IV

Isabel Vavasori

Available to hire

Freelance Shape immersive, storytelling-driven spaces for residential, hospitality, and retail projects. Lead concept development, creative direction, and spatial planning, blending innovation with functionality.

About

Freelance Shape immersive, storytelling-driven spaces for residential, hospitality, and retail projects. Lead concept development, creative direction, and spatial planning, blending innovation with functionality. Brand concept development; Rivals Studio – Austin, Dubai, Milan; collaborations with IKEA global creative hubs; led concept development for IKEA UK, Sweden Food Hub and activation rooms; built a Creative Library for the Expansion Team; increased design consistency by 35% and reduced briefing time by 25%.\n\nSenior Interior Designer with 12+ years’ experience delivering concept-to-execution environments for luxury retail, residential, and boutique hospitality brands across the EU, US, and APAC. I co-led the Oxford Street creative process, shaping a benchmark for brand storytelling and experiential design that drove measurable increases in visitation and sales. With an MBA in Creative Leadership, I bring a strategic lens to design innovation, building toolkits that cut project cycles by 35% and mentoring cross-functional teams to deliver cohesive, multi-site rollouts. Expert in AutoCAD, Revit, and VRay. I specialize in translating brand identity into immersive, commercially impactful spaces.

  • Joined July 2025

Languages

  • ItalianFluent
  • EnglishFluent

Industry experience

  • Retail
  • Real Estate & Construction
  • Travel & Hospitality
  • Professional Services
  • Consumer Goods
  • Media & Entertainment
  • Other

More experts in Milan, Italy

Projects · 1

Residential

In my portfolio, I present a curated selection of projects developed in Milan and Dubai, two global hubs of design and innovation. Each project was conceived for high-end clients, blending contemporary aesthetics with bespoke solutions tailored to their lifestyles and brand identities. My work reflects a balance of creativity, precision, and cultural sensitivity, delivering refined design concepts that meet international standards across diverse markets. Within these pages, you will find mood boards, product selections, floor plans, 3D views, and renderings — each element carefully crafted to communicate both vision and detail.

  • Creative Director
  • Interior Designer

Work experience· 26 roles

Creative Lead · INGKA AB – IKEA (IKEA)Jan 2025 – Present · 1 yr 11 mos

Co-led the Oxford Street creative process, coordinating events across multiple locations; built a benchmark for brand storytelling and experiential design; increased team engagement by 40%, standardized creative rituals globally; developed a Creative Library for the Expansion Team, integrating Ideas Boards and Materials Boards; led concept development for IKEA Business, Swedish Bite Activation Room, and Food Hub; contributed to a 30% increase in store visitation.

Interior Designer - Creative Leader · IKEA Service Office, London (Ingka Group)Jan 2025 – Jan 2025 · 1 mo

Led Oxford Street flagship creative process, shaping a benchmark for brand storytelling and experiential design.

Interior Designer - Junior Art Director · Ingka AB, SwedenJan 2025 – Aug 2025 · 8 mos

Led the Oxford Creative Process coordinating events across multiple locations, increasing team engagement by 40%. Developed a Creative Library integrating Ideas Boards, Travel Boards, and Social Media channels, enhancing project consistency by 35%. Led concept development for IKEA Business Swedish Bite Activation Room and FOOD HUB, driving a 30% increase in store visitation. Contributed to planning new-format IKEA stores in Europe, US, Japan, and China, ensuring seamless execution and brand alignment.

Interior Designer - Junior Art Director · Ingka AB, SwedenJan 2025 – Jul 2025 · 7 mos
Interior Designer · IKEA Service Office, LondonDec 2019 – Sep 2025 · 5 yrs 10 mos
Studio Lead / Creative Lead · IKEA / Ingka GroupJan 2019 – Jan 2024 · 5 yrs 1 mo
Senior Interior Designer · IKEA (Global Co-Creative Hub / IKEA Sweden)Jan 2019 – Jan 2024 · 5 yrs 1 mo
Interior Designer · IKEA Southampton, UKJan 2019 – Jan 2019 · 1 mo

Education· 15

Bachelor · Institute European of Design, Milan, Italy2004 – 2007
Bachelor in Interior Design · Institute Europeo of Design, Milan, Italy2004 – 2007
MBA in Creative Leadership · Future London Academy, London, UK2025
Bachelor in Interior Design · Institute Europeo di Design (IED), Milan, Italy2004 – 2007

Certifications and awards· 10

MBA in Creative Leadership2025
Executive MBA-equivalent program2019 – 2024
Bachelor of Interior Design2004 – 2007
MBA in Creative Leadership2030 – 2026

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