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Hi, I'm Quwat Anjum, a passionate digital marketing professional with extensive experience in driving user acquisition and managing high-budget campaigns across various platforms like Google Ads, Facebook, TikTok, and Apple Search Ads. I specialize in performance marketing and have helped grow global apps and services by devising effective media plans and optimizing campaign performances. I enjoy working with creative and content teams to craft compelling advertising content and am skilled at managing budgets and making strategic decisions to maximize ROI. I'm eager to connect with opportunities to further apply my marketing expertise and deliver impactful results.…Hi, I'm Quwat Anjum, a passionate digital marketing professional with extensive experience in driving user acquisition and managing high-budget campaigns across various platforms like Google Ads, Facebook, TikTok, and Apple Search Ads. I specialize in performance marketing and have helped grow global apps and services by devising effective media plans and optimizing campaign performances. I enjoy working with creative and content teams to craft compelling advertising content and am skilled at managing budgets and making strategic decisions to maximize ROI. I'm eager to connect with opportunities to further apply my marketing expertise and deliver impactful results.

QUWAT ANJUM

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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Hi, I'm Quwat Anjum, a passionate digital marketing professional with extensive experience in driving user acquisition and managing high-budget campaigns across various platforms like Google Ads, Facebook, TikTok, and Apple Search Ads. I specialize in performance marketing and have helped grow global apps and services by devising effective media plans and optimizing campaign performances. I enjoy working with creative and content teams to craft compelling advertising content and am skilled at managing budgets and making strategic decisions to maximize ROI. I'm eager to connect with opportunities to further apply my marketing expertise and deliver impactful results.…Hi, I'm Quwat Anjum, a passionate digital marketing professional with extensive experience in driving user acquisition and managing high-budget campaigns across various platforms like Google Ads, Facebook, TikTok, and Apple Search Ads. I specialize in performance marketing and have helped grow global apps and services by devising effective media plans and optimizing campaign performances. I enjoy working with creative and content teams to craft compelling advertising content and am skilled at managing budgets and making strategic decisions to maximize ROI. I'm eager to connect with opportunities to further apply my marketing expertise and deliver impactful results.

Available to hire

Hi, I’m Quwat Anjum, a passionate digital marketing professional with extensive experience in driving user acquisition and managing high-budget campaigns across various platforms like Google Ads, Facebook, TikTok, and Apple Search Ads. I specialize in performance marketing and have helped grow global apps and services by devising effective media plans and optimizing campaign performances.

I enjoy working with creative and content teams to craft compelling advertising content and am skilled at managing budgets and making strategic decisions to maximize ROI. I’m eager to connect with opportunities to further apply my marketing expertise and deliver impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Manager Performance Marketing at Jaumo App

December 31, 2022 - July 22, 2025

Responsible for user acquisition across all digital platforms and monitoring digital performance. Created paid campaigns promoting the app in multiple international regions. Set up various digital advertising accounts including TikTok Ads and Apple Search Ads. Managed campaign execution, monitoring, and performance assessment across multiple channels like Google Ads, Facebook, and Apple Search Ads. Managed a monthly budget portfolio of USD 120K. Created media plans and led affiliate marketing decisions and budget allocations based on performance analysis.

Assistant Manager Performance Marketing at GrocerApp

June 30, 2022 - July 22, 2025

Fully responsible for creating media plans to acquire new app users across digital platforms. Oversaw all phases of campaigns from planning to performance evaluation, led affiliate marketing, and allocated budgets for various channels.

Digital Marketing Specialist at GrocerApp

January 31, 2021 - July 22, 2025

Managed all campaign stages including planning, execution, monitoring, and assessment across digital platforms. Created conversion-based campaigns focused on customer acquisition with fixed monthly targets. Executed campaign optimization to manage CPA daily. Created diverse performance marketing campaigns on Facebook and Google, including YouTube ads. Worked closely with creative teams for advertising content. Managed a budget portfolio starting at USD 62,500 with gradual increases. Reported insights from campaigns and supported content teams in creating effective ad content.

Digital Marketing Executive at Zameen.com

October 31, 2020 - July 22, 2025

Created and managed lead generation ads on Facebook, Google, and YouTube. Ran display and dynamic marketing campaigns monitoring conversion-based metrics. Led testing and optimization of ad creatives and landing pages to reduce cost per lead and maximize yield. Collaborated with design teams on ad creatives and tested targeting and ad formats. Worked with Google and Facebook teams on digital strategy and optimization. Managed a budget portfolio of USD 15,000. Conducted market research and devised strategies for competitive analysis.

Intern at Nestle

November 30, 2017 - July 22, 2025

Worked with project management for marketing the product LACTOGROW. Conducted market research and competitive analysis. Collaborated closely with procurement teams for supplier and PO follow-ups.

Intern at SMEDA (Small and Medium Enterprises Development Authority)

August 31, 2017 - July 22, 2025

Created financial feasibility plans and updated financial models. Conducted market research for financial model development.

Product Development Intern at MCB Bank

August 31, 2013 - July 22, 2025

Conducted competitive analysis and customer needs assessment for auto-loan products. Identified feature gaps relative to competitors and recommended improvements.