Available to hire
Freelance Shape immersive, storytelling-driven spaces for residential, hospitality, and retail projects. Lead concept development, creative direction, and spatial planning, blending innovation with functionality. Brand concept development; Rivals Studio – Austin, Dubai, Milan; collaborations with IKEA global creative hubs; led concept development for IKEA UK, Sweden Food Hub and activation rooms; built a Creative Library for the Expansion Team; increased design consistency by 35% and reduced briefing time by 25%.\n\nSenior Interior Designer with 12+ years’ experience delivering concept-to-execution environments for luxury retail, residential, and boutique hospitality brands across the EU, US, and APAC. I co-led the Oxford Street creative process, shaping a benchmark for brand storytelling and experiential design that drove measurable increases in visitation and sales. With an MBA in Creative Leadership, I bring a strategic lens to design innovation, building toolkits that cut project cycles by 35% and mentoring cross-functional teams to deliver cohesive, multi-site rollouts. Expert in AutoCAD, Revit, and VRay. I specialize in translating brand identity into immersive, commercially impactful spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Work Experience
Interior Designer - Junior Art Director at Ingka AB, Sweden
January 1, 2025 - July 22, 2025Spearheaded the Oxford Creative Process, coordinating events across multiple locations and increasing team engagement by 40%. Developed a Creative Library for the Expansion Team, integrating Ideas Boards, Travel Boards, and Social Media channels, enhancing project consistency by 35%. Led concept development for IKEA Business, Swedish Bite Activation Room, and FOOD HUB, driving a 30% increase in store visitation. Contributed to planning new-format IKEA stores in Europe, the US, Japan, and China, ensuring seamless execution and brand alignment.
Interior Designer at IKEA Service Office, London
January 1, 2019 - July 22, 2025Managed store expansion projects in Exeter, Nottingham, and Greenwich, successfully delivering within budget and deadlines. Designed and implemented a 2D CAD product library, streamlining design services and reducing project timelines by 25%. Produced comprehensive working drawing packages, mood boards, and 3D visuals, enhancing presentation quality by 30%. Led the Living Room Storage Department redesign at IKEA Exeter, boosting department visitation by 20%.
Interior Designer at IKEA Southampton, UK
January 1, 2017 - July 22, 2025Designed and executed the "Make Room for Life" project, driving a 15% increase in sales within the first quarter. Created innovative room designs using AutoCAD, SketchUp, and material selection, improving customer engagement by 25%. Planned and implemented the General Office Replan at IKEA Gateshead, optimizing space efficiency by 30%. Co-developed the Co-Creative Hub, adopted by IKEA Croydon and Belfast, fostering collaboration among design teams.
Interior Designer at IKEA, Coventry, UK
January 1, 2017 - July 22, 2025Led the redesign of the Living Room and Kitchen Departments, increasing sales by 18% through strategic visual merchandising. Developed mood boards, room set plans, and material selections, reducing project turnaround time by 20%. Collaborated with contractors and co-workers to implement new design concepts, enhancing customer flow efficiency. Managed the replanning and rebuilding of the entrance area, improving first impressions and customer retention.
Interior Designer at INTERIORBE, Milano, Italy
January 1, 2015 - July 22, 2025Delivered tailored interior design solutions for high-end residential and commercial clients, increasing repeat business by 30% through exceptional project execution and attention to luxury detailing. Created detailed AutoCAD and SketchUp designs for premium interior spaces, improving overall efficiency by 25%. Managed multiple high-end design projects simultaneously, meeting tight deadlines without compromising quality, significantly enhancing project delivery standards.
Interior Designer at I-Design Group, Bergamo, Italy
January 1, 2011 - July 22, 2025Assisted in launching new product lines for high-profile hospitality clients, increasing revenue by 22% through strategic design and market analysis. Supported the Creative Director in executing high-end hospitality projects, ensuring design cohesion and brand alignment across luxury hotel, restaurant, and bar concepts. Designed room concepts for hotels, restaurants, and bars, improving customer satisfaction ratings by 30% by leveraging AutoCAD and SketchUp. Built a supplier database from scratch, adding over 200 contacts, streamlining sourcing efficiency and enhancing project execution.
Interior Designer - Junior Art Director at Ingka AB, Sweden
January 1, 2025 - August 5, 2025Led the Oxford Creative Process coordinating events across multiple locations, increasing team engagement by 40%. Developed a Creative Library integrating Ideas Boards, Travel Boards, and Social Media channels, enhancing project consistency by 35%. Led concept development for IKEA Business Swedish Bite Activation Room and FOOD HUB, driving a 30% increase in store visitation. Contributed to planning new-format IKEA stores in Europe, US, Japan, and China, ensuring seamless execution and brand alignment.
