Hi, I'm Devanshi Shah, an innovative and data-driven marketing professional with over two years of experience in brand marketing, content creation, and cross-functional collaboration. I have a passion for developing and executing high-impact marketing strategies that optimize brand visibility and drive meaningful audience engagement. I thrive in fast-paced environments and enjoy using my skills in multimedia content creation, performance marketing, and marketing analytics to deliver measurable business impact. Whether it's leading webinars, boosting sales through targeted campaigns, or enhancing user experience, I am committed to making a difference and growing as a marketing professional.

DEVANSHI SHAH

Hi, I'm Devanshi Shah, an innovative and data-driven marketing professional with over two years of experience in brand marketing, content creation, and cross-functional collaboration. I have a passion for developing and executing high-impact marketing strategies that optimize brand visibility and drive meaningful audience engagement. I thrive in fast-paced environments and enjoy using my skills in multimedia content creation, performance marketing, and marketing analytics to deliver measurable business impact. Whether it's leading webinars, boosting sales through targeted campaigns, or enhancing user experience, I am committed to making a difference and growing as a marketing professional.

Available to hire

Hi, I’m Devanshi Shah, an innovative and data-driven marketing professional with over two years of experience in brand marketing, content creation, and cross-functional collaboration. I have a passion for developing and executing high-impact marketing strategies that optimize brand visibility and drive meaningful audience engagement.

I thrive in fast-paced environments and enjoy using my skills in multimedia content creation, performance marketing, and marketing analytics to deliver measurable business impact. Whether it’s leading webinars, boosting sales through targeted campaigns, or enhancing user experience, I am committed to making a difference and growing as a marketing professional.

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Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Deputy Manager at Axis Asset Management Company LTD
May 1, 2024 - Present
Developed high-impact presentations for senior management, supporting key business events. Increased distributor empanelment by 58% through strategic digital campaigns. Designed and executed high-impact SIP sales campaigns, boosting market share by 40%. Led 10+ webinars reaching 150+ participants each and managed MIS dissemination to strengthen MFD engagement during NFOs. Managed Conversify by Amplispot, a sales gamification platform, ensuring adoption and engagement among internal teams.
Deputy Manager at Axis Asset Management Company LTD
May 1, 2024 - Present
Developed high-impact presentations for senior management, supporting key business events. Increased distributor empanelment by 58% through strategic digital campaigns (from 854 in Jul to 1346 in Aug 2024). Designed and executed high-impact SIP sales campaigns, boosting market share by 40% (from 2.20% to 3.08% in Sept 2024). Led over 10 webinars, each reaching over 150 participants and MIS dissemination, strengthening MFD engagement during NFOs. Managed Conversify by Amplispot, a sales gamification platform, ensuring adoption and engagement among internal teams.
Digital Marketing and Sales Intern at Satianu Fragrances and Essential Oils LLP
July 31, 2023 - July 22, 2025
Developed wellness kits, secured Radisson Blu bulk order (250+ units), and expanded retail placements to 20 outlets. Boosted website traffic by 30%, gained 200+ Instagram followers, and enhanced SEO via 30+ backlinks and 20 blogs. Improved brand presentation through professional product photoshoots and website UX optimizations that boosted conversions.
Digital Marketing Executive at Pandit Ventures PVT LTD
June 30, 2021 - July 22, 2025
Led app promotion through ASO, social media marketing, and digital marketing to significantly boost visibility and user engagement. Increased paid customer acquisition by 25%, improved retention by 15%, and extended average in-app session time from 1.5 to 5 minutes. Led UI/UX enhancements by integrating in-app social media, an e-commerce platform, and Astrologer Chat features to improve user experience. Drove customer engagement by creating and publishing 5-7 daily posts on the in-app social media platform.
Digital Marketing Executive at Pandit Ventures PVT LTD
June 30, 2021 - July 22, 2025
Led app promotion through ASO, social media marketing, and digital marketing, significantly boosting visibility and user engagement. Increased paid customer acquisition by 25%, improved retention by 15%, and extended average in-app session time from 1.5 to 5 minutes. Led UI/UX enhancements, integrating in-app social media, an e-commerce platform, and Astrologer Chat features to improve user experience. Drove customer engagement by creating and publishing 5-7 daily posts on the in-app social media platform.

Education

PGDM at We School, Mumbai
January 1, 2024 - December 31, 2024
B.E. at Government Engineering College, Gandhi Nagar
January 1, 2020 - December 31, 2020
PGDM at We School, Mumbai
January 1, 2024 - December 31, 2024
B.E. at Government Engineering College, Gandhi Nagar
January 1, 2020 - December 31, 2020

Qualifications

Digital Marketing Certification - Gujarat Technological University (GTU)
January 1, 2020 - December 31, 2020
SEO Specialization - University of California, Davis (Coursera)
January 1, 2020 - December 31, 2020
Digital Marketing Certification - Gujarat Technological University (GTU)
January 1, 2020 - December 31, 2020
SEO Specialization - University of California, Davis (Coursera)
January 1, 2020 - December 31, 2020

Industry Experience

Financial Services, Media & Entertainment, Retail, Professional Services, Consumer Goods