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I’m Mustafa Bohra, a Head of Design and AI Strategy with 6+ years across brand identity, motion graphics, and creative strategy. I build AI-enabled creative workflows and lead teams to deliver high-conversion visuals—spanning enterprise campaigns, video assets, and digital experiences—while keeping brand consistency across every touchpoint. I’m known for turning creative direction into measurable outcomes, from improving search visibility and machine-readiness using GEO to raising conversion rates through optimized motion and web design. I also work hands-on with generative tools and modern design stacks, guiding everything from UI/UX systems to animated storytelling and AI-assisted production pipelines.…I’m Mustafa Bohra, a Head of Design and AI Strategy with 6+ years across brand identity, motion graphics, and creative strategy. I build AI-enabled creative workflows and lead teams to deliver high-conversion visuals—spanning enterprise campaigns, video assets, and digital experiences—while keeping brand consistency across every touchpoint. I’m known for turning creative direction into measurable outcomes, from improving search visibility and machine-readiness using GEO to raising conversion rates through optimized motion and web design. I also work hands-on with generative tools and modern design stacks, guiding everything from UI/UX systems to animated storytelling and AI-assisted production pipelines.

Mustafa Bohra

Creative Director, AI Strategy Consultant, Graphic Designer, +2

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I’m Mustafa Bohra, a Head of Design and AI Strategy with 6+ years across brand identity, motion graphics, and creative strategy. I build AI-enabled creative workflows and lead teams to deliver high-conversion visuals—spanning enterprise campaigns, video assets, and digital experiences—while keeping brand consistency across every touchpoint. I’m known for turning creative direction into measurable outcomes, from improving search visibility and machine-readiness using GEO to raising conversion rates through optimized motion and web design. I also work hands-on with generative tools and modern design stacks, guiding everything from UI/UX systems to animated storytelling and AI-assisted production pipelines.…I’m Mustafa Bohra, a Head of Design and AI Strategy with 6+ years across brand identity, motion graphics, and creative strategy. I build AI-enabled creative workflows and lead teams to deliver high-conversion visuals—spanning enterprise campaigns, video assets, and digital experiences—while keeping brand consistency across every touchpoint. I’m known for turning creative direction into measurable outcomes, from improving search visibility and machine-readiness using GEO to raising conversion rates through optimized motion and web design. I also work hands-on with generative tools and modern design stacks, guiding everything from UI/UX systems to animated storytelling and AI-assisted production pipelines.

Available to hire

I’m Mustafa Bohra, a Head of Design and AI Strategy with 6+ years across brand identity, motion graphics, and creative strategy. I build AI-enabled creative workflows and lead teams to deliver high-conversion visuals—spanning enterprise campaigns, video assets, and digital experiences—while keeping brand consistency across every touchpoint.

I’m known for turning creative direction into measurable outcomes, from improving search visibility and machine-readiness using GEO to raising conversion rates through optimized motion and web design. I also work hands-on with generative tools and modern design stacks, guiding everything from UI/UX systems to animated storytelling and AI-assisted production pipelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Head of Design & AI Strategy at Pixel Hatch Studio

January 1, 2024 - Present

Developed a Generative Engine Optimization (GEO) framework to help enterprise brands achieve visibility on AI platforms like ChatGPT and Gemini. Directed high-conversion creatives and video assets for ecommerce brands, integrating generative AI to improve production efficiency by 65% while maintaining premium quality. Oversaw brand identity and motion graphics to ensure consistent visual storytelling across digital touchpoints. Ran HatchRank SEO audits and multi-agent AI previews, increasing search authority and machine-readiness by 40%.

Motion & Graphic Designer at Alter Learning

December 1, 2023 - January 1, 2024

Designed promotional videos, social media assets, and complete website designs for campaigns. Increased social engagement by 15% month-over-month. Developed an animated game trailer that contributed to over 10,000 new user registrations after launch. Led website redesign efforts to improve navigation, increase lead generation by 10%, and produced brand-consistent marketing materials supporting digital presence and storytelling.

Senior Graphic Designer at CMZI Infotech

November 1, 2022 - June 1, 2024

Directed creative projects from concept through execution. Created motion graphics and promotional materials that improved website conversion rates by 25%. Translated brand objectives into digital campaigns that increased online engagement for client work. Established visual guidelines with stakeholders to ensure consistent branding across deliverables.

Graphic Designer at Select Brands

May 1, 2021 - October 1, 2022

Designed and animated product visuals, created explainer videos, and built digital campaign assets that improved conversion rates by 15%. Produced social graphics resulting in 30% higher audience engagement. Managed product photo and video photography to maintain consistent visual quality, and translated creative briefs into design deliverables aligned with client goals.

Graphic Designer at Mr. Bhartiуa Education

March 1, 2019 - May 1, 2021

Produced video lessons and e-learning modules using visual storytelling. Improved video pacing and structure for clarity and higher viewer retention. Designed marketing campaigns for digital education platforms.