Interior Designer at IKEA Service Office, London
January 1, 2019 - August 5, 2025Managed store expansion projects in Exeter, Nottingham, and Greenwich, delivering successfully within budget and deadlines. Designed and implemented a 2D CAD product library, streamlining design services and reducing project timelines by 25%. Produced comprehensive working drawing packages, mood boards, and 3D visuals, enhancing presentation quality by 30%. Led the Living Room Storage Department redesign at IKEA Exeter, boosting department visitation by 20%.
Interior Designer at IKEA Southampton, UK
January 1, 2017 - August 5, 2025Designed and executed the 'Make Room for Life' project, driving a 15% sales increase in the first quarter. Created innovative room designs using AutoCAD, SketchUp, and material selection, improving customer engagement by 25%. Planned and implemented the General Office Replan at IKEA Gateshead, optimizing space efficiency by 30%. Co-developed the Co-Creative Hub adopted by IKEA Croydon and Belfast, fostering collaboration among design teams.
Interior Designer at IKEA, Coventry, UK
January 1, 2017 - August 5, 2025Led redesign of the Living Room and Kitchen Departments, increasing sales by 18% through strategic visual merchandising. Developed mood boards, room set plans, and material selections, reducing project turnaround time by 20%. Collaborated with contractors and co-workers to implement new design concepts, enhancing customer flow efficiency. Managed replanning and rebuilding of the entrance area, improving first impressions and customer retention.
Interior Designer at Interior BE, Milano, Italy
January 1, 2015 - August 5, 2025Delivered tailored interior design solutions for high-end residential and commercial clients, increasing repeat business by 30% through exceptional project execution and attention to luxury detailing. Created detailed AutoCAD and SketchUp designs for premium interior spaces, ensuring high-level project execution and client satisfaction, improving overall efficiency by 25%. Managed multiple high-end design projects simultaneously, meeting tight deadlines without compromising quality and significantly enhancing project delivery standards.
Interior Designer at I-Design Group, Bergamo, Italy
January 1, 2011 - August 5, 2025Assisted in launching new product lines for high-profile hospitality clients, increasing revenue by 22% through strategic design and market analysis. Supported the Creative Director in executing high-end hospitality projects, ensuring design cohesion and brand alignment across luxury hotel, restaurant, and bar concepts. Designed room concepts for hotels, restaurants, and bars, improving customer satisfaction ratings by 30% by leveraging AutoCAD and SketchUp. Built a supplier database from scratch with over 200 contacts, streamlining sourcing efficiency and enhancing project execution.
Interior Designer at IKEA Service Office, London
December 31, 2019 - September 28, 2025Delivered concept-to-execution interior design for flagship stores across Europe, US, and APAC; led the Oxford Street flagship creative process, coordinating events across multiple locations, increasing team engagement by 40% and standardizing creative rituals across four regions. Collaborated with expansion, visual merchandising, and food & beverage teams to deliver cohesive brand spaces for luxury retail, residential, and boutique hospitality contexts. Managed cross-functional teams to ensure cohesive, on-brand store environments.
Interior Designer at IKEA Southampton (UK)
December 31, 2017 - September 28, 2025Delivered living room and storage space concepts; redesigned showroom layouts to boost customer engagement and sales; coordinated mood boards, space planning, and material selections; supported multi-site expansion and standardization across regions.
Interior Designer - Creative Leader at IKEA Service Office, London (Ingka Group)
January 1, 2025 - January 1, 2025Led Oxford Street flagship creative process, shaping a benchmark for brand storytelling and experiential design.
Interior Designer at IKEA Southampton, UK
January 1, 2019 - January 1, 2019Delivered store design concepts and rolled out multi-location IKEA concepts; supported expansion projects in Exeter, Nottingham, and Greenwich.
Interior Design Consultant | Creative Leader at IKEA (Ingka Group), UK
January 1, 2017 - January 1, 2017Early role delivering concept-to-execution environments for luxury retail, residential, and boutique hospitality brands; led cross-functional teams and client engagement.
Senior Interior Designer at IKEA / Global Co-Creative Hub
January 1, 2011 - PresentSenior interior designer delivering concept-to-execution environments for luxury retail, residential, and boutique hospitality brands; co-led Oxford Street creative process; developed brand storytelling and experiential design benchmarks; led multi-site rollouts; built creative libraries for expansion; managed vendors, procurement, and scheduling.
Interior Designer / Freelance Consultant at Freelance / Studio Partners (Milan, Dubai, London, NYC)
January 1, 2010 - December 31, 2012Delivered tailored interior design solutions for high-end residential and commercial clients, creating concept development, space planning, materials, lighting, furniture, and human-centered design; led cross-functional teams and vendor coordination.
Senior Interior Designer at IKEA UK
January 1, 2015 - January 1, 2019Led concept development for IKEA Business, Swedish Bite Activation Room, and a Food Hub; drove a 30% increase in store visitation; built a CAD library, streamlined design service, produced mood boards and 3D visuals; managed vendor relations and site coordination; contributed to cross-site design standardization.
