I am an innovative and results-driven marketing professional with a strong background in international business and marketing. With hands-on experience in social media management, content creation, and strategic marketing campaigns, I enjoy developing creative strategies that enhance brand presence and engage audiences. I thrive in fast-paced environments and pride myself on my adaptability, communication skills, and passion for creativity. My experience spans industries such as automotive and fashion, where I have contributed to successful product launches and event planning.

Rachana Lakshminarayana

I am an innovative and results-driven marketing professional with a strong background in international business and marketing. With hands-on experience in social media management, content creation, and strategic marketing campaigns, I enjoy developing creative strategies that enhance brand presence and engage audiences. I thrive in fast-paced environments and pride myself on my adaptability, communication skills, and passion for creativity. My experience spans industries such as automotive and fashion, where I have contributed to successful product launches and event planning.

Available to hire

I am an innovative and results-driven marketing professional with a strong background in international business and marketing. With hands-on experience in social media management, content creation, and strategic marketing campaigns, I enjoy developing creative strategies that enhance brand presence and engage audiences.

I thrive in fast-paced environments and pride myself on my adaptability, communication skills, and passion for creativity. My experience spans industries such as automotive and fashion, where I have contributed to successful product launches and event planning.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing and Style Intern at Anthariyaa Fashion Studio
December 31, 2022 - July 22, 2025
Assisted in developing and executing marketing strategies to enhance brand awareness and increase customer engagement. Managed social media platforms by creating visually appealing content and scheduling posts to boost audience interaction. Collaborated with designers to align marketing campaigns with the brand’s vision. Conducted market research to identify fashion trends and opportunities. Organized promotional events and fashion showcases. Created email marketing campaigns which increased website traffic by 15%. Designed promotional materials using Canva.
Fashion Stylist at Flipkart
April 30, 2022 - July 22, 2025
Styled and curated fashion collections for e-commerce campaigns to enhance product appeal. Provided trend forecasting insights to influence marketing and product offerings. Ensured quality presentation of apparel on the platform adhering to brand guidelines. Collaborated with photography team to optimize product images. Analyzed customer feedback to improve styling and user experience.
Marketing Intern at Audi India
December 31, 2021 - July 22, 2025
Assisted the marketing team with new model launches including event planning and execution. Coordinated communication with dealers and customers during promotional activities. Created marketing collateral to support dealership campaigns, improving brand visibility. Conducted customer surveys to gather preference insights for strategic decisions.
Project Intern at Volkswagen Group
October 31, 2021 - July 22, 2025
Worked closely with marketing team on launches of new car models ensuring brand alignment in campaigns. Conducted market analysis to evaluate customer preferences and target demographics. Supported creation of sales presentations for dealerships. Collaborated on digital advertising campaigns to boost engagement and awareness.
Social Media Intern at Kalyani Motors Nexa
April 30, 2021 - July 22, 2025
Managed social media content and campaigns to increase brand visibility. Monitored social media metrics assessing promotional performance. Designed creative posts and videos that resulted in a 25% increase in online engagement. Assisted in planning and executing product launches attracting key stakeholders and media coverage. Supported customer interactions on digital platforms ensuring timely responses.

Education

Bachelor of Business Administration at PES University
August 1, 2018 - May 31, 2021
Science Stream (PUC) at Deeksha Jnana Sweekar PU College
June 1, 2016 - July 31, 2018
High School Diploma at Deccan International School
June 1, 2004 - May 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Transportation & Logistics, Media & Entertainment, Manufacturing