Available to hire
I am a results-driven Digital Marketer and Branding Specialist with over 4 years of experience in content strategy, social media management, video production, and public relations. I specialize in leading integrated digital campaigns that significantly increase brand awareness and engagement while maintaining cohesive brand identities across multiple platforms.
My expertise includes managing paid and organic marketing strategies with proficiency in Meta Ads, email automation, and cross-functional collaboration. I am passionate about driving measurable marketing outcomes through creative storytelling, data-driven campaigns, and engaging content creation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital & Branding Associate at Tress Lounge, Toronto
January 1, 2025 - PresentCreated and executed a digital content strategy across Instagram, Facebook, TikTok, and YouTube, boosting online engagement by 35%. Produced branded content end-to-end including scripting, filming, and editing videos, and designing creatives. Managed Meta Ads campaigns for franchise lead generation with a $5,000 weekly budget achieving 7.5% conversion. Executed email marketing funnels increasing open and click-through rates. Maintained branding consistency and contributed to campaign ideation including influencer partnerships and loyalty programs. Tracked performance and generated reports for strategy refinement.
Digital Marketing Coordinator (Part-Time) at Indian Desire, Toronto
January 31, 2025 - July 22, 2025Led digital marketing for dine-in, tiffin services, and seasonal drinks, increasing customer footfall and delivery orders via social media. Ran cost-effective lead generation campaigns resulting in 25% increase in inquiries. Designed marketing creatives and maintained brand consistency. Produced, scripted, and edited video content to increase engagement. Executed influencer partnerships and seasonal promotions to boost visibility and loyalty.
Marketing Assistant (Contract-Based) at The Story Isn’t Over, Remote
March 31, 2025 - July 22, 2025Developed and monitored digital marketing campaigns including SEO/SEM, email, and social media increasing lead generation via HubSpot CRM. Promoted events, increasing sign-ups by 20%. Created blog, web content and social media creatives aligned with brand voice. Managed website updates and campaign planning with cross-functional teams.
Digital Marketing Coordinator (Part-Time) at The Good Journey, Remote
May 31, 2025 - July 22, 2025Led social media strategy achieving a 10% follower increase in 2 months. Executed targeted email campaigns with a 30% open rate and managed paid ads on Meta platforms. Designed blog and social content maintaining brand consistency. Supported event promotions and updated website content aligning with outreach goals.
Marketing Intern at Ventmere, Toronto
June 30, 2023 - July 22, 2025Scheduled content, monitored engagement, contributing to a 40% follower increase. Created analytics reports and optimized digital marketing strategy. Assisted PR team with event logistics, brand decks, and outreach communications.
Marketing Assistant (Full-Time) at Ecom Express Ltd, Delhi
July 31, 2022 - July 22, 2025Managed social media for hiring campaigns leading to 25% engagement increase. Produced creatives and reports using Canva and Photoshop. Supported franchise-related branding and vendor coordination for India-wide logistics campaigns.
Digital & Branding Associate at Tress Lounge, Toronto
January 1, 2025 - PresentCreated and executed digital content strategies across Instagram, Facebook, TikTok, and YouTube, boosting online engagement by 35% in 3 months. Produced end-to-end branded content including scripts, filming, editing, and designing creatives. Managed Meta Ads campaigns with $5,000 weekly budget achieving 7.5% conversion rate. Executed email marketing funnels increasing open rates to 34% and CTR by 18%. Maintained branding consistency for franchise promotions and onboarding kits. Contributed to campaign ideation including influencer partnerships, loyalty programs, and seasonal promotions. Tracked performance and generated weekly reports to improve ROI.
Digital Marketing Coordinator (Part-Time) at Indian Desire, Toronto
January 1, 2025 - August 26, 2025Led digital marketing efforts to promote multiple services increasing customer footfall and delivery orders via social channels. Ran lead generation campaigns with budget-friendly tools resulting in a 25% increase in customer inquiries. Designed marketing creatives, menus, and catering flyers maintaining brand consistency. Produced and edited video content showcasing dishes and offers to enhance engagement. Executed influencer partnerships and seasonal promotions for increased visibility and customer loyalty.
Marketing Assistant (Contract-Based) at The Story Isn’t Over, Remote
March 31, 2025 - August 26, 2025Developed and monitored digital marketing campaigns including SEO/SEM, email, and social media, increasing leads via HubSpot CRM. Promoted events through targeted campaigns increasing sign-ups by 20%. Created blog posts, web content, and social media creatives aligning with brand voice and therapeutic messaging. Oversaw website updates, launches, and campaign planning with cross-functional teams.
Digital Marketing Coordinator (Part-Time) at The Good Journey, Remote
May 31, 2025 - August 26, 2025Led social media strategy resulting in a 10% follower increase in 2 months. Executed targeted email campaigns with 30% average open rate and managed paid ads across Meta platforms. Designed blog and social content with consistent branding, voice, and purpose. Supported event promotions and updated website content aligning with outreach goals.
Marketing Intern at Ventmere, Toronto
June 30, 2023 - August 26, 2025Scheduled content, monitored engagement contributing to a 40% increase in followers. Created weekly analytics reports and optimized strategy accordingly. Assisted PR team with event logistics, brand decks, and outreach communications.
Marketing Assistant (Full-Time) at Ecom Express Ltd, Delhi
July 31, 2022 - August 26, 2025Managed social media for hiring campaigns during festivals leading to a 25% engagement increase. Produced creatives and reports using Canva and Photoshop. Supported franchise-related branding and vendor coordination for India-wide logistics campaigns.
