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Hi, I’m Heather— a digital content creator and social media manager with 2+ years of experience helping service-based businesses show up online with purpose and consistency. I specialize in short-form video, strategic storytelling, and maintaining a cohesive brand voice across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. My background includes B2B marketing, property management, and leading paid campaigns that convert — all while using SEO and SMO best practices to make sure your content gets seen by the right people. With a foundation in education and EdTech integration, I bring strong communication, organization, and a unique ability to teach and translate strategy into action for my clients. Let’s build a brand that looks good, connects deeply, and drives real results.…Hi, I’m Heather— a digital content creator and social media manager with 2+ years of experience helping service-based businesses show up online with purpose and consistency. I specialize in short-form video, strategic storytelling, and maintaining a cohesive brand voice across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. My background includes B2B marketing, property management, and leading paid campaigns that convert — all while using SEO and SMO best practices to make sure your content gets seen by the right people. With a foundation in education and EdTech integration, I bring strong communication, organization, and a unique ability to teach and translate strategy into action for my clients. Let’s build a brand that looks good, connects deeply, and drives real results.

Heather F

Social Media Manager, Content Creator, Content Strategist, +7

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Hi, I’m Heather— a digital content creator and social media manager with 2+ years of experience helping service-based businesses show up online with purpose and consistency. I specialize in short-form video, strategic storytelling, and maintaining a cohesive brand voice across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. My background includes B2B marketing, property management, and leading paid campaigns that convert — all while using SEO and SMO best practices to make sure your content gets seen by the right people. With a foundation in education and EdTech integration, I bring strong communication, organization, and a unique ability to teach and translate strategy into action for my clients. Let’s build a brand that looks good, connects deeply, and drives real results.…Hi, I’m Heather— a digital content creator and social media manager with 2+ years of experience helping service-based businesses show up online with purpose and consistency. I specialize in short-form video, strategic storytelling, and maintaining a cohesive brand voice across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. My background includes B2B marketing, property management, and leading paid campaigns that convert — all while using SEO and SMO best practices to make sure your content gets seen by the right people. With a foundation in education and EdTech integration, I bring strong communication, organization, and a unique ability to teach and translate strategy into action for my clients. Let’s build a brand that looks good, connects deeply, and drives real results.

Available to hire

Hi, I’m Heather— a digital content creator and social media manager with 2+ years of experience helping service-based businesses show up online with purpose and consistency. I specialize in short-form video, strategic storytelling, and maintaining a cohesive brand voice across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube.

My background includes B2B marketing, property management, and leading paid campaigns that convert — all while using SEO and SMO best practices to make sure your content gets seen by the right people. With a foundation in education and EdTech integration, I bring strong communication, organization, and a unique ability to teach and translate strategy into action for my clients.

Let’s build a brand that looks good, connects deeply, and drives real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

English Teacher Intern at UNCW & SEATech High School

May 31, 2025 - July 23, 2025

Created engaging, standards-based lessons and assessments. Maintained detailed records and professional parent communications. Integrated EdTech tools to enhance classroom learning and organization.

Founder, Social Media Manager & Content Creator at Social Current Media

April 1, 2024 - Present

Develop and execute customized social media strategies to grow brand awareness, engagement, and lead generation for B2B across Instagram, Facebook, and LinkedIn. Design and schedule visually consistent, on-brand content including graphics, Reels, stories, and carousels tailored to audience insights and trends. Manage client accounts focusing on audience growth and retention. Analyze performance data and refine strategies to improve reach. Collaborate with clients to align content with brand goals, campaign messaging, and seasonal trends while maintaining consistent tone and aesthetic.

Resident Manager & Lead Marketing Specialist at Hilltop Management, LLC

April 1, 2024 - Present

Schedule, publish, and monitor social media content on Instagram and Facebook to promote property rentals. Write clear, engaging captions aligned with brand voice and optimized for each platform. Collaborate with Google Ads experts to execute paid campaigns that drive leads. Track performance metrics and report insights to ownership monthly. Coordinate media creation including photos, signage, and reels for marketing campaigns.

Team Leader at Chick-fil-A Mayfaire Franchise

August 31, 2021 - July 23, 2025

Led team operations during peak hours; managed cash drawers and shift scheduling. Trained new employees and delegated tasks to ensure efficient workflow. Led daily operations and internal communications. Maintained team consistency and upheld customer service standards. Developed problem-solving and client service skills in a high-volume setting, emphasizing reliability, responsiveness, and systemized workflows.