Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a passionate marketing professional from India, specializing in creativity and strategic thinking to deliver solution-oriented marketing campaigns. With over 6 years of experience in Integrated Marketing Services, I’ve successfully managed multi-dimensional digital campaigns for both national and international brands, focusing on optimizing brand performance through data-driven strategies. I excel in cross-platform strategy, consumer behavior analysis, and leading teams to execute engaging digital content that enhances brand visibility. Currently based in Lisbon, I’m enthusiastic about building communities around niche sectors like HealthTech and constantly adapting my strategies to market trends.…I am a passionate marketing professional from India, specializing in creativity and strategic thinking to deliver solution-oriented marketing campaigns. With over 6 years of experience in Integrated Marketing Services, I’ve successfully managed multi-dimensional digital campaigns for both national and international brands, focusing on optimizing brand performance through data-driven strategies. I excel in cross-platform strategy, consumer behavior analysis, and leading teams to execute engaging digital content that enhances brand visibility. Currently based in Lisbon, I’m enthusiastic about building communities around niche sectors like HealthTech and constantly adapting my strategies to market trends.

Kanika Paul

Marketing Strategist, Marketing Analyst, Digital Marketer, +3





I am a passionate marketing professional from India, specializing in creativity and strategic thinking to deliver solution-oriented marketing campaigns. With over 6 years of experience in Integrated Marketing Services, I’ve successfully managed multi-dimensional digital campaigns for both national and international brands, focusing on optimizing brand performance through data-driven strategies. I excel in cross-platform strategy, consumer behavior analysis, and leading teams to execute engaging digital content that enhances brand visibility. Currently based in Lisbon, I’m enthusiastic about building communities around niche sectors like HealthTech and constantly adapting my strategies to market trends.…I am a passionate marketing professional from India, specializing in creativity and strategic thinking to deliver solution-oriented marketing campaigns. With over 6 years of experience in Integrated Marketing Services, I’ve successfully managed multi-dimensional digital campaigns for both national and international brands, focusing on optimizing brand performance through data-driven strategies. I excel in cross-platform strategy, consumer behavior analysis, and leading teams to execute engaging digital content that enhances brand visibility. Currently based in Lisbon, I’m enthusiastic about building communities around niche sectors like HealthTech and constantly adapting my strategies to market trends.

Available to hire

I am a passionate marketing professional from India, specializing in creativity and strategic thinking to deliver solution-oriented marketing campaigns. With over 6 years of experience in Integrated Marketing Services, I’ve successfully managed multi-dimensional digital campaigns for both national and international brands, focusing on optimizing brand performance through data-driven strategies.

I excel in cross-platform strategy, consumer behavior analysis, and leading teams to execute engaging digital content that enhances brand visibility. Currently based in Lisbon, I’m enthusiastic about building communities around niche sectors like HealthTech and constantly adapting my strategies to market trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Account Manager at Dentsu India | Panasonic India

August 31, 2023 - July 22, 2025

Managed a team of designers, copywriter, performance marketer, and social media managers to execute Panasonic India's digital marketing campaigns. Delivered multiple paid digital campaigns resulting in a 30% sales increase. Led CSR Children’s Day campaign with NGOs achieving over 1.5 million website visits and 10 million impressions. Developed data-driven social media strategies that increased organic engagement by 15%. Coordinated stakeholders and ensured timely financials and documentation. Fostered strong client relationships built on trust and reliability.

Sr. Account Executive at HumourMe Delhi | Arctic Fox India

November 30, 2020 - July 22, 2025

Developed and executed four social media product launches, resulting in a 75% increase in page reach and 30% sales boost in the first month. Optimized e-commerce platform increasing conversion rates by 20%. Led celebrity management efforts for brand visibility and PR presence during new launches. Developed a 360-degree brand marketing strategy including programmatic social media and influencer collaborations aligned with brand values.

Sr. Account Executive at Grapes Digital Pvt. Ltd.

August 31, 2019 - July 22, 2025

Executed all-India digital product launch of Ultimate Ears Wonderboom with paid and organic campaigns achieving 205 million reach and 56% engagement rate. Generated 246 million views on branded content and drove product sales worth 320K across website, Amazon, and social media. Trained internal teams on Amazon Sponsored Ads, Amazon DSP, and Amazon Brand Sponsored Ads.

Account Executive at Gauge Advertising Pvt. Ltd.

August 31, 2018 - July 22, 2025

Conceptualized and curated content for Microsoft’s B2B and B2C websites and microsites. Delivered over 200 end-to-end email marketing campaigns focusing on DevOps and Cloud Computing. Led design and development of Microsoft India's first Accessibility Website following global guidelines. Implemented social media strategies for Hublot India increasing Indian audience engagement by 15% and hosted live interviews with Indian Brand Ambassador Rohit Sharma.

Account Manager at Dentsu India | Panasonic India

August 31, 2023 - July 22, 2025

Managed a team of designers, copywriter, performance marketing, and social media managers to execute Panasonic India's digital mandate and marketing campaigns. Delivered 3 major paid digital campaigns across Meta Ads, Google Analytics, and InMobile ads, driving a 30% increase in product sales. Led CSR campaign #PlayForABetterWorld, achieving 1.5M+ website visits and over 10M impressions. Developed data-driven social media strategies increasing organic engagement by 15%.

Sr. Account Executive at HumourMe Delhi | Arctic Fox India

November 30, 2020 - July 22, 2025

Developed and executed 4 social media product launches resulting in 75% increase in page reach and 30% sales growth in first month. Increased website visits by optimizing e-commerce platform leading to 20% growth in conversions. Led celebrity management for brand visibility and PR presence during product launches.

Sr. Account Executive at Grapes Digital Pvt. Ltd.

August 31, 2019 - July 22, 2025

Executed all-India digital product launch for Ultimate Ears Wonderboom through paid and organic campaigns, achieving a 205 million reach and 56% engagement rate across platforms. Generated 246 million views on branded content and drove product sales of 320K on various platforms. Introduced and trained internal teams on Amazon Advertising tools.

Account Executive at Gauge Advertising Pvt. Ltd.

August 31, 2018 - July 22, 2025

Conceptualized and curated content for B2B and B2C websites and microsites including HTML execution. Delivered over 200 end-to-end email marketing campaigns focused on DevOps and Cloud Computing. Led the design and development of Microsoft's first accessibility website in India following global guidelines.