I'm a social media manager and content strategist with five years of experience building community-driven narratives for brands rooted in music and creative culture, including a vinyl distributor and a streetwear brand affiliated with Mood Waves. I'm also an independent artist (Kit North), exploring interdisciplinary collaboration and bringing a performer's sensibility to campaigns and community storytelling. I thrive on collaborative storytelling, data-driven optimization, and culturally resonant content that connects audiences with brands at the intersection of music, fashion, and creative culture.…

KAE SLATER

PRO

I'm a social media manager and content strategist with five years of experience building community-driven narratives for brands rooted in music and creative culture, including a vinyl distributor and a streetwear brand affiliated with Mood Waves. I'm also an independent artist (Kit North), exploring interdisciplinary collaboration and bringing a performer's sensibility to campaigns and community storytelling. I thrive on collaborative storytelling, data-driven optimization, and culturally resonant content that connects audiences with brands at the intersection of music, fashion, and creative culture.…

Available to hire

I’m a social media manager and content strategist with five years of experience building community-driven narratives for brands rooted in music and creative culture, including a vinyl distributor and a streetwear brand affiliated with Mood Waves. I’m also an independent artist (Kit North), exploring interdisciplinary collaboration and bringing a performer’s sensibility to campaigns and community storytelling.

I thrive on collaborative storytelling, data-driven optimization, and culturally resonant content that connects audiences with brands at the intersection of music, fashion, and creative culture.

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Language

English
Fluent
German
Advanced

Work Experience

Influencer Marketing Co-ordinator at Juniqe GmbH
December 31, 2021 - October 14, 2025
Led influencer partnerships across EU, created creative briefs and campaign concepts to boost influencer-driven sales. Collaborated cross-functionally to ensure timely deliverables and authentic brand storytelling. Maintained influencer relationships and tracked campaign performance.
Influencer Marketing Manager at Juniqe GmbH
September 30, 2022 - October 14, 2025
Managed 700+ influencer partnerships across EU & UK. Developed creative briefs and campaign concepts that boosted influencer-driven sales and expanded brand reach. Coordinated shoots and timelines, ensuring brand consistency across channels.
Founder & Content Creator at DARN BLOG
February 1, 2021 - October 14, 2025
Built a platform exploring sustainable fashion and upcycling. Produced original written and video content, workshops, and handmade designs. Shaped brand voice and community around creativity and sustainability.
Freelance Social Media Manager & Content Strategist at Self-employed, Berlin
October 1, 2023 - Present
Built an organic content and community strategy for Tanzform (vinyl distributor & streetwear brand affiliated with Mood Waves): developed Reels strategy, visual direction, and storytelling centered on influential figures; grew reach by 173% in 6 months and achieved 3.6x engagement versus prior content. The Walrus Interview became the account's top organic post. Also established the brand identity for Bruderkuss and Hi! Studios, and delivered full-service editorial planning, short-form video, community management, and performance reporting across Instagram, TikTok, YouTube, and Pinterest.
Social Media Manager at JUNIQE GmbH
October 1, 2022 - October 1, 2023
Managed a 400k+ follower Instagram presence (plus TikTok, Pinterest, Facebook), achieving a 151% increase in engagement through data-driven paid and organic campaigns. Led weekly planning calls with up to 10 stakeholders across design, copy, CRM, and influencer marketing to align content with brand objectives and release-style campaign moments. Produced campaign storytelling including a Pride capsule collection built around creator interviews, driving high organic engagement and community dialogue.

Education

BSc Mathematics (2:1, first-class dissertation) at University of Leeds
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Healthcare, Professional Services, Software & Internet, Other, Consumer Goods, Education
    Social Media Strategist and Content Creator

    I built the content and community strategy of Tanzform, a Berlin-based vinyl distributor and streetwear brand affiliated with the record label Mood Waves. This included a Reels strategy, visual direction, and storytelling approach that grew reach by 173% in six months, with the Walrus Interview driving 3.6x engagement compared to previous content (happy to share further examples). What worked was centring real team members and their genuine stories, rather than the brand itself, and using that to shape how Tanzform was perceived online. People found the content nostalgic, could relate to it, and felt inspired by it, which is what pulled them in to want to be part of the Tanzform community rather than just follow it.