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Hi, I’m Andressa Lara, a digital content manager and social media specialist based in Madrid, Spain. I have over five years of experience creating and managing multilingual content for global brands, optimizing copy for SEO, and coordinating cross-functional teams of agencies, designers, and writers. I enjoy turning data-driven insights into engaging campaigns across blogs, social media, and newsletters. I thrive in remote, fast-paced environments and am passionate about storytelling that resonates with diverse audiences. I’m comfortable with WordPress, Hootsuite, Canva, and Google Suite, and I love helping brands grow visibility and leads through thoughtful content calendars and consistent brand messaging.…Hi, I’m Andressa Lara, a digital content manager and social media specialist based in Madrid, Spain. I have over five years of experience creating and managing multilingual content for global brands, optimizing copy for SEO, and coordinating cross-functional teams of agencies, designers, and writers. I enjoy turning data-driven insights into engaging campaigns across blogs, social media, and newsletters. I thrive in remote, fast-paced environments and am passionate about storytelling that resonates with diverse audiences. I’m comfortable with WordPress, Hootsuite, Canva, and Google Suite, and I love helping brands grow visibility and leads through thoughtful content calendars and consistent brand messaging.

Andressa Lara

Social Media Manager, Content Creator, Copywriter, +3

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Hi, I’m Andressa Lara, a digital content manager and social media specialist based in Madrid, Spain. I have over five years of experience creating and managing multilingual content for global brands, optimizing copy for SEO, and coordinating cross-functional teams of agencies, designers, and writers. I enjoy turning data-driven insights into engaging campaigns across blogs, social media, and newsletters. I thrive in remote, fast-paced environments and am passionate about storytelling that resonates with diverse audiences. I’m comfortable with WordPress, Hootsuite, Canva, and Google Suite, and I love helping brands grow visibility and leads through thoughtful content calendars and consistent brand messaging.…Hi, I’m Andressa Lara, a digital content manager and social media specialist based in Madrid, Spain. I have over five years of experience creating and managing multilingual content for global brands, optimizing copy for SEO, and coordinating cross-functional teams of agencies, designers, and writers. I enjoy turning data-driven insights into engaging campaigns across blogs, social media, and newsletters. I thrive in remote, fast-paced environments and am passionate about storytelling that resonates with diverse audiences. I’m comfortable with WordPress, Hootsuite, Canva, and Google Suite, and I love helping brands grow visibility and leads through thoughtful content calendars and consistent brand messaging.

Available to hire

Hi, I’m Andressa Lara, a digital content manager and social media specialist based in Madrid, Spain. I have over five years of experience creating and managing multilingual content for global brands, optimizing copy for SEO, and coordinating cross-functional teams of agencies, designers, and writers. I enjoy turning data-driven insights into engaging campaigns across blogs, social media, and newsletters.

I thrive in remote, fast-paced environments and am passionate about storytelling that resonates with diverse audiences. I’m comfortable with WordPress, Hootsuite, Canva, and Google Suite, and I love helping brands grow visibility and leads through thoughtful content calendars and consistent brand messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Content & UGC Project Lead at Beleza Madrid

January 1, 2025 - Present

Developed and managed content creation strategies focused on User-Generated Content (UGC) to enhance brand authenticity and engagement; curated, edited, and repurposed customer-generated content for social media; collaborated with marketing teams to create posts, videos, and interactive content; analyzed performance metrics and optimized strategy.

CONTENT MANAGER AND PR at Sportingtech

June 1, 2024 - November 30, 2024

Launched a multi-language content strategy (English, Portuguese, Spanish); managed agencies and designers; produced social media posts (interviews, events, Q&A); supported press releases, event coverage, and updates; managed content calendar; liaised PR to social; applied SEO to maximise reach and lead generation.

Content Manager & PR at Sportingtech

June 1, 2024 - November 1, 2024

Managed content calendar and launched a multi-language content strategy (English primary, Portuguese, Spanish); coordinated with agencies and designers; supported press releases, event coverage, and product updates; implemented SEO strategies to expand reach and lead generation.

CONTENT MANAGER at Gamingtec

November 1, 2023 - May 31, 2024

Developed digital content strategy for marketing campaigns and social media; attended industry events; produced blog articles (interviews, events, Q&A); created new blog sections like 'GT Career Insights'; produced articles, landing pages, social media posts; posted live content from events; established content KPIs; managed content calendar; used SEO tools to improve reach and lead generation.

Content Manager at Affise

June 1, 2021 - June 1, 2023

Planned and developed content strategy for marketing campaigns and social media; produced articles, landing pages, social posts, case studies, and white papers; used SEO tools (Ubersuggest, HubSpot) to enhance copy performance; ensured deadlines.

Social Media Manager at Marco Beverage Systems

January 1, 2021 - Present

Developing and managing social media strategies; creating captions and selecting media for posts across Twitter, Facebook, LinkedIn, Instagram, and TikTok; hands-on content creation, copywriting and SEO; scheduling posts; creating blog posts in WordPress with SEO principles; assisting with video recording and gathering marketing materials; monitoring industry news in specialty coffee, foodservice and catering; using tools like Google Suite, Hootsuite, Facebook Business, Canva; planning and executing an effective social media content calendar.

Social Media Manager (Part-time) at Marco Beverage Systems

January 1, 2021 - Present

Plan, write, and execute an effective social media content calendar; develop and implement strategies across Facebook, LinkedIn, Instagram, and TikTok; create captions, visuals, and multimedia content; hands-on content creation, copywriting, and SEO; schedule posts, manage calendars, and optimize content; assist in video recording and internal content management.

VISITOR EXPERIENCE at Guinness Storehouse

June 1, 2019 - December 31, 2019

Drove brand awareness through public interaction during guided visits; educated and engaged visitors about the beer production process; participated in ambassador meetings.

Visitor Experience Representative at Guinness Storehouse

June 1, 2019 - December 1, 2019

Drove brand awareness and customer engagement during guided tours; educated visitors on the Guinness brewing process.

Content Creator at Sabbre Consulting Services

January 1, 2017 - January 1, 2018

Developed social media and digital content strategies; wrote blog articles, newsletters, and ad copy applying SEO principles.

JOURNALIST at Editora Writer (Online contract)

January 1, 2016 - December 31, 2017

Analyzed facts, sourced leads, proposed article ideas; wrote fashion, makeup, fitness, nutrition, food, and lifestyle stories for online use in print, radio, and television; followed prescribed style guides; conducted on-location reporting and documentation with photos/videos/audio.

JOURNALIST at Editora Writer (Online contract)

January 1, 2013 - December 31, 2016

Wrote magazine-style articles; attended press conferences; interviewed diverse subjects to deliver timely pieces; tracked industry developments and contributed to marketing insights.

Journalist at Editora Writer

January 1, 2013 - January 1, 2017

Created engaging content for online and print media in lifestyle, fashion, nutrition, and fitness; conducted interviews, research, and event coverage; applied audience analysis to enhance content relevance and engagement.