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Hi, I'm Kelly Lam, a passionate digital marketing professional with hands-on experience in SEO, CRM management, and content optimization. Currently, I work as a Marketing Coordinator at Empire State Realty Trust where I've contributed to significant growth in organic traffic and engagement for the Empire State Building's website. I love diving into data to improve campaign performance and experimenting with different digital marketing strategies to get the best results. Throughout my career, I've gained skills in website optimization, email and SMS marketing campaigns, and CRM workflows. I'm always eager to learn and collaborate with teams to create impactful digital experiences that connect brands with their audiences effectively.…Hi, I'm Kelly Lam, a passionate digital marketing professional with hands-on experience in SEO, CRM management, and content optimization. Currently, I work as a Marketing Coordinator at Empire State Realty Trust where I've contributed to significant growth in organic traffic and engagement for the Empire State Building's website. I love diving into data to improve campaign performance and experimenting with different digital marketing strategies to get the best results. Throughout my career, I've gained skills in website optimization, email and SMS marketing campaigns, and CRM workflows. I'm always eager to learn and collaborate with teams to create impactful digital experiences that connect brands with their audiences effectively.

Kelly Lam

Digital Marketer, Marketing Strategist, Content Creator, +2

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Hi, I'm Kelly Lam, a passionate digital marketing professional with hands-on experience in SEO, CRM management, and content optimization. Currently, I work as a Marketing Coordinator at Empire State Realty Trust where I've contributed to significant growth in organic traffic and engagement for the Empire State Building's website. I love diving into data to improve campaign performance and experimenting with different digital marketing strategies to get the best results. Throughout my career, I've gained skills in website optimization, email and SMS marketing campaigns, and CRM workflows. I'm always eager to learn and collaborate with teams to create impactful digital experiences that connect brands with their audiences effectively.…Hi, I'm Kelly Lam, a passionate digital marketing professional with hands-on experience in SEO, CRM management, and content optimization. Currently, I work as a Marketing Coordinator at Empire State Realty Trust where I've contributed to significant growth in organic traffic and engagement for the Empire State Building's website. I love diving into data to improve campaign performance and experimenting with different digital marketing strategies to get the best results. Throughout my career, I've gained skills in website optimization, email and SMS marketing campaigns, and CRM workflows. I'm always eager to learn and collaborate with teams to create impactful digital experiences that connect brands with their audiences effectively.

Available to hire

Hi, I’m Kelly Lam, a passionate digital marketing professional with hands-on experience in SEO, CRM management, and content optimization. Currently, I work as a Marketing Coordinator at Empire State Realty Trust where I’ve contributed to significant growth in organic traffic and engagement for the Empire State Building’s website. I love diving into data to improve campaign performance and experimenting with different digital marketing strategies to get the best results.

Throughout my career, I’ve gained skills in website optimization, email and SMS marketing campaigns, and CRM workflows. I’m always eager to learn and collaborate with teams to create impactful digital experiences that connect brands with their audiences effectively.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Work Experience

Marketing Coordinator – CRM & Residential at Empire State Realty Trust

December 1, 2023 - Present

Developed and optimized SEO-focused landing pages in Drupal, contributing to a record-breaking increase in ticket sales and organic traffic for the Empire State Building (ESB) website in 2024. Conducted in-depth SEO audits for Empire State Realty Trust (ESRT) and ESB websites, enhancing click-through rates and boosting overall search engine visibility. Monitored key website performance metrics, troubleshooting technical issues in real time to preserve high web authority and consistent Core Web Vitals scores. Executed SMS campaigns to an audience of 10K+ subscribers, increasing referral traffic and deepening engagement with digital marketing initiatives. Managed weekly email marketing campaigns targeting tenants and brokers, applying A/B testing and performance analytics to drive higher open and conversion rates. Collaborated with the Senior Digital Marketing Manager on the design and execution of campaign-specific webpages, digital ads, and user journey optimizations. Updated ESRT and

Client Liaison & Administrative Support Intern at Vision Financial Planning

July 31, 2024 - July 23, 2025

Spearheaded the optimization efforts of the financial broker's website, resulting in an 18% increase in website traffic compared to the previous year, achieved through strategic enhancements and user-focused improvements. Streamlined CRM workflows in Redtail, Unio, and other platforms to manage sensitive brokerage accounts, reduce response times by 25%, and improve client engagement. Capitalized on marketing inefficiencies within the brokerage through evaluation of The Financial Services Marketing Regulations (FSMR).

Executive Intern at Jacob A. Riis Settlement House

August 31, 2021 - July 23, 2025

Understudied social media presence through developing posts to be shared with select audiences. Created and scheduled social media posts for internal campaigns, collaborating across departments to tailor content for community audiences.