Available to hire
I am a strategic and creative social media and content specialist with over 8 years’ experience delivering impactful, multi-platform campaigns across B2B, B2C, and non-profit sectors. I excel at driving engagement, growing audiences, and building communities using short-form video and data-led content strategies. Skilled in managing organic and paid campaigns, video editing, storytelling, and digital reporting, I aim to amplify brand voices and foster meaningful connections.
Throughout my career, I have led global and local social media strategies, produced original video content, and supervised performance optimization through data insights. I thrive on real-time content capture and cross-functional collaboration to elevate brands and engage diverse audiences effectively across platforms like LinkedIn, Instagram, TikTok, and YouTube Shorts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Social Media & Content Marketing Executive (Freelance) at Hackney Society
May 1, 2025 - PresentBuilt and executed a full organic social strategy across TikTok, Instagram, LinkedIn, and X. Produced platform-optimised videos and visuals aligned with community trends using CapCut and Canva. Developed content calendar and managed daily posting to maintain brand consistency. Analysed KPI data and adjusted strategy to maximise engagement, impressions, and reach. Fostered community engagement through direct responses, storytelling, and follower interaction. Delivered insights and monthly reports to inform wider content planning. Increased X engagement by 20% and followers by 5% in three months.
Social Media Manager at Intretech
April 30, 2024 - July 22, 2025Owned and developed a social media content plan targeting product and employer branding. Created compelling copy, visuals, and short-form videos to support brand storytelling. Collaborated with cross-functional teams to support recruitment and product launches. Analysed campaign data to optimise social output based on performance KPIs. Delivered weekly analytics reports and audience insight recommendations. Supported internal teams with templates and tone-of-voice guides.
Global Social Media Specialist at Arup
January 31, 2024 - July 22, 2025Executed global content strategy across LinkedIn, TikTok, Instagram, YouTube Shorts, and X. Crafted platform-native formats (quizzes, polls, carousels) to enhance brand engagement. Delivered KPI and engagement reports using Meta Business Suite and native analytics. Engaged with global teams to ensure aligned content calendars and shared messaging. Contributed to crisis communications and brand voice protection via social listening and sentiment tracking.
Social Media Specialist at Atomized Studios / RE:TV
October 31, 2022 - July 22, 2025Designed and delivered video-first storytelling campaigns aligned to environmental awareness. Refined publishing strategy based on trend performance, reach, and engagement metrics. Collaborated with editors and designers to maintain high-quality visual outputs.
Social Media Strategist at Digitas / Ruby Labs
April 30, 2022 - July 22, 2025Led campaign execution across TikTok, YouTube Shorts, and Instagram for wellness apps. Wrote strategic briefs and collaborated in Figma to build content and maintain visual consistency. Reviewed analytics to refine content effectiveness and user interaction.
Social Media Lead at Thomson Reuters
June 30, 2020 - July 22, 2025Directed B2B campaign execution across LinkedIn and X, integrating paid and organic efforts. Achieved 41% engagement growth through segmented targeting and A/B testing. Reported monthly on content performance, ROI, and PR-aligned objectives.
Social Media Product Manager at Underwriters Laboratories (UL)
May 31, 2015 - July 22, 2025Developed and managed B2B global digital campaigns focused on technical audiences. Increased CTR by 22% through audience research, SEO integration, and optimisation testing. Supported campaign reporting and internal strategy workshops.
Social Media & Content Marketing Executive (Freelance) at Hackney Society
May 1, 2025 - PresentLed and implemented a targeted multi-platform strategy to increase local visibility and drive attendance at cultural and historical events, resulting in increased engagement and awareness of what the Charity does. Captured and edited original Reels, interviews, and video stories, resulting in a 16.8% increase in reach and 8% uplift in engagement within three months, especially on X and Instagram. Devised a new content calendar format, which has resulted in consistent publication outputs. Delivered monthly performance reports and insights, influencing future campaign content and channel focus, which has resulted in the Charity conducting a detailed social media audit looking at the Charity's tone of voice, sentiment, and encouraging the local community to engage with the Charity.
