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I am a results-driven digital marketing professional with more than eight years of experience in performance marketing and paid user acquisition. I have managed six-figure budgets and launched, optimized, and scaled campaigns across Google Ads, Facebook Ads, TikTok, Apple Search Ads, and other digital platforms for global markets. My work focuses on turning campaign data, creative testing, and audience insights into measurable improvements in acquisition, conversion rates, CPA, and ROAS. I enjoy working closely with creative, design, sales, and marketing teams to develop advertising concepts that connect with target audiences and support business growth. From building media plans and allocating budgets to analyzing performance and testing new messaging, formats, and landing pages, I bring a practical and collaborative approach to digital growth. My background spans app marketing, retail, real estate, consumer goods, and financial services.…I am a results-driven digital marketing professional with more than eight years of experience in performance marketing and paid user acquisition. I have managed six-figure budgets and launched, optimized, and scaled campaigns across Google Ads, Facebook Ads, TikTok, Apple Search Ads, and other digital platforms for global markets. My work focuses on turning campaign data, creative testing, and audience insights into measurable improvements in acquisition, conversion rates, CPA, and ROAS. I enjoy working closely with creative, design, sales, and marketing teams to develop advertising concepts that connect with target audiences and support business growth. From building media plans and allocating budgets to analyzing performance and testing new messaging, formats, and landing pages, I bring a practical and collaborative approach to digital growth. My background spans app marketing, retail, real estate, consumer goods, and financial services.

Quwat Anjum

Performance Marketer, Growth Marketer, Marketing Strategist, +4

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I am a results-driven digital marketing professional with more than eight years of experience in performance marketing and paid user acquisition. I have managed six-figure budgets and launched, optimized, and scaled campaigns across Google Ads, Facebook Ads, TikTok, Apple Search Ads, and other digital platforms for global markets. My work focuses on turning campaign data, creative testing, and audience insights into measurable improvements in acquisition, conversion rates, CPA, and ROAS. I enjoy working closely with creative, design, sales, and marketing teams to develop advertising concepts that connect with target audiences and support business growth. From building media plans and allocating budgets to analyzing performance and testing new messaging, formats, and landing pages, I bring a practical and collaborative approach to digital growth. My background spans app marketing, retail, real estate, consumer goods, and financial services.…I am a results-driven digital marketing professional with more than eight years of experience in performance marketing and paid user acquisition. I have managed six-figure budgets and launched, optimized, and scaled campaigns across Google Ads, Facebook Ads, TikTok, Apple Search Ads, and other digital platforms for global markets. My work focuses on turning campaign data, creative testing, and audience insights into measurable improvements in acquisition, conversion rates, CPA, and ROAS. I enjoy working closely with creative, design, sales, and marketing teams to develop advertising concepts that connect with target audiences and support business growth. From building media plans and allocating budgets to analyzing performance and testing new messaging, formats, and landing pages, I bring a practical and collaborative approach to digital growth. My background spans app marketing, retail, real estate, consumer goods, and financial services.

Available to hire

I am a results-driven digital marketing professional with more than eight years of experience in performance marketing and paid user acquisition. I have managed six-figure budgets and launched, optimized, and scaled campaigns across Google Ads, Facebook Ads, TikTok, Apple Search Ads, and other digital platforms for global markets. My work focuses on turning campaign data, creative testing, and audience insights into measurable improvements in acquisition, conversion rates, CPA, and ROAS.

I enjoy working closely with creative, design, sales, and marketing teams to develop advertising concepts that connect with target audiences and support business growth. From building media plans and allocating budgets to analyzing performance and testing new messaging, formats, and landing pages, I bring a practical and collaborative approach to digital growth. My background spans app marketing, retail, real estate, consumer goods, and financial services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at Ahead App

August 1, 2025 - January 1, 2026

Led new user acquisition campaigns across Meta, TikTok, Google Ads, and other digital advertising platforms. Developed and tested creative concepts, ad formats, messaging, hooks, and visual assets through structured A/B testing. Analyzed CTR, CPC, CPA, ROAS, and conversion rates to identify winning creatives and optimization opportunities. Collaborated with design and marketing teams to produce high-performing advertising assets and supported campaign scaling through data-driven creative iteration.

Manager Performance Marketing at Jaumo App

December 31, 2022 - July 22, 2025

Responsible for user acquisition across all digital platforms and monitoring digital performance. Created paid campaigns promoting the app in multiple international regions. Set up various digital advertising accounts including TikTok Ads and Apple Search Ads. Managed campaign execution, monitoring, and performance assessment across multiple channels like Google Ads, Facebook, and Apple Search Ads. Managed a monthly budget portfolio of USD 120K. Created media plans and led affiliate marketing decisions and budget allocations based on performance analysis.

