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Hi, I'm Taniya Kurve, a creative strategist and storyteller with 5 years of experience in ad creation, brand storytelling, and performance-focused campaigns for digital-first brands. I specialize in developing scroll-stopping creative strategies for platforms like Meta, TikTok, and Instagram designed to capture attention, drive conversions, and fuel growth. From content ideation to production briefs and campaign optimization, I love working at the intersection of strategy, creativity, and data. I enjoy leading creative teams and campaigns, and I’m passionate about crafting engaging narratives that resonate with diverse audiences across multiple markets. I’m always eager to explore new ways to combine analytics with creativity to boost campaign performance and build meaningful brand connections.…Hi, I'm Taniya Kurve, a creative strategist and storyteller with 5 years of experience in ad creation, brand storytelling, and performance-focused campaigns for digital-first brands. I specialize in developing scroll-stopping creative strategies for platforms like Meta, TikTok, and Instagram designed to capture attention, drive conversions, and fuel growth. From content ideation to production briefs and campaign optimization, I love working at the intersection of strategy, creativity, and data. I enjoy leading creative teams and campaigns, and I’m passionate about crafting engaging narratives that resonate with diverse audiences across multiple markets. I’m always eager to explore new ways to combine analytics with creativity to boost campaign performance and build meaningful brand connections.

Taniya Kurve

Creative Director, Copywriter, Content Creator, +2

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Hi, I'm Taniya Kurve, a creative strategist and storyteller with 5 years of experience in ad creation, brand storytelling, and performance-focused campaigns for digital-first brands. I specialize in developing scroll-stopping creative strategies for platforms like Meta, TikTok, and Instagram designed to capture attention, drive conversions, and fuel growth. From content ideation to production briefs and campaign optimization, I love working at the intersection of strategy, creativity, and data. I enjoy leading creative teams and campaigns, and I’m passionate about crafting engaging narratives that resonate with diverse audiences across multiple markets. I’m always eager to explore new ways to combine analytics with creativity to boost campaign performance and build meaningful brand connections.…Hi, I'm Taniya Kurve, a creative strategist and storyteller with 5 years of experience in ad creation, brand storytelling, and performance-focused campaigns for digital-first brands. I specialize in developing scroll-stopping creative strategies for platforms like Meta, TikTok, and Instagram designed to capture attention, drive conversions, and fuel growth. From content ideation to production briefs and campaign optimization, I love working at the intersection of strategy, creativity, and data. I enjoy leading creative teams and campaigns, and I’m passionate about crafting engaging narratives that resonate with diverse audiences across multiple markets. I’m always eager to explore new ways to combine analytics with creativity to boost campaign performance and build meaningful brand connections.

Available to hire

Hi, I’m Taniya Kurve, a creative strategist and storyteller with 5 years of experience in ad creation, brand storytelling, and performance-focused campaigns for digital-first brands. I specialize in developing scroll-stopping creative strategies for platforms like Meta, TikTok, and Instagram designed to capture attention, drive conversions, and fuel growth. From content ideation to production briefs and campaign optimization, I love working at the intersection of strategy, creativity, and data.

I enjoy leading creative teams and campaigns, and I’m passionate about crafting engaging narratives that resonate with diverse audiences across multiple markets. I’m always eager to explore new ways to combine analytics with creativity to boost campaign performance and build meaningful brand connections.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Intermediate

English

Fluent

Work Experience

Head of Marketing at LEO1 (formerly Financepeer), Mumbai, India

July 31, 2024 - July 22, 2025

Led complete brand and product positioning refresh to align with evolving user needs and new product verticals, improving user acquisition by 60%. Developed and led social-first advertising strategies for high-ROI campaigns on Meta, increasing CTR by 3.5x through iterative A/B testing of creative hooks. Managed a creative team of designers, editors, and freelancers to deliver high-performing video ads and reels. Activated 300+ micro and macro influencers for branded content that drove top-of-funnel engagement and performance lift. Created content pipelines with performance teams for weekly ad asset refresh cycles using data-backed insights. Directed multi-language, multi-market content production to localize messaging and visuals across regions. Repeatedly delivered creative concepts that outperformed benchmarks and improved campaign ROI across Meta/Instagram. Led storytelling strategy across ad copy, hooks, and visual formats aligned with brand goals and platform-specific trends. Util

Marketing Manager at Hamstech College of creative education; Hyderabad, India

October 31, 2019 - July 22, 2025

Reduced cost-per-lead by 60% via performance-driven campaign segmentation and visual ad testing. Designed and scaled workshops with over 500+ participants to build strong community-led branding. Implemented digital ads and landing page copy based on user behavior insights.