I am a driven Media Manager with over 10 years of experience in creating and implementing successful media campaigns. I specialize in developing strategic and innovative ideas that drive brand awareness and improve product performance. I have a strong focus on digital-first strategies and excel at managing all phases of dynamic marketing initiatives from concept to delivery. Recently, I completed the Google Digital Marketing and E-Commerce certificate program, which deepened my knowledge in digital marketing and e-commerce strategies. My expertise includes social media management, digital marketing, and search engine optimization, and I have a proven ability to enhance online presence and increase engagement through targeted digital campaigns.

Samwel Ogina

I am a driven Media Manager with over 10 years of experience in creating and implementing successful media campaigns. I specialize in developing strategic and innovative ideas that drive brand awareness and improve product performance. I have a strong focus on digital-first strategies and excel at managing all phases of dynamic marketing initiatives from concept to delivery. Recently, I completed the Google Digital Marketing and E-Commerce certificate program, which deepened my knowledge in digital marketing and e-commerce strategies. My expertise includes social media management, digital marketing, and search engine optimization, and I have a proven ability to enhance online presence and increase engagement through targeted digital campaigns.

Available to hire

I am a driven Media Manager with over 10 years of experience in creating and implementing successful media campaigns. I specialize in developing strategic and innovative ideas that drive brand awareness and improve product performance. I have a strong focus on digital-first strategies and excel at managing all phases of dynamic marketing initiatives from concept to delivery.

Recently, I completed the Google Digital Marketing and E-Commerce certificate program, which deepened my knowledge in digital marketing and e-commerce strategies. My expertise includes social media management, digital marketing, and search engine optimization, and I have a proven ability to enhance online presence and increase engagement through targeted digital campaigns.

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Work Experience

Digital Media Consultant at Kenya Bureau Of Standards
September 30, 2025 - July 23, 2025
Negotiated contracts with vendors for SEO tools and services, ensuring cost-effective solutions. Adapted digital marketing strategies based on analytical insights from campaign data and industry trends. Designed landing pages optimized for conversion enhancing effectiveness of online advertising campaigns. Conducted competitive analysis to identify market gaps and growth opportunities. Coordinated messaging and branding consistency across digital channels. Provided training and support on SEO and social media best practices. Assisted in development of KEBS digital marketing strategy contributing to growth and online reputation.
Principal Media Relations Officer at Office Of The Majority Leader, National Assembly
October 1, 2022 - Present
Prepared detailed reports on public relations activities for senior management review. Organized promotional events such as product launches and press tours. Created content for websites, blogs, and newsletters to engage target audiences. Coordinated press conferences and media events to promote brand awareness. Managed social media engagement and brand management for the Majority Leader. Oversaw parliamentary website management including SEO and used Google Analytics to track public engagement.
Senior Political Reporter at Citizen TV
September 30, 2022 - July 23, 2025
Analyzed complex information to present it understandably to the public. Edited content for accuracy and journalistic standards. Reported live from events, providing timely updates. Researched and compiled information for news stories from various sources. Covered major political events including the 2017 and 2022 General Elections. Produced and edited news stories for broadcast ensuring accuracy and timeliness. Developed strong relationships with political figures and stakeholders. Played key role in election coverage providing in-depth analysis and reporting.
Political Reporter at KTN
January 31, 2016 - July 23, 2025
Maintained confidentiality of sources according to ethical journalism guidelines. Mentored junior reporters on research techniques and writing skills. Adhered to tight deadlines while maintaining high-quality work standards. Edited content for accuracy and clarity. Reported on significant political developments and current affairs. Maintained a network of contacts across the political landscape.

Education

Master of Arts at Daystar University
January 1, 2025 - November 1, 2025

Qualifications

Google Digital Marketing and E-Commerce Professional Certificate
January 11, 2030 - July 23, 2025

Industry Experience

Government, Media & Entertainment, Professional Services