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Hi, I'm Sarah, a content strategist and demand-gen marketer with over 10 years of experience driving growth in B2B SaaS, education, beauty, and wellness sectors. I specialize in building CRM pipelines, designing multi-channel funnels, and turning data into revenue-driven stories. I've had success creating zero-budget outbound programs and boosting service and retail revenue through strategic upsells and creative content. I thrive in remote or hybrid team settings and enjoy crafting compelling content and marketing campaigns that resonate with audiences. Whether it's coaching students on brand storytelling or managing marketing budgets, I bring passion and expertise to every project.…Hi, I'm Sarah, a content strategist and demand-gen marketer with over 10 years of experience driving growth in B2B SaaS, education, beauty, and wellness sectors. I specialize in building CRM pipelines, designing multi-channel funnels, and turning data into revenue-driven stories. I've had success creating zero-budget outbound programs and boosting service and retail revenue through strategic upsells and creative content. I thrive in remote or hybrid team settings and enjoy crafting compelling content and marketing campaigns that resonate with audiences. Whether it's coaching students on brand storytelling or managing marketing budgets, I bring passion and expertise to every project.

Sarah Sahl

Content Strategist, Marketing Strategist, Project Manager, +1

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Hi, I'm Sarah, a content strategist and demand-gen marketer with over 10 years of experience driving growth in B2B SaaS, education, beauty, and wellness sectors. I specialize in building CRM pipelines, designing multi-channel funnels, and turning data into revenue-driven stories. I've had success creating zero-budget outbound programs and boosting service and retail revenue through strategic upsells and creative content. I thrive in remote or hybrid team settings and enjoy crafting compelling content and marketing campaigns that resonate with audiences. Whether it's coaching students on brand storytelling or managing marketing budgets, I bring passion and expertise to every project.…Hi, I'm Sarah, a content strategist and demand-gen marketer with over 10 years of experience driving growth in B2B SaaS, education, beauty, and wellness sectors. I specialize in building CRM pipelines, designing multi-channel funnels, and turning data into revenue-driven stories. I've had success creating zero-budget outbound programs and boosting service and retail revenue through strategic upsells and creative content. I thrive in remote or hybrid team settings and enjoy crafting compelling content and marketing campaigns that resonate with audiences. Whether it's coaching students on brand storytelling or managing marketing budgets, I bring passion and expertise to every project.

Available to hire

Hi, I’m Sarah, a content strategist and demand-gen marketer with over 10 years of experience driving growth in B2B SaaS, education, beauty, and wellness sectors. I specialize in building CRM pipelines, designing multi-channel funnels, and turning data into revenue-driven stories. I’ve had success creating zero-budget outbound programs and boosting service and retail revenue through strategic upsells and creative content.

I thrive in remote or hybrid team settings and enjoy crafting compelling content and marketing campaigns that resonate with audiences. Whether it’s coaching students on brand storytelling or managing marketing budgets, I bring passion and expertise to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Project Manager (B2B SaaS) at Health Tech Associates

July 31, 2025 - July 23, 2025

Built an account-based outbound program from scratch by contacting executives at 40+ Iowa assisted-living management groups in nine working weeks, securing two new facility clients and advancing five additional groups into active evaluation, all with zero paid budget. Designed student-story content for a tuition-free pilot that amplified reach in senior-care audiences and helped fill the following paid cohort to 26 learners versus the typical 15-seat cap. Architected Monday.com CRM boards and automations, segmenting hundreds of facilities, mapping deal stages, and syncing Gmail and LinkedIn touches for real-time pipeline visibility.

Program Lead & Content Creator at Aveda Institute Des Moines

November 30, 2024 - July 23, 2025

Produced network-leading social content with highest reach and engagement across six campuses; the campus claimed fastest growth and top revenue in the network. Implemented a reel-first calendar that lifted Instagram reach by 218% in 30 days; weekly Meta Insight testing increased video completion rate from 41% to 54%. Coached 3 educators and 60 esthetics students plus about 90 cosmetology peers on branding and storytelling, turning user-generated assets into a sustained content flywheel.

Spa Specialist at Salon Spa W

September 30, 2023 - July 23, 2025

Grew average service ticket from $57 to $62 (+9%) through strategic upsells at re-booking; lifted retail attach from 15% to 20%, generating approximately $885 incremental monthly revenue (~13.5% lift) and 70% repeat-visit retention with about 100 clients per month. Filmed how-to videos and email drips to educate clients, driving referrals and brand authority. Streamlined inventory in Google Workspace, cutting product waste and improving promo readiness.

Marketing & Branding Lead at PCI Academy

June 30, 2021 - July 23, 2025

Managed a $150K+ annual marketing budget (~6% of revenue plan) across SEO, PPC, email, social, and community events. Content-led storytelling plus student social enablement supported 10–20% year-over-year enrollment growth in $12K–$20K tuition programs. Led WordPress UX overhaul reducing load time by 28% and increasing session duration by 19%, improving search visibility and lead quality. Directed influencer partnerships with speakers charging $1.5–3K day fees that elevated brand prestige and attracted higher-quality applicants. Provided marketing guidance to 50 staff and 300 students across three campuses; rolled out social-selling curriculum that helped learners build clientele before graduation.

Independent Marketing Consultant at Remote

September 1, 2023 - Present

Delivered short-term content, email, and social projects for small beauty and education brands; audited funnels and provided quick-hit playbooks that improved engagement and lead flow.