Social Media Manager at Intretech
April 30, 2024 - July 28, 2025Developed and executed short-form content, YouTube strategy, redesigned LinkedIn, and the website to boost the parent company's global branding, which wanted to increase awareness of its presence in Europe. Produced weekly video content using Premier Pro, CapCut, Veed and Canva that resulted in a 10% increase in brand awareness, engagement, and reach. Created tone-of-voice guidelines which were adopted across departments, standardising brand communication aligned to social media outputs, resulting in a consistent feel for the brand. Introduced A/B testing strategies to evaluate visual and messaging content formats, leading to higher engagement rates, especially on LinkedIn and X.
Global Social Media Specialist at Arup
January 31, 2024 - July 28, 2025Led Arup's global social media strategy, delivering organic content across LinkedIn, Instagram, YouTube Shorts, and Facebook to pivot the brand toward social value impact of architectural buildings and away from announcement generic postings. Produced original short explainer videos, short-form content, and carousels, aligning with the brand's focus on sustainability and social values, resulting in the brand attracting over 500 new followers daily. Achieved a 15% increase in engagement and 12% growth in followers within six months through the introduction of trend-led storytelling formats, because of using data insights to spot trends. Captured live video content from events across regions, providing immediate publishing and boosting Arup's visibility during industry conferences globally by collaborating and sharing content globally with colleagues.
Social Media Specialist at Atomized Studios / RE:TV
October 31, 2022 - July 28, 2025Delivered sustainability-focused video content for Instagram and LinkedIn, X, tailored to young environmental audiences. Collaborated with editors to publish rapid-turnaround content for live campaign moments.
Social Media Strategist at Digitas / Ruby Labs
April 30, 2022 - July 28, 2025Led the creative and strategic execution of app engagement campaigns across LinkedIn and YouTube Shorts. Collaborated with influencers and internal teams to refine video storytelling formats. Contributed to a 28% increase in brand visibility and app interaction through optimised short-form video and timing.
Social Media Strategist at WE Communications
October 31, 2021 - July 28, 2025Led the setup and execution of digital campaigns for global healthcare and tech brands across LinkedIn, YouTube, Instagram, and Twitter. Developed creative briefs and worked closely with content producers to deliver platform-optimised assets. Increased engagement by 35% for a top-tier healthcare client by launching an educational video content series. Created quarterly insights decks with strategic recommendations that fed into clients' annual digital reviews and content strategy pivots.
Social Media Lead at Thomson Reuters
June 30, 2020 - July 28, 2025Managed all organic and paid B2B campaigns in EMEA across LinkedIn and Twitter (X), achieving a 41% uplift in engagement and 7% follower growth. Introduced personalisation and thought leadership content pillars to enhance relevance and reach. Launched and scaled an employee advocacy initiative to amplify executive presence on LinkedIn.
Freelance Social Media Consultant at Various Clients
December 31, 2019 - July 28, 2025Clients include SSH Furniture, Havas agency, Tonic Agency, Farah London (Mayoral Campaign). Created tailored social media strategies and platform-native content across sectors, including interiors, health, politics, and education. Led Farah London's mayoral campaign's digital presence, increasing Instagram engagement by 36% through targeted, culturally relevant video and visual storytelling. Produced trend-based video campaigns and community-building content for clients, increasing reach and brand awareness consistently. Delivered analytics reports to demonstrate ROI and inform cross-platform marketing decisions.
Social Media Product Manager at Underwriters Laboratories (UL)
May 31, 2015 - July 28, 2025Led campaign development for B2B content, increasing click-through rates by 22% through data-led messaging. Managed publishing and optimisation of digital content via CMS, working with SEO teams to improve indexing and search performance.
