Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Product Designer with over 9 years of experience in creating both B2B and B2C products, guiding them from vision to launch. My expertise lies in designing systems, shaping product strategies, and leading cross-functional teams to deliver scalable and thoughtful user experiences. I thrive on bridging business goals with user needs and turning complex problems into intuitive solutions. Throughout my career, I've built and mentored design teams, collaborated closely with engineers and product leaders, and successfully driven products from the ground up. I believe great design stems from insight, creativity, and collaboration, from early discovery through to the final polish.…I'm a Product Designer with over 9 years of experience in creating both B2B and B2C products, guiding them from vision to launch. My expertise lies in designing systems, shaping product strategies, and leading cross-functional teams to deliver scalable and thoughtful user experiences. I thrive on bridging business goals with user needs and turning complex problems into intuitive solutions. Throughout my career, I've built and mentored design teams, collaborated closely with engineers and product leaders, and successfully driven products from the ground up. I believe great design stems from insight, creativity, and collaboration, from early discovery through to the final polish.

Nantha

Product Designer, UX Designer, UI Designer, +2





I'm a Product Designer with over 9 years of experience in creating both B2B and B2C products, guiding them from vision to launch. My expertise lies in designing systems, shaping product strategies, and leading cross-functional teams to deliver scalable and thoughtful user experiences. I thrive on bridging business goals with user needs and turning complex problems into intuitive solutions. Throughout my career, I've built and mentored design teams, collaborated closely with engineers and product leaders, and successfully driven products from the ground up. I believe great design stems from insight, creativity, and collaboration, from early discovery through to the final polish.…I'm a Product Designer with over 9 years of experience in creating both B2B and B2C products, guiding them from vision to launch. My expertise lies in designing systems, shaping product strategies, and leading cross-functional teams to deliver scalable and thoughtful user experiences. I thrive on bridging business goals with user needs and turning complex problems into intuitive solutions. Throughout my career, I've built and mentored design teams, collaborated closely with engineers and product leaders, and successfully driven products from the ground up. I believe great design stems from insight, creativity, and collaboration, from early discovery through to the final polish.

Available to hire

I’m a Product Designer with over 9 years of experience in creating both B2B and B2C products, guiding them from vision to launch. My expertise lies in designing systems, shaping product strategies, and leading cross-functional teams to deliver scalable and thoughtful user experiences. I thrive on bridging business goals with user needs and turning complex problems into intuitive solutions.

Throughout my career, I’ve built and mentored design teams, collaborated closely with engineers and product leaders, and successfully driven products from the ground up. I believe great design stems from insight, creativity, and collaboration, from early discovery through to the final polish.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Product Designer at Lesont Group

January 1, 2024 - Present

Created user journeys and interaction flows for complex B2B trading and investment tools, optimizing usability and decision-making. Conducted competitive analysis, market research, and early user interviews to shape strategic direction and inform proof-of-concept designs. Partnered directly with leadership and developers to identify business opportunities, align on priorities, and define product direction.

Lead Product Designer at YouTrip

October 31, 2023 - July 22, 2025

Spearheaded the full design lifecycle of YouBiz, a B2B platform, from concept to launch—resulting in adoption by 1,000+ business users. Redesigned the B2C mobile app experience for YouTrip, increasing payment transactions by 22% and improving user satisfaction for over 1 million users. Planned and executed iterative usability testing cycles that led to a 33% reduction in user-reported issues within two months post-launch. Facilitated cross-functional design workshops and led a team of 5 designers, driving collaboration and scalable feature development.

Product Designer at Endowus

January 31, 2022 - July 22, 2025

Developed and tested low- to mid-fidelity wireframes to inform the design system and user interface for a B2C investment platform across web and mobile applications. Contributed to growing assets under management (AUM) from S$400K to over S$1B by designing intuitive, seamless investment flows that improved user engagement and trust. Designed and launched a new mobile onboarding experience that achieved a 41% completion rate, significantly accelerating user activation and product adoption.

UXUI Manager at BetterTradeOff

May 31, 2020 - July 22, 2025

Built and led a high-performing team of 4 designers, scaling design capabilities to support multiple B2B2C product streams and client initiatives. Designed and maintained scalable design systems customized for major clients including AIA Singapore, Prudential Singapore, SCB Singapore, and Zurich Dubai—ensuring brand consistency and faster delivery across B2B and B2C solutions. Planned and executed comprehensive UX strategies, including in-person usability testing and in-depth interviews to validate user needs and inform product direction at critical stages.

Freelance UX Designer at Matchmove

March 31, 2017 - July 22, 2025

Performed heuristic evaluations and restructured user flows to improve usability across remittance, loan, and procurement platforms. Created end-to-end mockups and interactive prototypes tailored to complex financial products, ensuring clarity and functional depth.

UIUX Designer at RingMD

September 30, 2016 - July 22, 2025

Designed end-to-end web and mobile experiences for a B2C healthcare platform, empowering users to seamlessly access medical advice, view consultation records, and more. Ran user interviews and prototyping sessions across Singapore, India, and Vietnam to ensure culturally relevant, accessible design. Analyzed usage data and UX metrics to identify friction points and iterate designs, improving engagement and task completion.

UI Designer at Circles.Life

December 31, 2015 - July 22, 2025

Solely responsible for crafting intuitive B2C web and mobile experiences, driving the product vision from concept to launch. Worked closely with stakeholders to define product requirements, align design goals, and prioritize features for business and user impact.