Available to hire
Hi, I’m Mustafa Hussien, a digital marketing professional with over 12 years of experience in performance marketing. I specialize in driving growth initiatives across various regions, focusing on strategies that not only improve marketing metrics but also directly increase business profitability. I’m passionate about leveraging data to optimize campaigns and align marketing strategies with financial goals.
Throughout my career, I’ve had the opportunity to help over 100 brands in the Middle East and beyond, reaching millions of users and generating significant revenue. I enjoy collaborating with teams across creative, technical, and sales functions to deliver impactful marketing solutions that resonate with audiences and drive meaningful results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Digital Marketing Manager at Brass and Wood
March 1, 2023 - PresentLead diverse teams including digital performance, creative, SEO, and on-ground activation across multiple channels. Managed performance marketing and growth initiatives across several countries including UAE, KSA, Qatar, and expanded into USA and Canada. Collaborated with technical teams for UI/UX improvements and spearheaded digitization efforts with 3D modeling and AR experiences. Oversaw an eCommerce marketplace and integrated multiple data tracking tools for campaign optimization. Developed full product strategy aligned with business objectives and maintained strong client relationships. Integrated traditional and digital marketing channels to maximize brand visibility and worked closely with cross-functional teams to align marketing with business goals.
Digital Marketing Manager at Brass and Wood
March 1, 2023 - PresentStrategically led and managed diverse teams including digital performance, photography, creative, content creation, SEO, and on-ground activation across multiple channels. Drove performance marketing and growth initiatives across multiple countries including KSA, UAE, Qatar, Oman, Kuwait, Egypt, Iraq, and expanding into the USA and Canada. Collaborated with technical teams to improve UI/UX, spearheaded digitization efforts with 3D mesh modeling and augmented reality virtual tours, managed eCommerce marketplace and vendor app development, and integrated data tracking tools to optimize campaigns. Successfully managed multi-channel marketing including traditional and digital media, building strong client relationships, and generating over $6 million USD in sales with a 120% increase in ROAS and acquisition of 150+ professional vendors.
Digital Marketing Manager at Brass and Wood
March 1, 2023 - PresentStrategically led and managed diverse teams to ensure seamless collaboration and execution across multiple channels. Drove performance marketing and growth initiatives across the Middle East and expanded markets, optimizing ROI, lead generation, and conversion rates. Introduced innovative digitization efforts including 3D mesh modeling and augmented reality experiences. Oversaw eCommerce marketplace development and vendor app integration. Managed tracking data across multiple advertising and analytics platforms, developed full product strategies aligned with business objectives, and integrated traditional marketing with digital strategies. Achieved significant sales growth, ROAS increase, and expansion in vendor partnerships.
Head of Performance Marketing & Media Buying at Adlitix
February 28, 2023 - July 23, 2025Led the development and execution of performance-based strategies across platforms such as Google Ads, Meta Ads, and LinkedIn. Managed large-scale media buying and budget optimization with a focus on ROI, lead generation, and conversion maximization. Developed and executed SEO and SEM strategies to drive organic and paid growth. Utilized analytics tools for campaign optimization and real-time strategy refinement. Built strong client relationships and led a team to achieve performance goals. Specialized in programmatic ad campaigns using DV360 and Google Ad Manager, integrating creative strategies for maximum impact. Delivered significant campaign results including high conversion rates, app downloads, and vendor partnerships across multiple markets.
Head of Performance Marketing & Media Buying at Adlitix
February 28, 2023 - July 23, 2025Led development and execution of performance marketing strategies driving ROI optimization, lead generation, and conversion maximization across platforms such as Google Ads, Meta Ads, and Snapchat. Managed large-scale media buying campaigns, developed SEO and SEM strategies, utilized analytic tools for data-driven campaign optimization, and built strong client relationships. Led a team of marketers and managed end-to-end digital campaigns including programmatic advertising. Key achievements include driving significant orders and app downloads, managing government awareness campaigns, and achieving high ROAS for various clients across the UAE and KSA.
