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Hi! I’m Fiorella, a dynamic marketing, events, and communications professional with over 15 years of experience across diverse industries like retail, non-profits, restaurants, automotive, and SaaS platforms. I’m passionate about creating and leading impactful B2B and B2C marketing campaigns that drive brand growth and revenue. I’m skilled in digital marketing, SEO, and project management, and I love building high-performing teams that foster strong brand loyalty. Being bilingual in English and Spanish allows me to tailor strategies for diverse markets and connect effectively with different audiences.…Hi! I’m Fiorella, a dynamic marketing, events, and communications professional with over 15 years of experience across diverse industries like retail, non-profits, restaurants, automotive, and SaaS platforms. I’m passionate about creating and leading impactful B2B and B2C marketing campaigns that drive brand growth and revenue. I’m skilled in digital marketing, SEO, and project management, and I love building high-performing teams that foster strong brand loyalty. Being bilingual in English and Spanish allows me to tailor strategies for diverse markets and connect effectively with different audiences.

Fiorella Gutierrez

Marketing Strategist, Digital Marketer, Marketing Analyst, +2

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Hi! I’m Fiorella, a dynamic marketing, events, and communications professional with over 15 years of experience across diverse industries like retail, non-profits, restaurants, automotive, and SaaS platforms. I’m passionate about creating and leading impactful B2B and B2C marketing campaigns that drive brand growth and revenue. I’m skilled in digital marketing, SEO, and project management, and I love building high-performing teams that foster strong brand loyalty. Being bilingual in English and Spanish allows me to tailor strategies for diverse markets and connect effectively with different audiences.…Hi! I’m Fiorella, a dynamic marketing, events, and communications professional with over 15 years of experience across diverse industries like retail, non-profits, restaurants, automotive, and SaaS platforms. I’m passionate about creating and leading impactful B2B and B2C marketing campaigns that drive brand growth and revenue. I’m skilled in digital marketing, SEO, and project management, and I love building high-performing teams that foster strong brand loyalty. Being bilingual in English and Spanish allows me to tailor strategies for diverse markets and connect effectively with different audiences.

Available to hire

Hi! I’m Fiorella, a dynamic marketing, events, and communications professional with over 15 years of experience across diverse industries like retail, non-profits, restaurants, automotive, and SaaS platforms. I’m passionate about creating and leading impactful B2B and B2C marketing campaigns that drive brand growth and revenue.

I’m skilled in digital marketing, SEO, and project management, and I love building high-performing teams that foster strong brand loyalty. Being bilingual in English and Spanish allows me to tailor strategies for diverse markets and connect effectively with different audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Manager at Water First

January 1, 2025 - Present

Develop and lead digital fundraising strategies that drive individual giving and monthly donor conversions, contributing to consistent year-over-year revenue growth. Collaborate with fundraising and communications teams to align digital tactics such as email, paid ads, and lead generation, resulting in significant list growth and donor engagement. Manage digital campaigns from planning to execution, tracking KPIs and optimizing performance to improve click-through rates, donor retention, and second-gift conversions. Implement targeted segmentation and personalized content strategies to strengthen donor relationships, achieving higher retention and upgrade rates. Stay informed on sector trends and use data-driven insights to test new approaches, reduce acquisition costs, and uncover new opportunities for audience growth and engagement.

Marketing & Events Leader at Smitty's Family Restaurant

January 1, 2025 - July 22, 2025

Developed and executed multi-channel marketing strategies to enhance brand positioning and increase sales. Oversaw event planning and execution, managing over 120 in-person and virtual events annually to strengthen brand awareness and customer relationships. Managed content strategy across digital platforms, including social media, website, and email marketing, ensuring consistent brand messaging. Optimized marketing budget to maximize ROI and campaign effectiveness. Created and executed organic and paid digital marketing campaigns across Instagram, Facebook, LinkedIn, and YouTube, increasing brand visibility and audience engagement. Achieved a 52% increase in social media followers and a 10% boost in email open rates. Led corporate social responsibility programs connecting with charities and non-profit initiatives.

Marketing Manager at Nissan Motors Corporation

January 1, 2022 - July 22, 2025

Developed Nissan's brand marketing and field strategy, achieving #3 ranking in brand awareness growth. Supervised advertising agencies, media, public relations, and event partners. Managed marketing materials and events including product brochures, POP materials, newspapers, OOH, and flyers. Led B2B strategies for corporate clients and second-line categories, resulting in a measurable increase in pipeline growth. Managed a $5M annual marketing budget, ensuring campaign ROI exceeded expectations by 20%. Led digital campaigns that surpassed monthly lead generation targets by 15%. Directed social media and digital marketing strategies to increase brand exposure and audience engagement. Regularly updated website content to enhance SEO and brand consistency. Planned and executed digital advertising campaigns across Google Ads and Facebook Ads.

Marketing & Communications Manager at General Motors Perú

January 1, 2018 - July 22, 2025

Created and implemented marketing business plans for Chevrolet and Isuzu. Managed marketing budgets, public relations, and media agencies. Improved landing pages and marketing descriptions using writing skills and SEO tools. Led retail marketing campaigns to maximize conversions and customer acquisition. Coordinated large B2B events for fleet business unit, enhancing relationships with key stakeholders and driving business growth. Developed post-event action plans to generate pipeline opportunities from detailed analyses. Managed external vendors for design, printing, advertising, public relations, and promotional activities. Directed digital marketing initiatives including SEO, SEM, email marketing, and social media advertising.