Available to hire
I am an accomplished marketing professional with over 14 years of comprehensive experience in Marketing, Digital Marketing, SEO, and SEM. I enjoy strategizing and executing digital marketing initiatives that drive brand visibility and sales growth. My expertise spans across SEO, content strategy, paid advertising, and analytics.
I am passionate about leveraging data-driven insights to optimize marketing performance while providing exceptional customer service. I thrive in collaborative environments where I can lead teams, coordinate across departments, and contribute to organizational success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Sinhala, Sinhalese
Fluent
Hindi
Intermediate
Work Experience
Website Marketing & SEO Strategist (Executive) at Ekwa Marketing Canada
December 31, 2024 - July 23, 2025Strategized and executed comprehensive digital marketing and SEO initiatives tailored to medical professionals in the US and Canada. Implemented SEO and social media optimization strategies to improve online visibility and engagement. Conducted keyword research and on-page/off-page optimization. Developed content strategies to enhance brand presence. Utilized tools like GA4, Google Search Console, SEMRUSH, Moz-Pro, and Ahrefs for performance monitoring and analysis.
Website Marketing & SEO Strategist (Executive) at Ekwa Marketing Canada
January 1, 2024 - July 23, 2025Strategized and executed comprehensive digital marketing and SEO initiatives tailored to medical professionals in the US and Canada. Implemented SEO and social media optimization strategies to enhance online visibility and engagement. Conducted keyword research to optimize website content and drive organic traffic. Utilized tracking tools including GA4, Google Search Console, SEMRUSH, MozPro, and Ahrefs for performance analysis.
Group Marketing Manager at Blue Ocean Group of Companies
December 31, 2021 - July 23, 2025Orchestrated and executed marketing strategies within the condominium sector. Formulated marketing strategies to drive brand visibility and achieve sales objectives. Provided exemplary after-sales customer service and coordinated between customers and internal departments including Planning, Architectural, Engineering, and Finance. Demonstrated strong expertise in digital marketing and analytics tools.
Group Marketing Manager at Blue Ocean Group of Companies
January 1, 2021 - July 23, 2025Orchestrated and executed marketing strategies within the condominium sector. Formulated marketing strategies to drive brand visibility and achieve sales objectives. Provided after-sales customer service and coordinated between customers and internal departments such as Planning, Architectural, Engineering, and Finance. Demonstrated expertise in digital marketing and utilized analytics platforms and paid advertising campaigns across Google Ads, Meta Ads Manager, and YouTube Ads.
Head of Marketing & Corporate Communications at QP Group, Sri Lanka
December 31, 2016 - July 23, 2025Provided strategic leadership to the Sales & Marketing Department, focusing on the growth of the QP Jobs Online platform. Formulated and executed corporate advertising initiatives to improve brand visibility and recall. Managed branding, media relations, advertising, and sales performance oversight. Developed strategies to accelerate sales growth and enhance brand recognition.
Head of Commercial Division at Medianet Pvt Ltd, Maldives
December 31, 2016 - July 23, 2025Led the Sales, Marketing, and Customer Service divisions with strategic and operational oversight. Developed pricing models balancing profitability and customer value. Created and assessed marketing and sales plans incorporating market insights and financial projections. Accountable for monthly and annual sales targets. Spearheaded marketing communications, public relations, and CSR strategies. Managed financial evaluations and human resource management for relevant departments.
Head of Marketing & Corporate Communications at QP Group, Sri Lanka
December 31, 2016 - July 23, 2025Provided strategic leadership to Sales & Marketing department focusing on the QP Jobs Online platform growth. Executed corporate advertising initiatives to enhance brand visibility. Managed branding, media relations, advertising, and sales performance. Developed and implemented strategies to accelerate sales growth and brand recognition.