Social Media & Content Marketing Executive (Freelance) at Hackney Society
May 1, 2025 - PresentLed and implemented a targeted multi-platform strategy to increase local visibility and drive attendance at cultural and historical events, resulting in increased engagement and awareness of what the Charity does. Captured and edited original Reels, interviews, and video stories, resulting in a 16.8% increase in reach and 8% uplift in engagement within three months, especially on X and Instagram. Devised a new content calendar format, which has resulted in consistent publication outputs. Delivered monthly performance reports and insights, influencing future campaign content and channel focus, which has resulted in the Charity conducting a detailed social media audit looking at the Charity's tone of voice, sentiment, and encouraging the local community to engage with the Charity.
Social Media Manager at Intretech
April 30, 2024 - July 28, 2025Developed and executed short-form content, YouTube strategy, redesigned LinkedIn, and the website to boost the parent company's global branding, which wanted to increase awareness of its presence in Europe. Produced weekly video content using Premiere Pro, CapCut, Veed and Canva that resulted in a 10% increase in brand awareness, engagement, and reach. Created tone-of-voice guidelines adopted across departments, standardising brand communication aligned to social media outputs, resulting in a consistent brand feel. Introduced A/B testing strategies to evaluate visual and messaging content formats, leading to higher engagement rates especially on LinkedIn and X.
Global Social Media Specialist at Arup
January 31, 2024 - July 28, 2025Led Arup's global social media strategy, delivering organic content across LinkedIn, Instagram, YouTube Shorts, and Facebook to shift brand focus toward social value impact of architectural buildings. Produced original short explainer videos, short-form content, and carousels aligned with sustainability and social values, resulting in over 500 new followers daily. Achieved 15% increase in engagement and 12% follower growth within six months by introducing trend-led storytelling formats using data insights. Captured live video content from events across regions, boosting visibility during global industry conferences by collaborating globally.
Social Media Specialist at Atomized Studios / RE:TV
October 31, 2022 - July 28, 2025Delivered sustainability-focused video content for Instagram, LinkedIn, and X tailored to young environmental audiences. Collaborated with editors to publish rapid-turnaround content for live campaign moments.
Social Media Strategist at Digitas / Ruby Labs
April 30, 2022 - July 28, 2025Led the creative and strategic execution of app engagement campaigns across LinkedIn and YouTube Shorts. Collaborated with influencers and internal teams to refine video storytelling formats. Contributed to a 28% increase in brand visibility and app interaction through optimized short-form video and timing.
Social Media Strategist at WE Communications
October 31, 2021 - July 28, 2025Led setup and execution of digital campaigns for global healthcare and tech brands across LinkedIn, YouTube, Instagram, and Twitter. Developed creative briefs and worked closely with content producers to deliver platform-optimized assets. Increased engagement by 35% for a top-tier healthcare client by launching an educational video content series. Created quarterly insights decks with strategic recommendations feeding into clients' annual digital reviews.
Social Media Lead at Thomson Reuters
June 30, 2020 - July 28, 2025Managed all organic and paid B2B campaigns in EMEA across LinkedIn and Twitter (X), achieving a 41% uplift in engagement and 7% follower growth. Introduced personalization and thought leadership content pillars to enhance relevance and reach. Launched and scaled an employee advocacy initiative to amplify executive presence on LinkedIn.
Freelance Social Media Consultant at Various Clients
December 31, 2019 - July 28, 2025Created tailored social media strategies and platform-native content across sectors including interiors, health, politics, and education. Led Farah London's mayoral campaign's digital presence, increasing Instagram engagement by 36% through targeted, culturally relevant video and visual storytelling. Produced trend-based video campaigns and community-building content, increasing reach and brand awareness consistently. Delivered analytics reports to demonstrate ROI and inform cross-platform marketing decisions.
Social Media Product Manager at Underwriters Laboratories (UL)
May 31, 2015 - July 28, 2025Led campaign development for B2B content, increasing click-through rates by 22% through data-led messaging. Managed publishing and optimisation of digital content via CMS, working with SEO teams to improve indexing and search performance.