Interior Designer (Freelance) at Independent, Milan, Italy
January 1, 2013 - January 1, 2015Delivered tailored interior design solutions for high-end residential and commercial clients during Milano Design Week projects; increased repeat business by 30% through exceptional project execution and luxury detailing; produced AutoCAD and SketchUp designs for premium interiors; developed comprehensive visualizations and mood boards.
Creative Lead at INGKA AB – IKEA (IKEA)
January 1, 2025 - PresentCo-led the Oxford Street creative process, coordinating events across multiple locations; built a benchmark for brand storytelling and experiential design; increased team engagement by 40%, standardized creative rituals globally; developed a Creative Library for the Expansion Team, integrating Ideas Boards and Materials Boards; led concept development for IKEA Business, Swedish Bite Activation Room, and Food Hub; contributed to a 30% increase in store visitation.
Senior Interior Designer at IKEA (Global Co-Creative Hub / IKEA Sweden)
January 1, 2019 - January 1, 2024Led the Oxford Street creative process, developed a Creative Library for the Expansion Team, integrating Ideas Boards and Materials Boards, improving project consistency by 35% and reducing briefing time by 25%. Drove cross-location activations (Food Hub, Activation Room) and a 30% increase in store visitation; collaborated with IKEA UK, Sweden, China, Dubai teams.
Senior Interior Designer at IKEA UK / IKEA Sweden / IKEA Global Creative Hub
January 1, 2015 - December 31, 2019Led concept development for IKEA Business, Swedish Bite Activation Room, and Food Hub, driving a 30% increase in store visits. Developed a 2D CAD product library, streamlining design services and reducing project timelines by 25%. Produced comprehensive working drawings, mood boards, and 3D visuals, enhancing presentation quality by 30%.
Freelance Interior Designer at Self-Employed / Milan-based studios
January 1, 2013 - December 31, 2015Delivered tailored interior design solutions for high-end residential and commercial clients; increased repeat business by 30% through exceptional project execution and attention to luxury detailing. Created detailed AutoCAD and SketchUp designs for premium interiors, built supplier data libraries, streamlining sourcing efficiency and enhancing project execution.
Studio Lead / Creative Lead at IKEA / Ingka Group
January 1, 2019 - January 1, 2024Led cross-location activations and co-creative hubs; contributed to global IKEA creative process, development of Creative Library, and multi-site rollouts; increased in-store visits and engagement.
Education
Bachelor at Institute European of Design, Milan, Italy
January 1, 2004 - December 31, 2007Bachelor in Interior Design at Institute Europeo of Design, Milan, Italy
January 1, 2004 - January 1, 2007MBA in Creative Leadership at Future London Academy, London, UK
January 1, 2025 - August 5, 2025Bachelor in Interior Design at Institute Europeo di Design (IED), Milan, Italy
January 1, 2004 - January 1, 2007MBA in Creative Leadership at Future London Academy
January 1, 2025 - September 28, 2025Bachelor in Interior Design at Istituto Europeo di Design (IED), Milan, Italy
January 1, 2004 - January 1, 2007MBA in Creative Leadership at Future London Academy, London, UK
January 1, 2025 - October 29, 2025Bachelor in Interior Design at Milano, Italy
January 1, 2000 - January 1, 2004MBA Creative Leadership at Unknown
January 1, 2004 - January 1, 2007Future London Institute Program at Future London Institute
January 1, 2025 - January 1, 2026Bachelor in Interior Design at Accademia di Design, Milan, Italy
January 1, 2004 - January 1, 2007MBA in Creative Leadership at Executive MBA-equivalent program
January 1, 2019 - January 1, 2024Bachelor in Interior Design at Milano, Italy
January 1, 2004 - January 1, 2007Executive MBA-equivalent program at IKEA Global Co-Creative Hub
January 1, 2019 - January 1, 2024Bachelor in Interior Design at Milan, Italy
January 11, 2030 - February 11, 2026Qualifications
MBA in Creative Leadership
January 1, 2025 - July 22, 2025Executive MBA-equivalent program
January 1, 2019 - January 1, 2024Bachelor of Interior Design
January 1, 2004 - January 1, 2007MBA in Creative Leadership
January 11, 2030 - February 11, 2026MBA in Creative Leadership
January 11, 2030 - February 11, 2026Bachelor in Interior Design
January 11, 2030 - February 11, 2026MBA in Creative Leadership
January 1, 2004 - January 1, 2007Bachelor in Interior Design
January 11, 2030 - May 25, 2026Executive MBA-equivalent course for experienced Creative Directors and Design Leaders
January 11, 2030 - May 25, 2026RIBA Stages / Construction Documentation
January 11, 2030 - May 25, 2026Industry Experience
Retail, Real Estate & Construction, Travel & Hospitality, Professional Services, Consumer Goods, Media & Entertainment, Other
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