Available to hire
Hi, I’m Cristian Betancourt, a Senior UX/UI and Product Designer with 9+ years building data-driven digital products across fintech, SaaS, AI-powered EdTech, and delivery platforms. I blend user research, analytics, and prototyping to ship features that matter.
I thrive in cross-functional teams across LATAM and North America, translating insights into friendly, accessible experiences that boost engagement, adoption, and satisfaction, with outcomes like +40% engagement, +25% feature adoption, +18% course completion, +12 NPS points, and 20% faster task completion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Freelance UX/UI Designer / User Experience Consultant
August 1, 2020 - PresentAs an independent UX/UI consultant, I work with organizations across education, construction, and social services. Key responsibilities include conducting end-to-end UX research using interviews, surveys, and usability testing to guide product decisions; designing mobile and web interfaces using Figma and Adobe CC, ensuring accessibility and responsive behavior; building interactive prototypes in Protopie for client presentations and user testing; collaborating with multidisciplinary teams including developers, project managers, and marketing; and translating insights into scalable design systems and user flows aligned with strategic goals.
Product Designer at Platzi
July 31, 2023 - July 22, 2025Led UX/UI initiatives for high-impact learning experiences. Conducted quantitative and qualitative research to map user journeys and inform feature development. Designed mobile-first interfaces for student dashboards, course experiences, and onboarding flows. Created and maintained component libraries and design systems in Figma. Led usability testing and A/B experiments to validate UI improvements. Partnered with developers, product owners, data scientists, and AI engineers to ensure alignment between user needs and business goals.
UX Research Instructor at Coderhouse
August 31, 2022 - July 22, 2025Taught UX research methodologies, including heuristic evaluations, user interviews, and personas. Mentored students on real-world UX case studies involving web and app research projects. Developed course content, workshops, and hands-on assignments focused on collaborative UX work. Encouraged teamwork and interdisciplinary approaches through group research and design exercises.
UX Researcher at PedidosYa
July 31, 2022 - July 22, 2025Led user research across mobile and desktop platforms, using diary studies, interviews, and surveys. Synthesized findings into user journey maps, personas, and opportunity areas. Worked closely with product designers, developers, and analysts to define and test new features. Provided actionable insights that impacted the design of core flows, including ordering, delivery tracking, and payment. Participated in design critiques and planning sprints to ensure alignment and efficiency across teams.
Design Thinking Speaker at University of Buenos Aires
January 31, 2022 - July 22, 2025Delivered workshops introducing Design Thinking and Human-Centered Design. Taught methods for cross-functional collaboration, rapid prototyping, and iterative testing. Empowered students and professionals to solve real-world problems using user-first design practices.
Sr UX Designer / Product Designer at YOI
July 31, 2021 - July 22, 2025Led the UX design of e-learning apps with emphasis on mobile-first, responsive layouts. Conducted research with educators and learners to tailor flows to cognitive load and emotional needs. Designed and tested interactive prototypes with real users in multiple countries. Collaborated with content creators, psychologists, and developers to build effective solutions.
Solution Designer / Product Designer (Project: Galicia Bank) at Flux IT
June 30, 2021 - July 22, 2025Carried out UX research on internal tools used by corporate banking clients. Designed enterprise web applications with a focus on performance, accessibility, and user trust. Created wireframes, interaction flows, and high-fidelity screens to support complex processes. Partnered with security, compliance, development, and business teams to align outcomes.
UX Designer / Project Manager at Competir Edtech
September 30, 2020 - July 22, 2025Designed multi-platform educational applications used across Latin America and the U.S. Conducted field research to adapt designs to specific cultural and educational contexts. Built student flows, assessment modules, and admin dashboards with a UX-first approach. Led interdisciplinary teams including curriculum designers, developers, and stakeholders. Ran continuous usability testing cycles and translated feedback into iterative improvements.
Usability and Content Specialist at Neositios / Wobiz
December 31, 2014 - July 22, 2025Performed usability audits and UX evaluations for SME websites in Argentina, Chile, and Mexico. Improved content strategy and information architecture for small business clients. Collaborated with designers and developers to improve conversion and engagement.
Freelance UX/UI Designer User Experience Consultant at Self-Employed
August 1, 2020 - PresentAs an independent UX/UI consultant, I work with organizations across education, construction, and social services. I conduct end-to-end UX research using interviews, surveys, and usability testing to guide product decisions. Design mobile and web interfaces using Figma and Adobe CC, ensuring accessibility and responsive behavior. Build interactive prototypes in Protopie for client presentations and user testing. Collaborate with multidisciplinary teams including developers, project managers, and marketing. Translate insights into scalable design systems and user flows aligned with strategic goals.
Product Designer at Platzi
July 31, 2023 - July 22, 2025Led UX/UI initiatives for high-impact learning experiences. Conducted quantitative and qualitative research to map user journeys and inform feature development. Designed mobile-first interfaces for student dashboards, course experiences, and onboarding flows. Created and maintained component libraries and design systems in Figma. Led usability testing and A/B experiments to validate UI improvements. Partnered with developers, product owners, data scientists, and AI engineers to ensure alignment between user needs and business goals.
UX Research Instructor at Coderhouse
August 31, 2022 - July 22, 2025Taught UX research methodologies, including heuristic evaluations, user interviews, and personas. Mentored students on real-world UX case studies involving web and app research projects. Developed course content, workshops, and hands-on assignments focused on collaborative UX work. Encouraged teamwork and interdisciplinary approaches through group research and design exercises.
