Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value. Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.…I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value. Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.

Syaida Beenish Zia

App Store Optimization Specialist, eCommerce Developer, Social Media Manager, +5





I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value. Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.…I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value. Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.

Available to hire

I am Syaida Beenish Zia, an entrepreneurial leader with over 15 years of experience spanning e-commerce, financial trading, banking, technology, and administration. I independently built and have run an Amazon-based business since 2020, while also trading forex and cryptocurrency professionally. I manage strategy, operations, marketing, and customer relations, always focused on driving growth and delivering value.

Beyond my business, I lead and volunteer within the Dubai Pakistani community, coordinating food distribution and family assistance programs. I stay committed to lifelong learning, earning certifications in Investment Risk Management, Machine Learning, and Data Analysis, and I am passionate about empowering women in business and sharing knowledge to foster peer learning and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Urdu

Advanced

Arabic

Intermediate

Work Experience

Professional Forex & Cryptocurrency Trader at Self-Employed

June 1, 2025 - Present

Operating a professional personal trading account across Forex (major and minor currency pairs) and cryptocurrency markets. Applying technical analysis (chart patterns, indicators, price action) and fundamental analysis to identify high-probability trade setups. Managing investment risk through disciplined position sizing, stop-loss strategies, and diversification across asset classes. Monitoring global macroeconomic conditions, central bank policy, and crypto market sentiment to inform trading decisions. Maintaining a personal trading journal to evaluate performance and refine strategies.

Founder & E-Commerce Business Owner at Amazon Marketplace

January 1, 2020 - Present

Independently established and manage a fully operational Amazon seller business, overseeing product strategy, listings, pricing, and inventory management. Develop and execute digital marketing strategies to drive product visibility, customer acquisition, and revenue growth. Lead all aspects of operations including customer service, order fulfilment, supplier coordination, and performance analytics. Adapt business strategies in response to market trends, competitor analysis, and platform algorithm changes. Demonstrate entrepreneurial resilience and accountability — managing all business functions independently as a sole operator.

Amazon Seller & E-commerce Specialist at Amazon Marketplace

January 1, 2020 - Present

Successfully managing an Amazon seller account since 2020, handling product listings, pricing, and inventory. Developed and implemented marketing strategies to optimize product visibility and sales. Utilizing Amazon as both a sales and social media platform to promote products and engage customers. Selling as a verified merchant and ensuring timely customer service and order fulfillment. Tracking performance metrics and adapting strategies to stay competitive in the marketplace.

Administrative Assistant at Boundless Technologies

January 1, 2010 - October 25, 2025

Managed customer interactions and provided technical support. Maintained project records and streamlined administrative processes. Worked effectively under pressure to meet company objectives.

Administrative Assistant at Boundless Technologies

January 1, 2007 - January 1, 2010

Managed customer interactions and provided technical support, ensuring high standards of client satisfaction. Maintained project records, streamlined administrative processes, and supported cross-functional team operations. Supervised day-to-day workflow coordination and contributed to process improvement initiatives.

Personal Relations Officer at Citibank

January 1, 2006 - October 25, 2025

Handled financial reporting and maintained branch records. Ensured timely vendor payments and assisted in HR management.

Education

M.A. in Economics at University of Karachi, Pakistan

January 11, 2030 - January 1, 2011

B.Com. in Commerce at University of Karachi, Pakistan

January 11, 2030 - January 1, 2007

B.B.A. in Business Administration at University of Karachi, Pakistan

January 11, 2030 - January 1, 2005

Master of Arts (M.A.) in Economics — Part 1 at University of Karachi, Pakistan

January 11, 2030 - April 5, 2012

Bachelor of Commerce (B.Com.) at University of Karachi, Pakistan

January 11, 2030 - July 7, 2008

Intermediate — Pre-Engineering at Bahria Foundation College, Karachi, Pakistan

January 11, 2030 - October 1, 2002

Matriculation (Secondary School Certificate) at Modern Public School, Karachi, Pakistan

January 11, 2030 - August 1, 2001

Qualifications

Investment Risk Management

January 1, 2026 - July 3, 2026

Machine Learning Beginner Batch (Google)

January 1, 2025 - July 3, 2026

Introduction to Data Analysis Using Microsoft Excel

January 1, 2025 - July 3, 2026

CS50 Cybersecurity: Introduction to Cybersecurity

January 1, 2023 - July 3, 2026

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction, Telecommunications, Travel & Hospitality, Financial Services, Professional Services, Software & Internet, Non-Profit Organization