I am a multidisciplinary professional with over 20 years of experience in digital marketing, e-commerce, communication, and design. I have led projects from creative conception to technical execution with a strong focus on results. My skills include SEO, digital analytics, web project management, and e-commerce platforms, alongside a solid foundation in technology, design, and illustration. I am passionate about creating engaging digital content and designs that resonate with audiences. I enjoy solving problems creatively and practically, and I am committed to excellence in every project I take on. Being collaborative and detail-oriented helps me to build effective teams and deliver successful outcomes.

Carmen Fernández Cascante

I am a multidisciplinary professional with over 20 years of experience in digital marketing, e-commerce, communication, and design. I have led projects from creative conception to technical execution with a strong focus on results. My skills include SEO, digital analytics, web project management, and e-commerce platforms, alongside a solid foundation in technology, design, and illustration. I am passionate about creating engaging digital content and designs that resonate with audiences. I enjoy solving problems creatively and practically, and I am committed to excellence in every project I take on. Being collaborative and detail-oriented helps me to build effective teams and deliver successful outcomes.

Available to hire

I am a multidisciplinary professional with over 20 years of experience in digital marketing, e-commerce, communication, and design. I have led projects from creative conception to technical execution with a strong focus on results. My skills include SEO, digital analytics, web project management, and e-commerce platforms, alongside a solid foundation in technology, design, and illustration.

I am passionate about creating engaging digital content and designs that resonate with audiences. I enjoy solving problems creatively and practically, and I am committed to excellence in every project I take on. Being collaborative and detail-oriented helps me to build effective teams and deliver successful outcomes.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

E-Commerce Manager at Plantadecor.com – Viveros Inverflor SL
February 28, 2025 - July 22, 2025
Managed the online store, marketing campaigns, and digital catalog. Analyzed performance and implemented improvements in user experience and conversion rates. Utilized tools such as Shopify, Google Analytics, SQL, and CSS.
Creative / Diseñadora de marketing digital at Promediatics
December 31, 2020 - July 22, 2025
Developed marketing campaigns and optimized digital processes. Created visual and technical content for web and social media environments.
Community Manager at Manantial de Ideas
December 31, 2014 - July 22, 2025
Managed and energized social media for several brands. Coordinated content and community engagement.
Creativa freelance y propietaria at Merlin Creativos
December 31, 2013 - July 22, 2025
Directed campaigns and designed corporate image and websites. Managed multidisciplinary design and development teams.
Marketing and Sales Manager at Amsi e-Health
December 31, 2013 - July 22, 2025
Developed marketing strategies and digital positioning. Coordinated sales and institutional communication.
Profesora de Nuevas Tecnologías y diseño at Centro FP La Planilla
December 31, 2012 - July 22, 2025
Taught web design, CSS, and digital tools. Provided education in visual merchandising and created content with pedagogical support.

Education

Estudios Superiores de Diseño Gráfico at ESDIR – Escuela Superior de Diseño de La Rioja
January 1, 0000 - December 31, 0000
Ilustración at Escuela de Arte Nº 10 de Madrid
January 1, 0000 - December 31, 0000
Inglés B1 at Escuela Oficial de Idiomas de Calahorra
January 1, 0000 - December 31, 0000
Animación imágenes at CEV - Centro de Estudios de la Imagen, Madrid
January 1, 0000 - December 31, 0000

Qualifications

Certificado profesional Google Data Analytics
January 11, 2030 - July 22, 2025

Industry Experience

Retail, Education, Professional Services, Consumer Goods, Software & Internet