UX Researcher at PedidosYa
July 31, 2022 - July 22, 2025Led user research across mobile and desktop platforms, using diary studies, interviews, and surveys. Synthesized findings into user journey maps, personas, and opportunity areas. Worked closely with product designers, developers, and analysts to define and test new features. Provided actionable insights that impacted the design of core flows, including ordering, delivery tracking, and payment. Participated in design critiques and planning sprints to ensure alignment and efficiency across teams.
Design Thinking Speaker at University of Buenos Aires
January 31, 2022 - July 22, 2025Delivered workshops introducing Design Thinking and Human-Centered Design. Taught methods for cross-functional collaboration, rapid prototyping, and iterative testing. Empowered students and professionals to solve real-world problems using user-first design practices.
Sr UX Designer / Product Designer at YOI
July 31, 2021 - July 22, 2025Led the UX design of e-learning apps with emphasis on mobile-first, responsive layouts. Conducted research with educators and learners to tailor flows to cognitive load and emotional needs. Designed and tested interactive prototypes with real users in multiple countries. Collaborated with content creators, psychologists, and developers to build effective solution.
Solution Designer / Product Designer at Flux IT (Project: Galicia Bank)
June 30, 2021 - July 22, 2025Carried out UX research on internal tools used by corporate banking clients. Designed enterprise web applications with a focus on performance, accessibility, and user trust. Created wireframes, interaction flows, and high-fidelity screens to support complex processes. Partnered with security, compliance, development, and business teams to align outcomes.
UX Designer / Project Manager at Competir Edtech
September 30, 2020 - July 22, 2025Designed multi-platform educational applications used across Latin America and the U.S. Conducted field research to adapt designs to specific cultural and educational contexts. Built student flows, assessment modules, and admin dashboards with a UX-first approach. Led interdisciplinary teams including curriculum designers, developers, and stakeholders. Ran continuous usability testing cycles and translated feedback into iterative improvements.
Usability and Content Specialist at Neositios / Wobiz
December 31, 2014 - July 22, 2025Performed usability audits and UX evaluations for SME websites in Argentina, Chile, and Mexico. Improved content strategy and information architecture for small business clients. Collaborated with designers and developers to improve conversion and engagement.
Senior UX / Product Designer at YOI
August 1, 2020 - September 1, 2025Led end-to-end UX strategy for a mobile learning product, increasing learner engagement by 40% through research-driven design and behavioral analytics. Reduced onboarding and lesson drop-off by redesigning key flows, localized product for the Mexico market, and designed and maintained scalable design systems in collaboration with Product, Engineering, and Pedagogy teams in Agile sprints.
UX/UI Consultant at Freelance
August 1, 2020 - PresentLed UX redesigns across education, construction, and social impact products, improving usability scores by 30% on average. Designed a construction management platform adopted by 75% of field teams, reducing reporting friction and manual work. Delivered high-fidelity prototypes and design systems with WCAG-aligned accessibility.
Product Designer at Platzi
July 1, 2022 - July 1, 2023Led UX/UI design for the mobile learning app (iOS/Android), improving navigation and session engagement. Increased course completion by 18% through analytics-driven iteration, user interviews, and A/B testing. Designed an AI-powered Study Path Recommendation System, boosting activation and retention. Drove 25% feature adoption and built a centralized Figma design system.
UX Researcher at PedidosYa
June 1, 2021 - July 1, 2022Improved ordering and tracking flows, contributing to a +12-point NPS increase. Conducted diary studies, interviews, and surveys to identify high-impact UX opportunities. Translated insights into data-backed improvements with product and design teams.
Product Designer at Flux IT (Galicia Bank Project)
September 1, 2020 - June 1, 2021Designed experiences for virtual wallets, credit card management, and secure payment flows. Reduced enterprise task completion time by 20% through workflow redesign and improved data visualization. Conducted stakeholder research to align UX decisions with security and business requirements.
UX Designer & Project Manager at Competir EdTech
January 1, 2015 - September 1, 2020Led UX design for government-backed EdTech platforms deployed across LATAM and U.S. school districts. Increased student satisfaction by 22% through accessibility improvements and culturally adapted UX solutions. Coordinated with ministries of education and cross-functional teams to deliver national-scale learning systems.
Education
Bachelor in Communication & Journalism at La Sabana University, Colombia
January 1, 2001 - December 31, 2009Multimedia Communication Specialist at Sergio Arboleda University, Colombia
January 1, 2013 - December 31, 2013Bachelor at La Sabana University, Colombia
January 1, 2001 - December 31, 2009Multimedia Communication Specialist at Sergio Arboleda University, Colombia
January 1, 2013 - December 31, 2013Advanced Digital Design and Development Diploma at North Island College
January 1, 2023 - January 1, 2025Qualifications
Advanced Digital Design and Development Diploma – Design Stream
September 1, 2023 - June 30, 2025Usability and Accessibility Expert
February 1, 2015 - November 30, 2015Usability and Accessibility Expert
February 1, 2015 - November 30, 2015Usability and Accessibility Expert Certification
January 11, 2030 - March 16, 2026Design Systems: Strategy, Creation, and Maintenance
January 11, 2030 - March 16, 2026UX Research: Global Trends
January 11, 2030 - March 16, 2026UX Content Design for E-Commerce and SaaS
January 11, 2030 - March 16, 2026AI for Product Designers & UX/UI Designers
January 11, 2030 - March 16, 2026Prompt Engineering for Designers
January 11, 2030 - March 16, 2026HTML & CSS Fundamentals
January 11, 2030 - March 16, 2026Information Security Fundamentals
January 11, 2030 - March 16, 2026Industry Experience
Education, Financial Services, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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