Social Media & Content Marketing Executive (Freelance) at Hackney Society
May 1, 2025 - PresentLed the targeted multi-platform strategy to increase local visibility and event attendance, resulting in an increase in engagement and awareness. Created and edited original Reels, interviews, and video stories generating a 16.8% increase in reach and 8% uplift in engagement across X and Instagram. Designed a new content calendar format leading to consistent publication and delivered monthly performance reports shaping future campaign content and tone of voice improvements.
Career Pause
April 30, 2024 - August 20, 2025Started a video production business for funeral directors. Undertook personal development, creative work, and selective upskilling while remaining available for project-based work.
Social Media Manager at Intretech
April 30, 2024 - August 20, 2025Developed and executed short-form content and YouTube strategy, redesigned LinkedIn and website to enhance global brand awareness in Europe. Produced weekly video content leading to a 10% increase in brand awareness and engagement. Created tone-of-voice guidelines adopted company-wide and introduced A/B testing for higher engagement on LinkedIn and X.
Global Social Media Specialist at Arup
January 31, 2024 - August 20, 2025Led global social media strategy focusing on organic content pivoting the brand to social value impact and sustainability. Produced explainer videos, short-form content, and carousels attracting over 500 new followers daily and achieving 15% engagement increase and 12% follower growth in six months. Captured live event content globally to boost visibility during industry conferences.
Social Media Specialist at Atomized Studios / RE:TV
October 31, 2022 - August 20, 2025Delivered sustainability-focused video content targeting young environmental audiences across Instagram, LinkedIn, and X. Collaborated with editors on rapid-turnaround live campaign content.
Social Media Strategist at Digitas / Ruby Labs
April 30, 2022 - August 20, 2025Led creative and strategic execution of app engagement campaigns across LinkedIn and YouTube Shorts. Collaborated with influencers and internal teams to refine video storytelling formats, contributing to a 28% increase in brand visibility and app interaction.
Social Media Strategist at WE Communications
October 31, 2021 - August 20, 2025Led setup and execution of digital campaigns for global healthcare and tech brands on multiple platforms. Developed creative briefs and delivered platform-optimized assets, increasing engagement by 35% for a healthcare client through an educational video content series. Created quarterly insights decks to guide client strategy.
Social Media Lead at Thomson Reuters
June 30, 2020 - August 20, 2025Managed organic and paid B2B campaigns in EMEA across LinkedIn and Twitter, achieving a 41% engagement uplift and 7% follower growth. Introduced personalization and thought leadership content pillars, and launched an employee advocacy initiative amplifying executive presence on LinkedIn.
Freelance Social Media Consultant at Various Clients
January 1, 2015 - PresentDeveloped and executed social media strategies spanning healthcare, interiors, non-profit, education, and political campaigns. Delivered short-form video content and community storytelling across TikTok, Instagram, LinkedIn, and YouTube Shorts. Managed mayoral campaign digital presence increasing Instagram engagement by 36%. Produced trend-based content increasing reach by up to 40%. Provided monthly analytics to optimize performance and continued consulting through 2023–2024.
Education
Qualifications
LLB (Hons)
January 1, 2008 - December 31, 2011HubSpot Content Marketing Certification
January 11, 2030 - July 22, 2025Digital Marketing Certificate
January 11, 2030 - July 22, 2025LLB (Hons) – Bachelor of Laws
January 1, 0000 - December 31, 0000HubSpot Content Marketing Certification
January 11, 2030 - July 28, 2025Digital Marketing Certificate
January 11, 2030 - July 28, 2025LLB (Hons) – Bachelor of Laws
January 1, 0001 - January 1, 0001HubSpot Content Marketing Certification
January 11, 2030 - July 28, 2025Digital Marketing Certificate
January 11, 2030 - July 28, 2025LLB (Hons) – Bachelor of Laws
January 11, 2030 - August 20, 2025Digital Marketing Certificate
January 11, 2030 - August 20, 2025HubSpot Content Marketing Certification
January 11, 2030 - August 20, 2025Digital Marketing Certificate – In Progress
January 11, 2030 - August 20, 2025Industry Experience
Financial Services, Professional Services, Software & Internet, Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Healthcare, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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