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I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration.

About

I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value.

Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.

  • 20 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • UrduAdvanced
  • ArabicIntermediate

Industry experience

  • Media & Entertainment
  • Retail
  • Real Estate & Construction
  • Telecommunications
  • Travel & Hospitality
  • Financial Services
  • Professional Services
  • Software & Internet
  • Non-Profit Organization

Work experience· 6 roles

Professional Forex & Cryptocurrency Trader · Self-EmployedJun 2025 – Present · 1 yr 6 mos

Operating a professional personal trading account across Forex (major and minor currency pairs) and cryptocurrency markets. Applying technical analysis (chart patterns, indicators, price action) and fundamental analysis to identify high-probability trade setups. Managing investment risk through disciplined position sizing, stop-loss strategies, and diversification across asset classes. Monitoring global macroeconomic conditions, central bank policy, and crypto market sentiment to inform trading decisions. Maintaining a personal trading journal to evaluate performance and refine strategies.

Founder & E-Commerce Business Owner · Amazon MarketplaceJan 2020 – Present · 6 yrs 11 mos

Independently established and manage a fully operational Amazon seller business, overseeing product strategy, listings, pricing, and inventory management. Develop and execute digital marketing strategies to drive product visibility, customer acquisition, and revenue growth. Lead all aspects of operations including customer service, order fulfilment, supplier coordination, and performance analytics. Adapt business strategies in response to market trends, competitor analysis, and platform algorithm changes. Demonstrate entrepreneurial resilience and accountability — managing all business functions independently as a sole operator.

Amazon Seller & E-commerce Specialist · Amazon MarketplaceJan 2020 – Present · 6 yrs 11 mos

Successfully managing an Amazon seller account since 2020, handling product listings, pricing, and inventory. Developed and implemented marketing strategies to optimize product visibility and sales. Utilizing Amazon as both a sales and social media platform to promote products and engage customers. Selling as a verified merchant and ensuring timely customer service and order fulfillment. Tracking performance metrics and adapting strategies to stay competitive in the marketplace.

Administrative Assistant · Boundless TechnologiesJan 2010 – Oct 2025 · 15 yrs 10 mos
Administrative Assistant · Boundless TechnologiesJan 2007 – Jan 2010 · 3 yrs 1 mo
Personal Relations Officer · CitibankJan 2006 – Oct 2025 · 19 yrs 10 mos

Education· 7

M.A. in Economics · University of Karachi, Pakistan2030 – 2011
B.Com. in Commerce · University of Karachi, Pakistan2030 – 2007
B.B.A. in Business Administration · University of Karachi, Pakistan2030 – 2005
Master of Arts (M.A.) in Economics — Part 1 · University of Karachi, Pakistan2030 – 2012

Certifications and awards

Investment Risk Management2026
Machine Learning Beginner Batch (Google)2025 – 2026
Introduction to Data Analysis Using Microsoft Excel2025 – 2026
CS50 Cybersecurity: Introduction to Cybersecurity2023 – 2026

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