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Hi, I'm Suraj Upadhyay, a results-oriented professional with expertise in strategic planning, team leadership, and digital commerce. I've spent years managing cross-functional teams and enhancing operational processes to help businesses achieve their objectives, especially in E-commerce and digital environments. I'm passionate about delivering impactful solutions that drive growth, improve customer retention, and optimize online sales. Outside of work, I enjoy playing and following different sports which keeps me active and energized.…Hi, I'm Suraj Upadhyay, a results-oriented professional with expertise in strategic planning, team leadership, and digital commerce. I've spent years managing cross-functional teams and enhancing operational processes to help businesses achieve their objectives, especially in E-commerce and digital environments. I'm passionate about delivering impactful solutions that drive growth, improve customer retention, and optimize online sales. Outside of work, I enjoy playing and following different sports which keeps me active and energized.

Suraj Upadhyay

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Hi, I'm Suraj Upadhyay, a results-oriented professional with expertise in strategic planning, team leadership, and digital commerce. I've spent years managing cross-functional teams and enhancing operational processes to help businesses achieve their objectives, especially in E-commerce and digital environments. I'm passionate about delivering impactful solutions that drive growth, improve customer retention, and optimize online sales. Outside of work, I enjoy playing and following different sports which keeps me active and energized.…Hi, I'm Suraj Upadhyay, a results-oriented professional with expertise in strategic planning, team leadership, and digital commerce. I've spent years managing cross-functional teams and enhancing operational processes to help businesses achieve their objectives, especially in E-commerce and digital environments. I'm passionate about delivering impactful solutions that drive growth, improve customer retention, and optimize online sales. Outside of work, I enjoy playing and following different sports which keeps me active and energized.

Available to hire

Hi, I’m Suraj Upadhyay, a results-oriented professional with expertise in strategic planning, team leadership, and digital commerce. I’ve spent years managing cross-functional teams and enhancing operational processes to help businesses achieve their objectives, especially in E-commerce and digital environments.

I’m passionate about delivering impactful solutions that drive growth, improve customer retention, and optimize online sales. Outside of work, I enjoy playing and following different sports which keeps me active and energized.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Hindi

Fluent

Work Experience

Divisional Manager, Digital & E-commerce at Dish TV India Ltd

March 1, 2025 - July 22, 2025

Directed E-commerce and Digital Vertical initiatives for Dish TV increasing customer retention by 15% year on year. Supervised a team managing e-commerce marketplace activities across Amazon and Flipkart with an annual growth of 30%. Collaborated with Amazon and Flipkart on advertising and marketing campaigns to push yearly sales growth by 25%. Executed website enhancements to boost online traffic achieving 100% annual growth. Managed product launches on Amazon generating double sales month on month for clients. Evaluated performance metrics for continual improvement of e-commerce strategies using Amazon Pi and AMS Insights. Coordinated Joint Business Plans with Amazon and Flipkart to deliver an overall Annual Operating Plan of INR 30 crore.

E-Commerce consultant at Sociapa

August 1, 2022 - July 22, 2025

Coordinated product launches on Amazon generating double sales month on month for two clients. Evaluated performance metrics for continual improvement of e-commerce strategies using Amazon Pi. Drove sales growth through targeted online marketing campaigns using AMS Insights. Conducted market research to inform e-commerce strategy development leveraging tools like Google Trends and Amazon Brand Analytics.

Senior Manager, E-commerce at Luxor Writing Instruments

May 1, 2021 - July 22, 2025

Worked on Joint Business Plans with Amazon and Flipkart to deliver an overall Annual Operating Plan of INR 30 crore. Developed robust e-commerce SOPs to increase online sales by 30% year on year. Overhauled brand website design using Magento 2.0 to enhance user experience. Optimized online sales by reviewing category growth opportunities and stock strategies using Junglescout and Helium 10.

Deputy Manager, Digital & E-commerce at Havells India Ltd

October 1, 2019 - July 22, 2025

Managed Brand Lloyd's digital footprint in the Large Appliances category by establishing annual Joint Business Plans with Amazon and Flipkart to achieve an annual revenue of INR 20 crore. Achieved 100% growth by optimizing processes to enhance brand visibility and drive traffic to the brand website. Worked with other e-commerce platforms such as Tatacliq and Paytm to expand brand reach digitally. Managed daily operations, optimizing team productivity and efficiency through SOPs. Oversaw annual business volumes of ₹15-20 crore across domestic and international marketplaces including Amazon (US, UK, Australia, EU, India), eBay, Flipkart, Myntra, Jabong, and Paytm.

Head, Alliances Digital & E-commerce at Utsav Fashion

December 1, 2016 - July 22, 2025

Boosted website traffic by forming effective alliances across digital and physical platforms. Ensured brand integration aligned with project timelines utilizing project management tools like JIRA. Coordinated and optimized digital marketing Google campaigns for multiple geo-locations including UK, Australia, and Canada to increase conversion rates and average order value.

Astt Manager, Digital & E-commerce at Flipkart

May 1, 2013 - July 22, 2025

Supervised yearly business transactions amounting to ₹10–12 crore for the Academic Books category. Developed strategic alliances with prominent academic publishers and distributors across India to increase category sales. Leveraged digital marketing strategies including SEM, email marketing, search, and web shop campaigns for category promotion. Utilized advanced data analysis tools like Google Analytics, QlikView, and Omniture reports.

Sr Sales Officer, Channel Sales & BTL at Berger Paints

July 1, 2009 - August 31, 2011

Oversaw annual sales volume of ₹1-2 crore in the designated territory. Strengthened relationships with key paint dealers in East Delhi to increase sales. Implemented BTL marketing tools to drive promotional activities and expand market presence. Maintained excellent client relationships by providing exceptional customer service and proactively resolving issues.