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Hi, I'm Laura White, a Communications Manager and Freelance Consultant with over five years of experience in crafting social media strategies, developing brand identities, and creating engaging digital content. I thrive on driving audience growth and enhancing brand visibility through creative storytelling and data-informed content strategies. I have a passion for helping diverse clients—from businesses to personal brands and events— establish compelling digital presences. Whether I'm managing multi-platform campaigns or producing high-quality photography and short-form video content, I bring enthusiasm and expertise to every project.…Hi, I'm Laura White, a Communications Manager and Freelance Consultant with over five years of experience in crafting social media strategies, developing brand identities, and creating engaging digital content. I thrive on driving audience growth and enhancing brand visibility through creative storytelling and data-informed content strategies. I have a passion for helping diverse clients—from businesses to personal brands and events— establish compelling digital presences. Whether I'm managing multi-platform campaigns or producing high-quality photography and short-form video content, I bring enthusiasm and expertise to every project.

LAURA WHITE

Social Media Manager, Content Creator, Brand Strategist, +1

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Hi, I'm Laura White, a Communications Manager and Freelance Consultant with over five years of experience in crafting social media strategies, developing brand identities, and creating engaging digital content. I thrive on driving audience growth and enhancing brand visibility through creative storytelling and data-informed content strategies. I have a passion for helping diverse clients—from businesses to personal brands and events— establish compelling digital presences. Whether I'm managing multi-platform campaigns or producing high-quality photography and short-form video content, I bring enthusiasm and expertise to every project.…Hi, I'm Laura White, a Communications Manager and Freelance Consultant with over five years of experience in crafting social media strategies, developing brand identities, and creating engaging digital content. I thrive on driving audience growth and enhancing brand visibility through creative storytelling and data-informed content strategies. I have a passion for helping diverse clients—from businesses to personal brands and events— establish compelling digital presences. Whether I'm managing multi-platform campaigns or producing high-quality photography and short-form video content, I bring enthusiasm and expertise to every project.

Available to hire

Hi, I’m Laura White, a Communications Manager and Freelance Consultant with over five years of experience in crafting social media strategies, developing brand identities, and creating engaging digital content. I thrive on driving audience growth and enhancing brand visibility through creative storytelling and data-informed content strategies.

I have a passion for helping diverse clients—from businesses to personal brands and events— establish compelling digital presences. Whether I’m managing multi-platform campaigns or producing high-quality photography and short-form video content, I bring enthusiasm and expertise to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Communications Manager at Formosa Interactive

January 1, 2022 - Present

Spearheaded comprehensive multi-platform social media strategy and campaign development (LinkedIn, Bluesky, Twitter), significantly enhancing brand visibility and audience growth. Managed dynamic content calendars and timelines (Jira, Asana, SharePoint), coordinating cross-company social media efforts for consistent messaging and on-schedule delivery. Utilized cross-platform analytics to continually optimize content strategy and drive improved engagement rates.

Event Coordinator at Good Sense & Company

December 31, 2021 - July 22, 2025

Executed logistics for 1,000+ attendee events at iconic NYC cultural institutions and entertainment venues. Developed and presented strategic client-facing planning materials, aligning all event components with brand objectives. Managed vendor relationships and guest experience protocols for seamless event execution. Notable clients include Advertising Week, YouTube, The Apollo, The Met, Carnegie Hall, NY Pops Up.

Event Production Assistant at Viacom CBS

December 31, 2020 - July 22, 2025

Managed guest relations and complex on-site logistics for high-profile entertainment events, including Comedy Central Roasts and show premiere parties. Collaborated cross-functionally with production teams, proactively addressing challenges to ensure seamless execution and exceptional guest experience standards. Notable clients include Comedy Central and Paramount.

Consultant | Branding, Social Media & Content Creation at Freelance

January 1, 2020 - Present

Delivered comprehensive branding, cross-platform social media management, and digital content creation for diverse businesses, personal brands, events, and weddings. Designed and established comprehensive brand identities, including logo development, visual strategies, and cohesive digital presence. Managed and executed strategic social media content calendars, leveraging trending content and algorithmic insights for optimized reach. Produced high-quality branded photography and short-form video content for platforms like TikTok and Instagram Reels, driving engaging storytelling and promotion. Cultivated strong client relationships and managed project deliverables for diverse content needs.