Digital & Branding Associate at Tress Lounge, Toronto
January 1, 2025 - PresentExecuted digital content strategy across Instagram, Facebook, TikTok, and YouTube, boosting engagement by 35% in 3 months. Produced branded content end-to-end including scriptwriting, filming, video editing, and design using tools like Canva and Clipchamp. Managed Meta Ads campaigns for franchise lead generation with a $5,000 weekly budget, achieving a 7.5% conversion rate. Increased email marketing open rates to 34% and CTR by 18% using HubSpot and GetResponse. Maintained branding consistency across franchise promotions and contributed to campaigns including influencer partnerships and loyalty programs.
Digital Marketing Coordinator (Part-Time) at Indian Desire, Toronto
January 31, 2025 - August 26, 2025Led digital marketing efforts to promote dine-in, tiffin services, and seasonal drinks, increasing customer footfall and delivery orders via social media. Ran lead generation campaigns resulting in a 25% increase in inquiries. Designed marketing creatives, menus, and catering flyers. Produced, scripted, and edited video content to enhance engagement. Executed influencer partnerships and seasonal promotions to drive visibility and loyalty.
Marketing Assistant (contract-based) at The Story Isn’t Over, Remote
March 31, 2025 - August 26, 2025Developed and monitored digital marketing campaigns (SEO/SEM, email, social) to increase lead generation via HubSpot CRM. Promoted events with targeted campaigns that increased sign-ups by 20%. Created blog posts, web content, and social media creatives. Oversaw website updates, launches, and campaign planning with cross-functional teams.
Digital Marketing Coordinator (Part-Time) at The Good Journey, Remote
May 31, 2025 - August 26, 2025Led social media strategy achieving a 10% follower increase in 2 months. Executed targeted email campaigns with a 30% average open rate. Managed paid ads across Meta platforms, designed blog and social content maintaining consistent brand voice, and supported event promotions and website content updates.
Marketing Intern at Ventmere, Toronto
June 30, 2023 - August 26, 2025Scheduled content, monitored engagement, contributing to a 40% increase in followers. Created weekly analytics reports and optimized strategies. Assisted PR team with event logistics, brand decks, and outreach communications.
Marketing Assistant (Full-Time) at Ecom Express Ltd, Delhi
July 31, 2022 - August 26, 2025Managed social media for hiring campaigns during festival seasons, increasing engagement by 25%. Produced creatives and reports using Canva and Photoshop. Supported franchise branding and vendor coordination across India-wide logistics campaigns.
Education
Post-Grad Certificate at York University, Toronto
September 1, 2023 - April 30, 2024Post-Grad Certificate at Seneca Polytechnic, Toronto
September 1, 2022 - April 30, 2023BA at Guru Gobind Singh Indraprastha University, New Delhi
July 1, 2018 - July 31, 2021Post-Graduate Certificate at York University, Toronto
September 1, 2023 - April 30, 2024Post-Graduate Certificate at Seneca Polytechnic, Toronto
September 1, 2022 - April 30, 2023Bachelor of Arts at Guru Gobind Singh Indraprastha University, New Delhi
July 1, 2018 - July 31, 2021Post-Graduate Certificate Digital & Content Marketing at York University, Toronto
September 1, 2023 - April 30, 2024Post-Graduate Certificate Public Relations & Internal Communications at Seneca Polytechnic, Toronto
September 1, 2022 - April 30, 2023BA Journalism & Mass Communication at Guru Gobind Singh Indraprastha University, New Delhi
July 1, 2018 - July 1, 2021Post-Graduate Certificate Digital & Content Marketing at York University, Toronto
September 1, 2023 - April 30, 2024Post-Graduate Certificate Public Relations & Internal Communications at Seneca Polytechnic, Toronto
September 1, 2022 - April 30, 2023BA Journalism & Mass Communication at Guru Gobind Singh Indraprastha University, New Delhi
July 1, 2018 - July 1, 2021Qualifications
HubSpot Marketing Certificate
March 1, 2025 - April 30, 2026Digital Advertising Certificate
March 1, 2025 - April 30, 2026Google Analytics Certificate
January 1, 2025 - February 28, 2026Adobe Illustrator (Certified User)
November 1, 2024 - December 31, 2025Fundamentals of Data-Driven Business
April 1, 2024 - May 31, 2025HubSpot Marketing Certificate
March 1, 2025 - April 30, 2026Digital Advertising Certificate
March 1, 2025 - April 30, 2026Google Analytics Certificate
January 1, 2025 - February 28, 2026Adobe Illustrator (Certified User)
November 1, 2024 - December 31, 2025Fundamentals of Data-Driven Business
April 1, 2024 - May 31, 2025HubSpot Marketing Certificate
March 1, 2025 - April 30, 2026Digital Advertising Certificate
March 1, 2025 - April 30, 2026Google Analytics Certificate
January 1, 2025 - February 28, 2026Adobe Illustrator (Certified User)
November 1, 2024 - December 31, 2025Fundamentals of Data-Driven Business
April 1, 2024 - May 31, 2025HubSpot Marketing Certificate
March 1, 2025 - April 30, 2026Digital Advertising Certificate
March 1, 2025 - April 30, 2026Google Analytics Certificate
January 1, 2025 - February 28, 2026Adobe Illustrator (Certified User)
November 1, 2024 - December 31, 2025Fundamentals of Data-Driven Business
April 1, 2024 - May 31, 2025Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Non-Profit Organization, Transportation & Logistics, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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