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As a results-driven Social Media Manager boasting a solid 6-year track record complemented by a decade of content creation expertise, I excel in devising detailed and effective social strategies that resonate with audiences. My innovative content production is proven to significantly boost audience engagement. Furthermore, I possess a strong aptitude for inspiring and motivating team members to achieve optimum performance levels, ensuring that every project is executed with excellence and delivers tangible outcomes.…As a results-driven Social Media Manager boasting a solid 6-year track record complemented by a decade of content creation expertise, I excel in devising detailed and effective social strategies that resonate with audiences. My innovative content production is proven to significantly boost audience engagement. Furthermore, I possess a strong aptitude for inspiring and motivating team members to achieve optimum performance levels, ensuring that every project is executed with excellence and delivers tangible outcomes.

Shalini Bharwani Tilani

Social Media Manager, Content Producer, Influencer Marketing Manager, +5

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As a results-driven Social Media Manager boasting a solid 6-year track record complemented by a decade of content creation expertise, I excel in devising detailed and effective social strategies that resonate with audiences. My innovative content production is proven to significantly boost audience engagement. Furthermore, I possess a strong aptitude for inspiring and motivating team members to achieve optimum performance levels, ensuring that every project is executed with excellence and delivers tangible outcomes.…As a results-driven Social Media Manager boasting a solid 6-year track record complemented by a decade of content creation expertise, I excel in devising detailed and effective social strategies that resonate with audiences. My innovative content production is proven to significantly boost audience engagement. Furthermore, I possess a strong aptitude for inspiring and motivating team members to achieve optimum performance levels, ensuring that every project is executed with excellence and delivers tangible outcomes.

Available to hire

As a results-driven Social Media Manager boasting a solid 6-year track record complemented by a decade of content creation expertise, I excel in devising detailed and effective social strategies that resonate with audiences.

My innovative content production is proven to significantly boost audience engagement. Furthermore, I possess a strong aptitude for inspiring and motivating team members to achieve optimum performance levels, ensuring that every project is executed with excellence and delivers tangible outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager / Influencer Marketing Manager at Nukhba Social

May 1, 2025 - Present

Produced premium product photography and video content for digital marketing channels. Managed Shopify product listings weekly, upholding luxury brand image. Directed daily content for Instagram, Pinterest, TikTok, and LinkedIn (reels, posts, stories). Led marketing team operations, provided creative guidance, and ensured campaign punctuality. Coordinated influencer partnerships aligned with the brand’s upscale ethos. Designed marketing collateral using Canva.

External Marketing Consultant at Heera Diamonds (London)

May 1, 2025 - Present

Produced premium product photography and video content for digital marketing channels. Managed Shopify product listings weekly, upholding brand's luxury image and attention to detail. Orchestrated daily content across Instagram, Pinterest, TikTok, and LinkedIn including reels, posts, and stories. Directed marketing team operations ensuring creative guidance and campaign timelines. Fostered collaboration for unified brand storytelling and aesthetics. Strategized and implemented Meta Ads campaigns to boost engagement and e-commerce conversions. Crafted newsletters post-training maintaining brand voice. Upheld high communication standards in customer relations. Initiated and managed influencer partnerships consistent with upscale brand ethos. Managed pricing databases in Excel for accurate e-commerce integration and designed marketing collateral including brochures and ads tailored for social media using Canva.

External Marketing Consultant at Heera Diamonds (London)

May 1, 2025 - Present

Produced premium product photography and video content for digital marketing channels; managed Shopify product listings weekly to uphold brand luxury and precision. Directed daily content across Instagram, Pinterest, TikTok, and LinkedIn including reels, posts, and stories. Led marketing team operations with creative guidance and ensured campaign punctuality. Strategized and implemented Meta Ads campaigns to boost engagement and e-commerce conversions. Managed influencer partnerships aligned with brand ethos and maintained pricing databases for e-commerce.

