 31, 2022 - July 22, 2025

Worked with the HQ creative team to develop campaign visual systems for new product launches such as ZenyumSonic Go and Bright Whitening Strips, year-end seasonal campaign assets for Christmas and Chinese New Year. Provided creative direction and mentorship to junior designers, ensuring consistency and quality across design assets.

Freelance Graphic Designer/Illustrator at Self-Employed

January 1, 2021 - Present

Created visual identities, editorial illustrations, and campaign assets for clients. Managed projects end-to-end—from pitching concepts and liaising with clients to creative direction and final delivery. Notable projects include identity design for Mason and Smith, Cut Copy Paste, and Yeast Side. Editorial illustration gigs include *SCAPE, OCBC, G2000, and Polo Ralph Lauren.

Contract Graphic Designer at Superunion

October 31, 2020 - July 22, 2025

Developed the visual identity and packaging design for Kaiya!, a locally inspired kaya jam brand—spanning illustration, logo and packaging design.

Graphic Design Intern at Bravo Creative

October 31, 2019 - July 22, 2025

Shadowed senior designer to pitch and design a brand identity from concept to execution. Provided editorial illustration and infographics. Notable clients include Street Superior and The Capitol Kempinski.