Head of Performance Marketing & Media Buying at Adlitix
February 28, 2023 - July 23, 2025Led performance-focused digital marketing strategies across multiple platforms, focusing on ROI optimization, lead generation, and conversion rate maximization. Managed large-scale media buying initiatives and optimized campaigns across social media platforms. Developed and executed SEO and SEM strategies. Utilized data analytics tools for campaign tracking, analysis, and optimization. Built strong client relationships, led and mentored a marketing team, and managed full campaign development lifecycle. Specialized in programmatic ad campaigns and ensured creative and performance integration. Achieved remarkable results for clients in UAE and Saudi Arabia, driving orders, app downloads, awareness, rental facilitation, and lead generation.
Co-Founder and Managing Partner at Ebdaa Tech
October 31, 2022 - July 23, 2025Co-founded and managed an educational consulting and training agency focused on transforming education with technology. Led strategic planning, operations, and partnerships, including a key partnership with the Maharat min Google program. Delivered extensive training sessions online and offline, reaching over 200,000 individuals and building a team of certified trainers. Position the agency as a leader in educational consulting and innovation, driving significant online reach and impact in the education sector.
Co-Founder and Managing Partner at Ebdaa Tech
October 31, 2022 - July 23, 2025Co-founded and managed an educational consulting and training agency focused on transforming education through technology. Led strategic planning and partnerships, executed extensive training sessions for over 200,000 individuals, and built a large team of certified trainers. Partnered with Maharat min Google to enhance skills development and drove significant online reach positioning the agency as a regional leader in education innovation.
Co-Founder and Managing Partner at Ebdaa Tech
October 31, 2022 - July 23, 2025Co-founded and managed an educational consulting and training agency, driving transformations in education through technology. Led strategic planning, operations, and partnerships including collaboration with the Maharat min Google program. Delivered extensive training sessions and empowered a substantial number of learners and educators. Built a certified training team and achieved a significant online reach, establishing the agency as a leader in educational innovation.
Digital Performance Marketing Manager at Noon Academy KSA
August 31, 2021 - July 23, 2025Managed performance marketing activities for Noon Academy, a leading social learning platform with millions of users across multiple countries. Led a team to optimize paid campaigns, increase conversion rates, and drive platform expansion into new markets. Developed data-driven marketing strategies focusing on ad targeting, retargeting, and enhancing user experience. Worked closely with UX/UI and product teams to improve the customer journey and boost retention by 15%. Used analytics tools to optimize CAC and LTV metrics and managed budgets efficiently. Aligned marketing efforts with sales strategy through cross-functional collaboration.
Digital Performance Marketing Manager at Noon Academy KSA
August 31, 2021 - July 23, 2025Led performance marketing teams, collaborated cross-functionally to align marketing with sales and product strategies, and expanded platform into new markets such as Jordan, Iraq, and Oman with significant user growth and conversions. Optimized paid search, social media ads, and email marketing, improving customer journeys with UX/UI collaboration, and managed budget and media spend to achieve aggressive growth targets. Enhanced student engagement and retention through personalized marketing and data-driven strategies.
Digital Performance Marketing Manager at Noon Academy KSA
August 31, 2021 - July 23, 2025Led a high-performing performance marketing team, aligning campaigns with strategic goals to drive student engagement across multiple countries. Achieved high ROAS and significant increases in conversion rates and installs through data-driven optimization. Directed market expansion into Jordan, Iraq, and Oman, enhancing user retention and optimizing marketing strategies across paid and organic channels. Collaborated with product and UX/UI teams to improve customer journeys and personalization. Managed budget and media spend efficiently to meet growth targets and supported cohesive marketing and sales efforts.
Digital Marketing Lead at E-spaces
August 31, 2019 - July 23, 2025Led multiple digital teams to implement marketing initiatives aimed at increasing brand visibility and user engagement. Managed CRM and digitization projects to streamline lead management and customer relations. Designed annual hybrid marketing strategies integrating digital and offline marketing. Played a key role in rebranding efforts, leading to strengthened market presence and significant occupancy achievements in coworking spaces.
