Available to hire
Berlin-based content creator specializing in social media storytelling for wellness, arts, and lifestyle brands. I build comprehensive social media strategies, manage influencer activations, and curate cohesive brand images online.
As a freelancer, I plan influencer collaborations from concept to execution, craft copy that reflects each client’s voice, and analyze data to optimize reach and engagement. I love turning creative ideas into engaging campaigns across Instagram and TikTok, with a friendly, collaborative approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
Freelance Social Media Manager and Content Creator
October 1, 2023 - PresentCreated content strategies and short-form video campaigns for lifestyle and wellness clients focusing on health, wellbeing, and mindful living. Managed Hi! Studios’ social media, producing content to shape a clean, minimal brand identity across Instagram via Reels, graphics, and educational posts. Set up social media for Hacienda Cazadero, developing brand guidelines and luxury visuals. Increased JUNIQE’s Instagram reach by 207% in 4 months by producing platform-native short-form video content. Used AI and editing tools to streamline ideation, planning, and production.
Social Media Manager at JUNIQE GmbH
July 1, 2024 - August 20, 2025Led content strategy and daily operations across Instagram, TikTok, Pinterest, and Facebook. Produced Reels, UGC, and branded visuals blending editorial storytelling with wellness and lifestyle trends, crafting an engaging, minimal, and calming feed. Highlights include the Pride Capsule Collection partnership with queer creators and the Nike Jane Gifting Campaign featuring lifestyle-led product use editorial Reels. Increased Instagram engagement by 151% through a giveaway campaign gaining 13.7k new followers with 60% retention. Reported on KPIs using Meta Business Suite and Google Analytics to inform strategy.
Influencer Marketing Manager at JUNIQE GmbH
December 1, 2021 - August 20, 2025Managed over 700 collaborations across wellness, lifestyle, and design niches. Co-developed briefs and storytelling angles, achieving a 63% increase in UK influencer-led sales. Built long-term creator partnerships focusing on authenticity and audience fit.
Founder & Content Creator at Darn Blog
February 1, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling; produced original written and video content, workshops, and handmade designs.
Influencer Marketing Coordinator at Juniqe GmbH
December 1, 2021 - October 14, 2025Managed 700+ influencer partnerships across EU & UK. Developed creative briefs and campaign concepts that boosted influencer-driven sales.
Influencer Marketing Manager at Juniqe GmbH
September 1, 2022 - October 14, 2025Managed 700+ influencer partnerships across EU & UK. Developed creative briefs and campaign concepts that boosted influencer-driven sales.
Social Media Manager at Juniqe GmbH
October 1, 2023 - October 14, 2025Led multi-platform content strategy (Instagram 400k+, TikTok, Pinterest, YouTube). Produced editorial-style campaigns with influencers, including Nike Jane Gift Gifting and Pride Capsule Collection 2023. Increased engagement through a playful, data-informed Reels strategy with strong visual identity.
Freelance Social Media Manager at Juniqe GmbH
July 1, 2024 - October 14, 2025October 2023 – July 2024: Freelancer support for influencer activations; maintained multi-platform strategy and content calendar.
Social Media Manager at JUnique GM BH
October 2, 2023 - October 14, 2025Led multi-platform content strategy (Instagram 400k+, TikTok, Pinterest, YouTube). Produced editorial-style campaigns with influencers, including Nike Capsule Collection. Increased engagement by 154% in the first four months through a playful, data-informed Reels strategy with a strong visual identity.
Influencer Marketing Coordinator at JUnique GM BH
December 31, 2021 - October 14, 2025Coordinated influencer partnerships across EU & UK; created briefs and campaign concepts that boosted influencer-driven sales.
Influencer Marketing Manager at JUnique GM BH
September 30, 2022 - October 14, 2025Managed 700+ influencer partnerships across EU & UK; developed briefs and concepts that boosted influencer-driven sales.
Founder & Content Creator at Darn Blog
February 28, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling; produced original written and video content, workshops, and handmade designs.
Founder & Content Creator at Darn Blog
February 28, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling. Produced original written and video content, workshops, and handmade designs.
Social Media Manager at Juniqe GmbH
October 1, 2023 - October 14, 2025Led multi-platform content strategy (Instagram 400k+, TikTok, Pinterest, YouTube). Produced editorial-style campaigns with influencers, including Nike Jane Gift-Gifting and Pride Capsule Collection 2023. Increased engagement by 154% in first four months via a playful, data-informed Reels strategy with strong visual identity. Planned and coordinated influencer collaborations and shoots end-to-end.
Social Media Manager at Juniqe GmbH
July 31, 2024 - October 14, 2025Led multi-platform content strategy (Instagram 400k+, TikTok, Pinterest, YouTube). Produced editorial campaigns with influencers, including Nike Jane Gift-Gifting and Pride Capsule Collection 2023. Increased engagement by 154% in first four months via a playful, data-informed Reels strategy with strong visual identity.
