Shruti Vidyanand

Optimize SaaS user journeys and customize core products for clients in the USA, Ireland, and the EU. Lead end-to-end design from problem definition and research to prototyping and final implementation. Iteratively refine products through heuristic and UX audits and user testing. Ensure feature alignment with product vision while advocating UX best practices. Collaborate with product owners, engineers, and stakeholders to create user-centered solutions. Maintain and enhance a consistent design system with documentation and smooth handoff processes. Led design of a feature increasing account signups by 15% in three months for a hotel chain.

Led discovery of UX bottlenecks and usability issues through UX audit, leading to research-driven design improvements. Optimized user flows to direct users toward key actions and iterated on solutions using wireframes and prototypes. Collaborated with U.S. team to implement improvements increasing user engagement and efficiency.

Initiated development of processes to conduct website CRO and UX audits. Regularly monitored CRO and collaborated with teams to optimize large scale FMCG e-commerce sites, boosting conversions, reducing bounce rates, and improving customer retention. Delivered end-to-end user-centric, responsive web designs through development of user flows, wireframes, prototypes, and final design handoff.