Digital Marketing Lead at E-spaces
August 31, 2019 - July 23, 2025Led digital marketing performance, creative, content creation, and community teams. Developed and implemented hybrid marketing strategies combining digital and offline marketing to enhance brand visibility and audience engagement. Oversaw CRM and digitization efforts to streamline sales and marketing lead management. Instrumental in achieving significant coworking space occupancy and managed a major company rebranding effort.
Digital Marketing Lead at E-spaces
August 31, 2019 - July 23, 2025Led digital performance and multi-disciplinary teams to execute marketing initiatives aimed at enhancing brand visibility and user engagement. Oversaw CRM and digitization initiatives to ensure effective lead management and customer engagement. Designed and implemented hybrid marketing strategies combining digital and offline channels. Played a key role in expanding coworking space occupancy and rebranding efforts to strengthen market presence.
Senior Digital Media Ad Planning & Buying / Arabic Copywriter at The Ad Store
May 31, 2018 - July 23, 2025Developed and executed digital media strategies across multiple platforms focusing on ROI and ad spend efficiency. Led creative direction and content creation including Arabic copy for ads and social media. Managed TV commercial campaigns from concept to post-production. Delivered campaign optimization and performance analytics independently to meet client goals.
Senior Digital Media Ad Planning & Buying / Arabic Copywriter at The Ad Store
May 31, 2018 - July 23, 2025Developed and executed digital media strategies and media buying across major platforms focusing on maximizing ROI and ad spend efficiency. Led creative processes including Arabic copywriting for ads and social media content. Spearheaded TV commercial creation from concept to production. Managed and optimized campaigns to meet client goals and provided detailed performance reporting and insights.
Senior Digital Media Ad Planning & Buying / Arabic Copywriter at The Ad Store
May 31, 2018 - July 23, 2025Developed and executed digital media strategies focusing on ROI and ad spend efficiency. Led creative content processes including Arabic copywriting for ads, social posts, and landing pages. Spearheaded TV commercial creation from concept to production. Managed and optimized performance campaigns analyzing key metrics for improvement. Delivered detailed performance reports and insights independently to align with business objectives.
Digital Media Ad Planning & Buying / Arabic Copywriter at The Hub Advertising
May 31, 2016 - July 23, 2025Performed media ad planning and buying with a focus on audience targeting and campaign performance. Created Arabic copy and content for various digital channels.
Digital Media Ad Planning & Buying / Arabic Copywriter at The Hub Advertising
May 31, 2016 - July 23, 2025Engaged in digital media ad planning, buying, and Arabic copywriting to support marketing campaigns and brand communications.
Digital Media Ad Planning & Buying / Arabic Copywriter at The Hub Advertising
May 31, 2016 - July 23, 2025Handled digital media ad planning and buying along with Arabic copywriting duties.
Social Media Executive at Digitree Inc.
February 28, 2015 - July 23, 2025Managed social media efforts including content creation and community engagement.
Social Media Executive at Digitree Inc.
February 28, 2015 - July 23, 2025Managed social media activities supporting brand campaigns and audience engagement.
Social Media Executive at Digitree Inc.
February 28, 2015 - July 23, 2025Executed social media related tasks and campaigns.
Social Media Specialist at ThePlanet (formerly Planet360)
July 31, 2014 - July 23, 2025Specialized in social media marketing and management.
Social Media Specialist at ThePlanet (formerly Planet360)
July 31, 2014 - July 23, 2025Handled social media specialist responsibilities including campaign execution and audience targeting.
Social Media Specialist at ThePlanet (formerly Planet360)
July 31, 2014 - July 23, 2025Specialized in social media management and strategy.
Education
Bachelor of Commerce at Cairo University
January 1, 2010 - December 31, 2014Bachelor of Commerce at Cairo University
January 1, 2010 - December 31, 2014Bachelor of Commerce (B.Com.) at Cairo University
January 1, 2010 - December 31, 2014Qualifications
Industry Experience
Education, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution, Software & Internet, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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