External Marketing Consultant at Heera Diamonds (London)

May 1, 2025 - Present

Produced premium product photography and video content for digital marketing channels. Managed Shopify product listings weekly, upholding brand’s luxury image and detail precision. Orchestrated daily content for Instagram, Pinterest, TikTok, and LinkedIn, including reels, posts, and stories. Directed marketing team operations, providing creative guidance and ensuring campaign punctuality. Fostered collaboration for unified brand storytelling and aesthetics across digital platforms. Strategized and implemented Meta Ads campaigns to enhance engagement and e-commerce conversions. Crafted and disseminated newsletters post-training, preserving brand voice and message clarity. Upheld exemplary communication standards in customer relations management. Initiated and managed influencer partnerships, consistent with the brand’s upscale ethos. Managed comprehensive pricing databases in Excel for accurate e-commerce integration. Designed marketing collateral, including brochures and ads, tailo

Social Media Outreach Lead & Influencer Marketer at Nukhba Social

April 30, 2025 - July 28, 2025

Spearheaded high-impact video production for social media, blogs, and marketing, ensuring brand consistency and audience engagement. Managed content calendar aligned with marketing strategies. Produced monthly feature videos including restaurant previews and culinary advice. Crafted and implemented dynamic content strategies and campaign roadmaps. Optimized video scheduling to maximize engagement. Led influencer marketing campaigns, recruiting 5 key influencers monthly from UAE and KSA foodie scenes. Negotiated and maintained influencer partnerships, enhancing brand exposure.

Social Media Outreach Lead & Influencer Marketer at Nukhba Social

April 30, 2025 - July 28, 2025

Spearheaded high-impact video production for social media and marketing initiatives, ensuring brand consistency and audience engagement. Managed content calendar aligned with marketing strategies and produced monthly feature videos on restaurants and customer experiences. Led influencer campaigns, recruiting and maintaining influencer partnerships in UAE and KSA. Negotiated influencer deals and measured campaign impact to enhance brand exposure.

Social Media Manager at Nukhba Social

April 30, 2025 - July 23, 2025

Spearheaded high-impact video production for social media, blogs, and marketing initiatives, ensuring brand consistency and audience engagement. Managed a robust content calendar aligned with marketing strategies to achieve company goals. Produced compelling monthly feature videos on restaurant previews, app highlights, customer experiences, and culinary advice. Crafted and implemented dynamic content strategies, including campaign roadmaps and community interactions to amplify reach. Optimized video scheduling for maximum engagement leveraging peak audience activity times. Led influencer marketing campaigns, successfully recruiting and integrating key influencers monthly from the UAE and KSA foodie scenes. Negotiated and maintained valuable influencer partnerships, measuring their impact to enhance brand exposure.

Video Production Lead / Social Media Strategist at Nukhba Social

December 1, 2024 - April 1, 2025

Spearheaded high-impact video production for social media, blogs, and marketing initiatives, ensuring brand consistency and audience engagement.

Social Media Manager at Self-Employed / Freelance

December 1, 2022 - Present

Developed and implemented inclusive social media strategies on various platforms, resulting in brand recognition. Managed a team of 4 social media coordinators, providing guidance, training, and performance evaluations. Analyzed performance metrics and provided insights to optimize campaigns and improve engagement rates. Collaborated with marketing, sales, influencers and content teams to ensure consistent brand messaging and promotional efforts. Conducted multi-channel marketing across different social media platforms using a variety of formats.

Social Media Manager & Influencer Marketer at Pehnava Exhibitions

December 1, 2022 - Present

Developed and implemented inclusive social media strategies leading to brand recognition. Managed a team of 4 social media coordinators providing guidance, training, and evaluations. Analyzed performance metrics to optimize campaigns and improve engagement. Collaborated with marketing, sales, influencers, and content teams to ensure consistent brand messaging. Conducted multi-channel marketing using various content formats.

Social Media Manager & Influencer Marketer at Pehnava Exhibitions

December 1, 2022 - Present

Developed and implemented inclusive social media strategies that enhanced brand recognition. Managed a team of 4 social media coordinators including training and performance evaluations. Analyzed campaign performance metrics and collaborated with marketing, sales, influencers, and content teams to ensure consistent brand messaging and multi-channel marketing efforts across social platforms.

Social Media Coordinator/Content Writing at Momspresso

December 1, 2022 - Present

Developed and implemented inclusive social media strategies on various platforms, resulting in increased brand recognition. Managed a team of 4 social media coordinators, providing guidance, training, and performance evaluations. Analyzed performance metrics and provided insights to optimize campaigns and improve engagement rates. Collaborated with marketing, sales, influencer, and content teams to ensure consistent brand messaging and promotional efforts. Conducted multi-channel marketing across different social media platforms using a variety of formats.