Head of Commercial Division at Medianet Pvt Ltd, Maldives
December 31, 2016 - July 23, 2025Led strategic leadership and operational oversight of Sales, Marketing, and Customer Service divisions. Developed pricing models balancing profitability and customer value. Guided marketing and sales planning with market insights and financial forecasting. Managed achievement of sales targets and executed marketing communications. Controlled budgets and profit/loss analysis. Directed HR management for marketing, sales, and customer service departments.
Manager (Corporate Media Sales & Key Account Management) at Asia Broadcasting Corporation, Sri Lanka (SUN FM & Gold FM)
December 31, 2014 - July 23, 2025Represented SUN FM & Gold FM as key contact fostering corporate partnerships. Achieved and exceeded monthly sales targets through strategic sale of radio airtime. Offered counsel on ATL and BTL advertising campaign development and implementation aligned with client objectives.
Manager (Corporate Media Sales & Key Account Management) at Asia Broadcasting Corporation, Sri Lanka (SUN FM & Gold FM)
January 1, 2014 - July 23, 2025Acted as the key point of contact for corporate partners and managed sales of radio airtime to corporate accounts. Achieved and exceeded sales targets through strategic sales initiatives. Provided strategic counsel on ATL and BTL advertising campaigns aligning with client business objectives.
Client Operations Executive at HSBC Invoice Finance UK
December 31, 2010 - July 23, 2025Managed factoring-related payments for UK companies ensuring accurate allocations. Liaised with HSBC corporate clients including Marks & Spencer, ASDA, and Harrods to resolve issues and provide exceptional customer service.
Client Operations Executive at HSBC Invoice Finance UK
January 1, 2010 - July 23, 2025Managed factoring-related payments for UK companies, ensuring accurate fund allocations. Liaised with HSBC corporate clients including major retailers to resolve factoring issues and deliver exceptional customer service.
Education
Master of Science (MSc) at Cardiff Metropolitan University, United Kingdom
January 1, 2023 - December 31, 2023GCE O/Level at St Peter’s College – Colombo 04, Sri Lanka
January 1, 2003 - December 31, 2003GCE A/Level at St Peter’s College – Colombo 04, Sri Lanka
January 1, 2007 - December 31, 2007National Diploma at Aquinas College of Higher Studies, Sri Lanka
January 11, 2030 - July 23, 2025Master of Science (MSc) at Cardiff Metropolitan University, United Kingdom
January 1, 2023 - December 31, 2023High School Diploma at St Peter’s College – Colombo 04, Sri Lanka
January 1, 2003 - December 31, 2007Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 23, 2025University of California Davis - Specialization in Search Engine Optimization (SEO)
January 11, 2030 - July 23, 2025Google Data Analytics Professional Qualification
January 11, 2030 - July 23, 2025Meta Social Media Marketing Professional Certificate
January 11, 2030 - July 23, 2025Advanced Google Analytics Course Completion
January 11, 2030 - July 23, 2025Google - Fundamentals of Digital Marketing Course Completion
January 11, 2030 - July 23, 2025HubSpot Certified Qualification in Social Media Strategies and Applications
January 11, 2030 - July 23, 2025Google - Fundamentals of Data Studio Course Completion
January 11, 2030 - July 23, 2025Google Ads Search Certification & Display Certification
January 11, 2030 - July 23, 2025Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - December 31, 2023University of California Davis - Specialization in Search Engine Optimization (SEO)
January 1, 2023 - December 31, 2023Google Data Analytics Professional Qualification
January 1, 2023 - December 31, 2023Meta Social Media Marketing Professional Certificate
January 1, 2023 - December 31, 2023Advanced Google Analytics Course Completion
January 1, 2023 - December 31, 2023Google - Fundamentals of Digital Marketing Course Completion
January 1, 2023 - December 31, 2023HubSpot Certified Qualification in Social Media Strategies and Applications
January 1, 2023 - December 31, 2023Google - Fundamentals of Data Studio Course Completion
January 1, 2023 - December 31, 2023Google Ads Search Certification & Display Certification
January 1, 2023 - December 31, 2023Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Financial Services, Healthcare, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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