Utku Ergul

Developed data-driven marketing funnels through strategic campaigns across Meta, LinkedIn, Microsoft Ads, and Google platforms, driving lead generation, engagement, and conversion growth. Implemented conversion tracking via Google Tag Manager and integrated Google Ads, Microsoft Ads, Meta Pixels and LinkedIn to monitor user actions on landing pages and enhance attribution accuracy. Analyzed customer behavior on landing pages using GA4, GSC and A/B testing to enhance SEO, user experience, and conversion rates by recommending relevant content, services, and promotions. Optimized funnel channels to enhance user experience and drive higher ROAS. Kept management informed by submitting regular activity and performance reports, including insights and strategic recommendations.

Developed data-driven marketing funnels through strategic campaigns across Meta, LinkedIn, Microsoft Ads, and Google platforms, driving lead generation, engagement, and conversion growth. Implemented conversion tracking via Google Tag Manager and integrated Google Ads, Microsoft Ads, Meta Pixels and LinkedIn to monitor user actions on landing pages and enhance attribution accuracy. Analyzed customer behavior on landing pages using GA4, GSC and A/B testing to enhance SEO, user experience, and conversion rates by recommending relevant content, services, and promotions. Optimized funnel channels to enhance user experience and drive higher ROAS. Kept management informed by submitting regular activity and performance reports, including insights and strategic recommendations.

Conducted in-depth market research, created comprehensive reports, and presented actionable marketing objectives to stakeholders. Scheduled and led meetings with prospects to implement tailored PPC, SEO, and SEM strategies aimed at improving online visibility and performance. Utilized Google, Microsoft, Meta, LinkedIn and CRM tools to execute diverse online marketing campaigns focused on enhancing brand awareness, driving sales, and building customer loyalty. Managed and optimized Search, Display, YouTube, and Mail campaigns across multiple devices and international markets to maximize ROI. Implemented technical solutions via GTM, GA4, GSC, Pixels and A/B testing to support and optimize website conversion tracking systems, ensuring accurate performance measurement and data-driven decision-making. Worked closely with Google, Microsoft, Meta, LinkedIn and client-side stakeholders to ensure full compliance with Ads policies. Managed a $1M volume portfolio across 180+ client accounts each