Freelance Social Media & Influencer Marketing Manager at Independent / Freelance
October 1, 2023 - PresentCreated, directed, and curated visual content, including photography and Reels/TikTok, for lifestyle and design brands across Instagram and TikTok. Planned and coordinated influencer collaborations and shoots end-to-end. Crafted engaging copy to shape clients’ tone of voice. Researched trends to develop relevant, brand-aligned content driving reach and engagement.
Social Media Manager at Juniqe GmbH
October 1, 2023 - October 14, 2025Led multi-platform content strategy (Instagram 400k+, TikTok, Pinterest, YouTube); built influencer partnerships; produced editorial-style campaigns (Nike Jane Gift-ing, Pride Capsule Collection 2023); implemented a playful, data-informed Reels strategy with strong visual identity to boost engagement.
Social Media Manager (Freelance) at Juniqe GmbH
July 31, 2024 - October 14, 2025Continued social media operations on a freelance basis, managing posting, scheduling, and community management; led end-to-end campaigns across Instagram, TikTok, Pinterest and YouTube.
Influencer Marketing Coordinator at Juniqe GmbH
December 31, 2021 - October 14, 2025Coordinated influencer marketing campaigns; developed briefs and campaign concepts; supported influencer activations.
Influencer Marketing Manager at Juniqe GmbH
September 30, 2022 - October 14, 2025Managed 700+ influencer partnerships across EU & UK; developed creative briefs and campaign concepts that boosted influencer-driven sales.
Founder & Content Creator at DARN BLOG
February 28, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling; produced original written and video content, workshops, and handmade designs.
Social Media Manager at JUNIQUE GmbH
October 2, 2023 - October 14, 2025Led multi-platform content strategy for JUNIQUE GmbH (Instagram 400k+, TikTok, Pinterest, YouTube). Produced editorial-style campaigns with influencers, including Nike Jane Gift and Pride Capsule Collection 2023. Increased engagement and reach through a data-informed Reels strategy and a strong visual identity.
Social Media Manager at JUNIQUE GmbH
July 2, 2024 - October 14, 2025Continued to lead content strategy and influencer activations across Instagram, TikTok, Pinterest and YouTube; maintained brand consistency; contributed to the Pride Capsule launch.
Founder & Content Creator at DARN BLOG
February 1, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling. Produced original written and video content, workshops, and handmade designs.
Influencer Marketing Coordinator at JUNIQUE GmbH
December 2, 2021 - October 14, 2025Coordinated influencer campaigns across EU & UK; drafted briefs and campaign concepts.
Influencer Marketing Manager at JUNIQUE GmbH
September 2, 2022 - October 14, 2025Managed 700+ influencer partnerships across EU & UK; developed creative briefs and campaigns driving influencer-driven sales.
Freelance Social Media & Influencer Marketing Manager at Self-Employed
October 1, 2023 - PresentCreated, directed, and curated visual content, including photography and Reels/TikTok for lifestyle and design brands across Instagram and TikTok. Planned and coordinated influencer collaborations end-to-end. Crafted engaging copy to shape clients’ tone of voice. Researched trends to develop relevant, brand-aligned content driving reach and engagement. Built comprehensive social media strategies. Managed day-to-day social media operations, including posting, scheduling, and community management. Analyzed performance data and adapted content strategy to optimize results.
Influencer Marketing Co-ordinator at Juniqe GmbH
December 31, 2021 - October 14, 2025Led influencer partnerships across EU, created creative briefs and campaign concepts to boost influencer-driven sales. Collaborated cross-functionally to ensure timely deliverables and authentic brand storytelling. Maintained influencer relationships and tracked campaign performance.
Influencer Marketing Manager at Juniqe GmbH
September 30, 2022 - October 14, 2025Managed 700+ influencer partnerships across EU & UK. Developed creative briefs and campaign concepts that boosted influencer-driven sales and expanded brand reach. Coordinated shoots and timelines, ensuring brand consistency across channels.
Founder & Content Creator at DARN BLOG
February 1, 2021 - October 14, 2025Built a platform exploring sustainable fashion and upcycling. Produced original written and video content, workshops, and handmade designs. Shaped brand voice and community around creativity and sustainability.
Education
BSc Mathematics at University of Leeds, UK
September 1, 2016 - July 1, 2020Bachelor of Science in Mathematics (2:1, with first-class dissertation) at University of Leeds, United Kingdom
September 1, 2016 - July 1, 2020BSc Mathematics at University of Leeds
September 1, 2016 - July 1, 2020BSc Mathematics at University of Leeds
September 1, 2016 - July 1, 2020Bachelor of Science in Mathematics at University of Leeds
September 1, 2016 - July 1, 2020BSc Mathematics at University of Leeds
September 1, 2016 - July 1, 2020BSc Mathematics (2:1, first-class dissertation) at University of Leeds
September 1, 2016 - July 1, 2020Qualifications
Industry Experience
Media & Entertainment, Retail, Healthcare, Professional Services, Software & Internet, Other, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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