Manager, Performance Marketing at Jaumo App

September 1, 2022 - December 1, 2022

Managed user acquisition across digital platforms and monitored overall digital performance. Created and optimized app promotion campaigns across multiple international markets, including Germany, Austria, the United States, Brazil, Mexico, Chile, Switzerland, Poland, Peru, Turkey, Thailand, and Romania. Set up TikTok Ads and Apple Search Ads accounts, managed campaigns across Google Ads, Facebook, TikTok, and Apple Search Ads, and managed a monthly portfolio of USD 120,000. Built media plans, led affiliate marketing, and allocated budgets based on performance analysis.

Assistant Manager Performance Marketing at GrocerApp

June 30, 2022 - July 22, 2025

Fully responsible for creating media plans to acquire new app users across digital platforms. Oversaw all phases of campaigns from planning to performance evaluation, led affiliate marketing, and allocated budgets for various channels.

Digital Marketing Specialist at GrocerApp

January 31, 2021 - July 22, 2025

Managed all campaign stages including planning, execution, monitoring, and assessment across digital platforms. Created conversion-based campaigns focused on customer acquisition with fixed monthly targets. Executed campaign optimization to manage CPA daily. Created diverse performance marketing campaigns on Facebook and Google, including YouTube ads. Worked closely with creative teams for advertising content. Managed a budget portfolio starting at USD 62,500 with gradual increases. Reported insights from campaigns and supported content teams in creating effective ad content.

Assistant Manager, Performance Marketing at GrocerApp

January 1, 2021 - June 1, 2022

Built media plans to acquire new app users across digital advertising platforms. Owned campaign execution, monitoring, performance assessment, affiliate marketing, and budget allocation across channels. Used performance insights to support user acquisition targets and improve the efficiency of digital campaigns.

Digital Marketing Executive at Zameen.com

October 31, 2020 - July 22, 2025

Created and managed lead generation ads on Facebook, Google, and YouTube. Ran display and dynamic marketing campaigns monitoring conversion-based metrics. Led testing and optimization of ad creatives and landing pages to reduce cost per lead and maximize yield. Collaborated with design teams on ad creatives and tested targeting and ad formats. Worked with Google and Facebook teams on digital strategy and optimization. Managed a budget portfolio of USD 15,000. Conducted market research and devised strategies for competitive analysis.

Digital Marketing Specialist at GrocerApp

October 1, 2020 - January 1, 2021

Managed campaign execution, monitoring, and performance assessment across digital platforms. Created conversion-focused campaigns with fixed monthly customer acquisition targets and optimized daily CPA. Built campaigns across Facebook and Google, including Display, Search, and YouTube formats such as bumper, skippable, non-skippable, and discovery ads. Managed display and dynamic campaigns, monitored CPC, CPS, and CPL, partnered with the creative team on advertising assets, and managed a USD 62,500 budget.

Digital Marketing Executive at Zameen.com

March 1, 2018 - October 1, 2020

Created lead generation campaigns across Facebook, Google Display, Search, and YouTube. Ran display and dynamic marketing campaigns while monitoring CPC, CPS, and CPL to maximize yield. Managed lead generation campaigns for property projects against daily lead targets and supported the sales team. Collaborated with design teams on ad creatives, tested targeting and delivery methods, worked with Google and Facebook teams on digital strategy and optimization, and led creative and landing page testing. Planned and allocated budgets, conducted competitive market research, and managed a USD 15,000 portfolio.

Intern at Nestle

November 30, 2017 - July 22, 2025

Worked with project management for marketing the product LACTOGROW. Conducted market research and competitive analysis. Collaborated closely with procurement teams for supplier and PO follow-ups.

Intern at SMEDA (Small and Medium Enterprises Development Authority)

August 31, 2017 - July 22, 2025

Created financial feasibility plans and updated financial models. Conducted market research for financial model development.

Intern at Nestlé

August 1, 2017 - November 1, 2017

Supported the Project Manager with marketing activities for the LACTOGROW product. Conducted competitive market research, developed marketing strategies, and collaborated with Procurement to follow up on purchase orders and suppliers.

Intern at SMEDA

May 1, 2017 - August 1, 2017

Wrote content for financial feasibility plans and gathered market information for financial modeling. Conducted research for feasibility analysis and updated financial models for current use.

Product Development Intern at MCB Bank

August 31, 2013 - July 22, 2025

Conducted competitive analysis and customer needs assessment for auto-loan products. Identified feature gaps relative to competitors and recommended improvements.