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Hi, I'm Simona Balabanova, a dynamic digital marketer with over six years of experience driving growth and engagement for global tech brands and startups. I have a passion for innovation and user-centered growth, and I love bridging culture with strategy to create meaningful brand experiences. I specialize in scaling user acquisition and leading impactful marketing campaigns across platforms like Meta, TikTok, Google, and Apple Search Ads. I thrive in cross-functional teams and enjoy collaborating closely with creative, product, and data teams to optimize performance and deliver results. Whether it's building early-stage social strategies for startups or spearheading employer branding initiatives, I am committed to helping brands grow and connect authentically with their audiences.…Hi, I'm Simona Balabanova, a dynamic digital marketer with over six years of experience driving growth and engagement for global tech brands and startups. I have a passion for innovation and user-centered growth, and I love bridging culture with strategy to create meaningful brand experiences. I specialize in scaling user acquisition and leading impactful marketing campaigns across platforms like Meta, TikTok, Google, and Apple Search Ads. I thrive in cross-functional teams and enjoy collaborating closely with creative, product, and data teams to optimize performance and deliver results. Whether it's building early-stage social strategies for startups or spearheading employer branding initiatives, I am committed to helping brands grow and connect authentically with their audiences.

Simona Balabanova

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Simona Balabanova, a dynamic digital marketer with over six years of experience driving growth and engagement for global tech brands and startups. I have a passion for innovation and user-centered growth, and I love bridging culture with strategy to create meaningful brand experiences. I specialize in scaling user acquisition and leading impactful marketing campaigns across platforms like Meta, TikTok, Google, and Apple Search Ads. I thrive in cross-functional teams and enjoy collaborating closely with creative, product, and data teams to optimize performance and deliver results. Whether it's building early-stage social strategies for startups or spearheading employer branding initiatives, I am committed to helping brands grow and connect authentically with their audiences.…Hi, I'm Simona Balabanova, a dynamic digital marketer with over six years of experience driving growth and engagement for global tech brands and startups. I have a passion for innovation and user-centered growth, and I love bridging culture with strategy to create meaningful brand experiences. I specialize in scaling user acquisition and leading impactful marketing campaigns across platforms like Meta, TikTok, Google, and Apple Search Ads. I thrive in cross-functional teams and enjoy collaborating closely with creative, product, and data teams to optimize performance and deliver results. Whether it's building early-stage social strategies for startups or spearheading employer branding initiatives, I am committed to helping brands grow and connect authentically with their audiences.

Available to hire

Hi, I’m Simona Balabanova, a dynamic digital marketer with over six years of experience driving growth and engagement for global tech brands and startups. I have a passion for innovation and user-centered growth, and I love bridging culture with strategy to create meaningful brand experiences. I specialize in scaling user acquisition and leading impactful marketing campaigns across platforms like Meta, TikTok, Google, and Apple Search Ads.

I thrive in cross-functional teams and enjoy collaborating closely with creative, product, and data teams to optimize performance and deliver results. Whether it’s building early-stage social strategies for startups or spearheading employer branding initiatives, I am committed to helping brands grow and connect authentically with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Growth Marketing Manager at Twigeo

March 1, 2025 - Present

Manage growth campaigns for international brands including Duolingo, Gamma, and Utoppia across Meta, Google, TikTok, and Apple Search Ads. Collaborate with creative, product, and data teams to design and execute paid and organic acquisition strategies. Drive full-funnel performance improvements by analyzing KPIs, optimizing creatives, and A/B testing messaging. Led early-stage social and ASA strategy for Utoppia, a financial startup, to support user onboarding and brand identity. Maintain weekly communication with stakeholders to align goals, share performance insights, and adapt strategies in real time.

Digital Marketing Strategist at Individ

February 28, 2025 - July 22, 2025

Improved internal workflow and team coordination to speed up campaign execution. Worked closely with clients’ executives, marketing, and PR teams to align on brand direction. Planned and managed the digital presence — organic and paid — for clients in finance, e-commerce, and nonprofit sectors, including foundations for raising donations/funds. Ran brainstorming sessions for content and campaign direction. Oversaw team’s work and ensured campaigns launched on time. Participated in client onboarding and pitched strategies during sales meetings.

Meta Media Buyer at PUSH Group UK

May 31, 2024 - July 22, 2025

Handled with precision some client accounts as part of strategic partnership for The Ads Box Bulgaria. Efficiently managed ads and monitored KPIs. Analyzed conversion points, optimized the sales funnel, and identified gaps and opportunities.

Social Media Marketing Expert at The Ads Box

May 31, 2024 - July 22, 2025

Planned and executed paid advertising campaigns across Meta, LinkedIn, and TikTok. Created and implemented organic growth strategies on Instagram, Facebook, and LinkedIn. Maintained close working relationships with clients’ executive, marketing, and PR teams. Contributed to sales and onboarding by presenting campaign ideas and strategic direction. Led a team initiative to develop and launch a User-Generated Content (UGC) offering for clients.

Corporate Brand Manager at NHS Markets

October 31, 2022 - July 22, 2025

Contributed to the early growth of a financial startup offering investment and financial services. Developed and implemented brand strategies and campaigns across digital platforms. Spearheaded employer branding initiatives to attract and retain talent. Built strategic partnerships and supported cross-departmental communication.

SEO Specialist at ENG Finance

December 31, 2017 - July 22, 2025

Link-building by maintaining close connections with online magazines, blogs, and website admins. Created SEO-optimized content. Conducted keyword research and utilized various SEO tools.