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Hi, I'm Serena Seghizzi, a passionate UX/UI designer with a strong background in web and graphic design. Over the years, I've worked closely with IT and marketing teams to create seamless and visually appealing digital experiences, from apps to websites and TV interfaces. I love collaborating with diverse teams and clients and bringing creative ideas to life through research, wireframing, prototyping, and design. I have worked with a range of industries including fashion, food, skincare, and events, and have contributed to projects for well-known brands such as Lamborghini, KFC, and BancoBPM. My approach focuses on beautiful graphics, user empathy, and effective communication, ensuring that every design tells a story and enhances user experience.…Hi, I'm Serena Seghizzi, a passionate UX/UI designer with a strong background in web and graphic design. Over the years, I've worked closely with IT and marketing teams to create seamless and visually appealing digital experiences, from apps to websites and TV interfaces. I love collaborating with diverse teams and clients and bringing creative ideas to life through research, wireframing, prototyping, and design. I have worked with a range of industries including fashion, food, skincare, and events, and have contributed to projects for well-known brands such as Lamborghini, KFC, and BancoBPM. My approach focuses on beautiful graphics, user empathy, and effective communication, ensuring that every design tells a story and enhances user experience.

Serena Seghizzi

UX Designer, UI Designer, Web Designer, +2

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Hi, I'm Serena Seghizzi, a passionate UX/UI designer with a strong background in web and graphic design. Over the years, I've worked closely with IT and marketing teams to create seamless and visually appealing digital experiences, from apps to websites and TV interfaces. I love collaborating with diverse teams and clients and bringing creative ideas to life through research, wireframing, prototyping, and design. I have worked with a range of industries including fashion, food, skincare, and events, and have contributed to projects for well-known brands such as Lamborghini, KFC, and BancoBPM. My approach focuses on beautiful graphics, user empathy, and effective communication, ensuring that every design tells a story and enhances user experience.…Hi, I'm Serena Seghizzi, a passionate UX/UI designer with a strong background in web and graphic design. Over the years, I've worked closely with IT and marketing teams to create seamless and visually appealing digital experiences, from apps to websites and TV interfaces. I love collaborating with diverse teams and clients and bringing creative ideas to life through research, wireframing, prototyping, and design. I have worked with a range of industries including fashion, food, skincare, and events, and have contributed to projects for well-known brands such as Lamborghini, KFC, and BancoBPM. My approach focuses on beautiful graphics, user empathy, and effective communication, ensuring that every design tells a story and enhances user experience.

Available to hire

Hi, I’m Serena Seghizzi, a passionate UX/UI designer with a strong background in web and graphic design. Over the years, I’ve worked closely with IT and marketing teams to create seamless and visually appealing digital experiences, from apps to websites and TV interfaces. I love collaborating with diverse teams and clients and bringing creative ideas to life through research, wireframing, prototyping, and design.

I have worked with a range of industries including fashion, food, skincare, and events, and have contributed to projects for well-known brands such as Lamborghini, KFC, and BancoBPM. My approach focuses on beautiful graphics, user empathy, and effective communication, ensuring that every design tells a story and enhances user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Web Designer at Chili tv

July 31, 2018 - July 23, 2025

In charge of creating graphics for TV interfaces, websites, and iOS/Android apps. Worked as a front-end developer collaborating closely with the IT team to find optimal solutions. Served as a connector between IT and Marketing.

Web Designer at Piksel

December 31, 2012 - July 23, 2025

Created graphics for TV interfaces, websites, and iOS/Android apps. Consulted for RCS group and Chili TV, developing UX/UI components on Libreria Rizzoli during tenure at RCS.

UX - UI Designer at Shots

February 1, 2021 - Present

Responsible for user research, information architecture, interaction and visual design, and prototyping for web and mobile products. Collaborated with customers, product managers, business partners, and engineers to define product requirements and roadmaps. Worked across fashion, food, service, skincare and events projects.

UX - UI Designer at Disko

December 31, 2019 - July 23, 2025

Handled user research, information architecture, interaction and visual design, and prototyping for web and mobile products. Collaborated with product managers, business partners, and engineers to define product requirements and roadmaps. Worked on brands such as Lamborghini, Cannamela, Bonomelli, and Moto Guzzi.

UX - UI Designer at Isobar - Dentsu

December 31, 2020 - July 23, 2025

Provided design solutions based on user research, information architecture, interaction design, visual design, and prototyping. Worked on brands including KFC, Cofidis, Alpro, BancoBPM, Plasmon, and Sorgenia. Contributed to a task force developing better workflow methods with XD and Zeplin. Created a design system adhering to atomic design principles. Responsibilities included wireframing, research support, onboarding animations, UI visuals, and prototyping.