I am passionate about digital storytelling and social media, thriving on creating engaging content that connects people and brands. My experience managing social media projects for international beauty brands has given me a strong eye for visual detail, creativity, and an understanding of what drives online engagement. Skilled in video editing, content strategy, and influencer collaborations, I am excited to bring my energy and expertise to a new dynamic team.…

I am passionate about digital storytelling and social media, thriving on creating engaging content that connects people and brands. My experience managing social media projects for international beauty brands has given me a strong eye for visual detail, creativity, and an understanding of what drives online engagement. Skilled in video editing, content strategy, and influencer collaborations, I am excited to bring my energy and expertise to a new dynamic team.…

Available to hire

I am passionate about digital storytelling and social media, thriving on creating engaging content that connects people and brands. My experience managing social media projects for international beauty brands has given me a strong eye for visual detail, creativity, and an understanding of what drives online engagement. Skilled in video editing, content strategy, and influencer collaborations, I am excited to bring my energy and expertise to a new dynamic team.

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Language

English
Advanced
Arabic
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital and Social Media Project Manager at Clarins
August 31, 2025 - July 22, 2025
Developed content strategies tailored to markets with targeted and innovative activations. Coordinated social media activations for product launches and brand communications. Monitored and activated influencers on international social media platforms. Led content strategy for Instagram and emerging platforms like TikTok. Tracked engagement metrics to optimize content performance. Created content to support product launches and trade animations. Tracked e-marketing actions and country-specific needs. Managed stakeholders including agencies, designers, and developers according to schedule. Developed and executed brand strategies across digital and traditional channels. Analyzed web performance and implemented ROI tracking. Conducted digital monitoring and shared best practices.
New Projects Coordinator at Sisley
September 30, 2024 - July 22, 2025
Monitored the development, progress, and delivery of projects including brand launches, connected objects development, and mobile app deployment for sales consultants. Participated in design and launch of new products focusing on innovation and optimizing business performance. Coordinated internal teams and external partners. Ensured compliance with timelines and budgets with thorough administrative follow-up. Created communication tools like newsletters, presentations, guidelines, and videos. Coordinated international deployments including presentations, user training, and support. Collected and analyzed field data and user feedback.
Digital and Social Media Project Manager at Isleys Isleys Clarins
August 31, 2024 - August 23, 2025
Developed content strategies tailored to markets, integrating targeted and innovative activations. Coordinated social media activations for product launches and brand communications. Monitored and activated influencers on international social media platforms. Led content strategies for Instagram and emerging platforms like TikTok. Tracked engagement metrics to optimize content performance. Created content to support product launches and trade animations. Managed stakeholders including agencies, designers, and developers according to predefined schedules. Developed and executed brand strategies across digital and traditional channels. Analyzed web performance and implemented ROI tracking. Conducted digital monitoring and shared best practices.
New Projects Coordinator at Isleys Isleys Clarins
August 31, 2023 - August 23, 2025
Monitored development, progress, and delivery of projects including brand launches, connected objects development, and mobile app deployment for sales consultants. Participated in the design and launch of new products with a focus on innovation and business performance optimization. Coordinated internal teams and external partners, ensuring compliance with timelines and budgets. Created communication tools such as newsletters, presentations, guidelines, and videos. Coordinated international deployments including presentations, user training, and support. Collected and analyzed field data and user feedback.
CRM and Data Project Manager at Isleys Isleys Clarins
August 31, 2023 - August 23, 2025
Managed marketing campaigns via Dartagnan and Selligent, including campaign monitoring and performance analysis. Implemented action plans with subsidiaries and contributed to reporting. Oversaw project management and production planning with the creative team. Managed data migration to new CRM tools.
CRM and Data Project Manager at Sisley Paris
August 31, 2023 - July 22, 2025
Managed marketing campaigns via Dartagnan and Selligent Campaign. Monitored and analyzed campaign performance. Implemented action plans with subsidiaries. Contributed and implemented reporting for subsidiaries. Managed project and production planning with the creative team. Migrated data to the new CRM tool.

Education

Bachelor Marketing & Communication at PPA Business School
January 1, 2020 - December 31, 2023
Master Luxury Marketing at EIML Paris
January 1, 2023 - December 31, 2024
Master Luxury Marketing at EIML Paris
January 1, 2023 - December 31, 2024
Bachelor Marketing & Communication at ISG Luxury Management
January 1, 2020 - December 31, 2023
MBA Influence, PR & Events at ISLEYS
January 1, 2024 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services