Social Media Coordinator/ Content Writing at MomsPresso

March 31, 2020 - July 28, 2025

Created and curated engaging content for Facebook and Instagram. Monitored online conversations and engaged with followers to build community. Stayed updated on industry trends to drive innovation and competitive advantage.

Social Media Coordinator/Content Writing at Momspresso

March 31, 2020 - July 28, 2025

Created and curated engaging content for Facebook and Instagram. Engaged with followers to build relationships and grow community. Stayed updated on social media trends and best practices to innovate and maintain competitive advantage.

Content Creator / Influencer at Various brands (Samsung, MG Motors, Intercontinental Hotel, Park Hyatt, Maruti Suzuki)

July 1, 2014 - Present

Created unique video content and edited for smooth execution. Collaborated with brands and agencies to create sponsored content and partnerships that align with the influencer's personal brand. Developed and executed social media content strategies to increase engagement and reach on platforms such as Instagram and Facebook. Collaborated with brands on sponsored content campaigns, resulting in revenue growth.

Social Media Influencer at Girlinthecityind Dubai (Content Creator)

July 1, 2014 - Present

Created unique video content and edited for smooth execution. Collaborated with brands and agencies to create sponsored content aligning with personal brand. Worked with top brands including Samsung, MG Motors, Intercontinental Hotel, Park Hyatt, and Maruti Suzuki. Developed social media strategies to increase engagement on Instagram and Facebook. Collaborated on sponsored campaigns increasing revenue by 20%. Participated in industry events and conferences to stay current on trends.

Social Media Influencer at Girlinthecityind

July 1, 2014 - Present

Crafted unique video content and edited for smooth execution. Collaborated with brands and agencies for sponsored content and partnerships aligned with personal brand. Worked with top brands including Samsung, MG Motors, Intercontinental Hotel, Park Hyatt, and Maruti Suzuki. Developed social media content strategies to boost engagement on Instagram and Facebook. Participated in industry events to stay updated on social media trends.

Social Media Influencer at Girlinthecityindubai (Content Creator)

July 1, 2014 - Present

Crafted unique video content and edited for smooth execution. Collaborated with brands and agencies to create sponsored content and partnerships aligned with the influencer's personal brand. Worked with top brands including Samsung, MG Motors, Intercontinental Hotel, Park Hyatt, and Maruti Suzuki. Developed and executed social media content strategies to increase engagement and reach primarily on Instagram and Facebook. Collaborated on sponsored content campaigns resulting in a 20% increase in revenue. Regularly participated in industry events and conferences to stay updated on social media trends and best practices.

Social Media Coordinator / Content Writer at Various Brands

December 1, 2013 - March 1, 2020

Created and curated engaging content for social media platforms for Facebook & Instagram. Monitored online conversations and engaged with followers to build relationships and foster community growth. Stayed up-to-date with industry trends and best practices to drive innovation and competitive advantage.

Administration Officer at QX Private Ltd

November 30, 2006 - July 28, 2025

Oversaw office operations and provided administrative support to departments. Maintained records and managed inventory. Coordinated meetings, prepared agendas, and generated reports. Responded to staff and client inquiries resolving issues professionally. Assisted with budget planning, expense tracking, and renovation projects.

Administration Officer at QX Private Ltd

November 30, 2006 - July 28, 2025

Oversaw office operations and provided administrative support. Maintained records, processed paperwork, coordinated meetings, and responded to staff and client inquiries professionally. Assisted with budget planning, expense tracking, and office renovation projects.

Administration Officer at QX Private Ltd

November 30, 2006 - July 23, 2025

Oversaw office operations and provided administrative support to various departments. Maintained accurate records, processed paperwork, and managed office supplies inventory. Coordinated meetings, prepared agendas, and generated reports for management review. Responded to inquiries from staff and clients, resolving issues timely and professionally. Assisted with budget planning, expense tracking, and office renovation projects as needed.

Administration Officer at AHMEDABAD MANAGEMENT ASSOCIATION

July 1, 2004 - November 1, 2006

Oversaw office operations and provided administrative support to various departments. Maintained accurate records, processed paperwork, and managed office supplies inventory. Coordinated meetings, prepared agendas, and generated reports for management review. Responded to inquiries from staff and clients, resolving issues in a timely and professional manner. Assisted with budget planning, expense tracking, and office renovation projects as needed.