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Hi, I'm Shruti Vidyanand, a passionate UX/UI Product Designer with a strong background in SaaS, e-commerce, and healthcare industries. I love enhancing user experiences through research-driven design and working collaboratively with cross-functional teams to create intuitive and high-performing digital products. My work focuses on user-centered design that drives business growth and improves team efficiency. With over five years of experience, I've led projects that not only improve usability but also significantly increase engagement and revenue. I'm always excited to take on new challenges that allow me to innovate and create impactful digital experiences that users love.…Hi, I'm Shruti Vidyanand, a passionate UX/UI Product Designer with a strong background in SaaS, e-commerce, and healthcare industries. I love enhancing user experiences through research-driven design and working collaboratively with cross-functional teams to create intuitive and high-performing digital products. My work focuses on user-centered design that drives business growth and improves team efficiency. With over five years of experience, I've led projects that not only improve usability but also significantly increase engagement and revenue. I'm always excited to take on new challenges that allow me to innovate and create impactful digital experiences that users love.

Shruti Vidyanand

UX Designer, UI Designer, Product Designer, +2

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Hi, I'm Shruti Vidyanand, a passionate UX/UI Product Designer with a strong background in SaaS, e-commerce, and healthcare industries. I love enhancing user experiences through research-driven design and working collaboratively with cross-functional teams to create intuitive and high-performing digital products. My work focuses on user-centered design that drives business growth and improves team efficiency. With over five years of experience, I've led projects that not only improve usability but also significantly increase engagement and revenue. I'm always excited to take on new challenges that allow me to innovate and create impactful digital experiences that users love.…Hi, I'm Shruti Vidyanand, a passionate UX/UI Product Designer with a strong background in SaaS, e-commerce, and healthcare industries. I love enhancing user experiences through research-driven design and working collaboratively with cross-functional teams to create intuitive and high-performing digital products. My work focuses on user-centered design that drives business growth and improves team efficiency. With over five years of experience, I've led projects that not only improve usability but also significantly increase engagement and revenue. I'm always excited to take on new challenges that allow me to innovate and create impactful digital experiences that users love.

Available to hire

Hi, I’m Shruti Vidyanand, a passionate UX/UI Product Designer with a strong background in SaaS, e-commerce, and healthcare industries. I love enhancing user experiences through research-driven design and working collaboratively with cross-functional teams to create intuitive and high-performing digital products. My work focuses on user-centered design that drives business growth and improves team efficiency.

With over five years of experience, I’ve led projects that not only improve usability but also significantly increase engagement and revenue. I’m always excited to take on new challenges that allow me to innovate and create impactful digital experiences that users love.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

UI/UX Product Designer at P3 Hotel Software

April 1, 2024 - Present

Optimize SaaS user journeys and customize core products for clients in the USA, Ireland, and the EU. Lead end-to-end design from problem definition and research to prototyping and final implementation. Iteratively refine products through heuristic and UX audits and user testing. Ensure feature alignment with product vision while advocating UX best practices. Collaborate with product owners, engineers, and stakeholders to create user-centered solutions. Maintain and enhance a consistent design system with documentation and smooth handoff processes. Led design of a feature increasing account signups by 15% in three months for a hotel chain.

Contract UX/UI Designer at Ascella Health

April 30, 2023 - July 23, 2025

Led discovery of UX bottlenecks and usability issues through UX audit, leading to research-driven design improvements. Optimized user flows to direct users toward key actions and iterated on solutions using wireframes and prototypes. Collaborated with U.S. team to implement improvements increasing user engagement and efficiency.

Interaction Designer at Publicis Groupe

August 31, 2022 - July 23, 2025

Initiated development of processes to conduct website CRO and UX audits. Regularly monitored CRO and collaborated with teams to optimize large scale FMCG e-commerce sites, boosting conversions, reducing bounce rates, and improving customer retention. Delivered end-to-end user-centric, responsive web designs through development of user flows, wireframes, prototypes, and final design handoff.

Lead UX/UI Designer at Big Bang Commerce

October 31, 2021 - July 23, 2025

Designed and optimized Shopify ecommerce experiences for 35+ B2C & B2B brands. Optimized development time by 70% through strategic design enhancements, reusable components, and streamlined workflows. Led website redesign that boosted revenue by 55%, improving user engagement and client acquisition.

Contract UX/UI Designer at Sacet Diamonds

May 31, 2021 - July 23, 2025

Conducted CRO website audit and competitor and user research during COVID-19. Redesigned task flows and created high-fidelity prototypes to enhance the luxury e-commerce experience, driving a 36% revenue increase and boosting brand awareness as a luxury and socially responsible brand.

Co-founder & UX Designer at Halfutfull Design

August 31, 2019 - July 23, 2025

Secured and led projects across web design, branding, marketing, and content strategy for diverse industries. Optimized client acquisition, design execution, and feedback processes. Drove 700% YoY client growth, expanding from 1 to 8 key clients in a year through strategic business development.