Available to hire
I’m Muhammad Azhar Qayyum, a senior Business Development and Digital Marketing Strategist with over 15 years of experience driving consistent revenue growth for technology and services companies.
I specialize in turning strategic vision into actionable growth plans, building C-level relationships, and delivering end-to-end results through targeted SEO/SEM, digital marketing, and innovative campaigns. I enjoy collaborating across teams to scale brands, create competitive advantage, and expand into new markets with sustainable success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Business Development Consultant at Renaissance Software (Pvt) Ltd
January 1, 2017 - PresentSenior Business Development Consultant accelerating growth for technology companies in SaaS, Fintech, and Healthcare. Expertise in online business development, strategic bidding, lead generation, project management, and digital marketing including SEO execution. Skilled in client needs assessment, proposal preparation, project scoping, client communication, and reputation management. Utilizes advanced LinkedIn outreach and B2B prospecting tools to align digital strategies with execution and build scalable pipelines.
Business Development & Production Lead at AZY PRODUCTION (Production Wing of Renaissance Software (Pvt) Ltd)
January 1, 2017 - PresentLed business development and production for clients promoting their businesses on social media channels, growing Instagram, Twitter, Blog, and Facebook engagement by 75% within 90 days. Managed social media strategy implementation, content generation, SEO, paid search, web-based ad campaigns, event management, photography and video production for various industries including retail, beauty, education, and health.
Business Development Consultant (Creative & Digital Marketer) at Renaissance Software & Azy Production
June 30, 2022 - July 23, 2025Provided business development consultancy and digital marketing services to automobile industry clients and tech companies. Managed project and team leadership, social media marketing strategies, content building, creative campaign direction, website design and development, and CRM workflow management. Created content calendars, brand guidelines, and optimized marketing projects to meet budgets and client goals.
Growth & Product Marketing Consultant at Arkhitech
March 31, 2021 - July 23, 2025Responsible for developing growth strategies, media KPIs, user acquisition through performance marketing, and lead generation for SaaS-based marketplaces focused on grocery and food delivery systems. Created dashboards, strictly executed A/B testing, designed SOPs for operations, and managed CRM workflows to optimize customer lifecycle and marketing effectiveness.
Business Development Manager | Creative & Digital Marketer at The Millennium Group of Companies / The Millennium Builders
May 31, 2019 - July 23, 2025Developed and implemented social media strategies to enhance brand visibility and lead generation in the real estate sector. Created engaging content calendars, managed social media communities, executed targeted advertising campaigns, and collaborated with agents for professional photography and videography of properties. Oversaw website design, CRM implementation, and staff training.
Senior International Customer Support at ZTESoft Pvt Ltd, China
April 30, 2017 - July 23, 2025Member of International Customer Care handling pre-sale and post-sale technical support and acceptance testing for billing and charging systems across GSM and CDMA technologies. Responsibilities included requirement gathering, system design, technical workshops, and end-to-end project management for Etisalat Sri Lanka and SCO Pakistan operators.
Executive / Senior Marketing Director / Co-founder at Renaissance Software (Pvt) Ltd
November 30, 2014 - July 23, 2025Developed and implemented strategic marketing and operational plans for IT/software house. Conducted industry trend analysis, built brand recognition through marketing, logo and web design, and trained sales staff. Achieved significant increase in project acquisition and client targeting efficiency. Led social media marketing and branding initiatives to boost company image and credibility.
Senior Business Development Consultant at Renaissance Software (Pvt) Ltd
January 1, 2017 - PresentSenior consultant responsible for accelerating growth for technology companies in SaaS, Fintech, and Healthcare sectors. Expertise in online business development, strategic bidding, lead generation, project management, and digital marketing execution including SEO. Managed strategic outreach on platforms like Upwork and LinkedIn with a focus on data-driven decision making and client communication.
Business Development & Leading Production Wing at AZY PRODUCTION (digital marketing wing of Renaissance Software (Pvt) Ltd)
January 1, 2017 - PresentLed production wing for photography, films, ads, and digital marketing. Enhanced social media engagement by 75% within first 90 days through content strategy, web campaigns, SEO, paid search, and event management. Delivered creative photography and videography services for major clients in retail, beauty, education, and health sectors.
Business Development Consultant at Renaissance Software & Azy Production
June 30, 2022 - July 23, 2025Provided consultancy services in business development, marketing, project management, and digital marketing strategies including social media and creative campaigns for clients, especially in the automobile industry. Led creative teams for content creation, infographics, video production, and campaign forecasting.
Growth & Product Marketing Consultant at Arkhitech
March 31, 2021 - July 23, 2025Developed growth strategy and media KPIs for SAAS based marketplaces (HowMuch.pk and Foodnerd.pk). Drove user acquisition via performance marketing and lead generation. Executed A/B testing, managed CRM workflows, and designed SOPs for business marketing and delivery services operations.
Business Development Manager | Creative & Digital Marketer at The Millennium Group of Companies / The Millennium Builders
May 31, 2019 - July 23, 2025Enhanced brand visibility through social media strategies, content calendars, and targeted ad campaigns in real estate sector. Delivered professional property photography and video production. Managed website solutions, property CRM implementation, and inter-team collaboration to ensure consistent branding.
Senior Int’l Customer Support at ZTESoft Pvt Ltd, China
April 30, 2017 - July 23, 2025Member of international customer care team handling pre-sale and post-sale technical support, system design, requirement gathering, and project management for telecom billing systems including Etisalat Convergent Billing System in Sri Lanka and Pakistan.
Business Development Manager / Product Manager at Arkhitech
May 31, 2016 - July 23, 2025Managed account development, client needs assessment, contract negotiations, and bidding on platforms like Upwork. Led market research, sales alignment, social media marketing, and client relationship management to grow business and improve bottom line.
Executive / Senior Marketing Director / Co-founder at Renaissance Software (Pvt) Ltd
November 30, 2014 - July 23, 2025Led strategic marketing and operational plans for IT/Software company. Improved operational efficiencies and developed targeted client base through enhanced marketing, branding, and social media initiatives, achieving a 200% increase in sellable projects and stronger brand recognition.
Senior Business Development Consultant at Renaissance Software (Pvt) Ltd
January 1, 2017 - PresentLed business development consultancy with over 10 years of experience accelerating growth for SaaS, Fintech, and healthcare technology companies. Specialized in strategic bidding, lead generation, project management, and digital marketing with focus on SEO execution. Managed outreach and competitive proposal positioning on platforms like Upwork and LinkedIn. Expert in LinkedIn Sales Navigator and other B2B prospecting tools. Developed scalable business pipelines and long-term client partnerships in competitive markets.
Business Development Consultant at Freelance via Renaissance Software & Azy Production
June 30, 2022 - August 7, 2025Provided business development consultancy to automobile industry clients including Suzuki Islamabad, Suzuki Rawalpindi, Kia Metropolis Islamabad, Changan Islamabad, and PEUGEOT Metropolis Islamabad. Delivered project management, IT, marketing, and creative agency services including web solutions, social media marketing strategy and execution. Led creative teams for campaign production, content building, and client communications.
Growth & Product Marketing Consultant at Arkhitech - SAAS Products
March 31, 2021 - August 7, 2025Developed growth strategy and media KPIs for user retention, acquisition, and channel mix for HowMuch.pk and Foodnerd.pk, SAAS marketplaces and POS solutions. Led performance marketing, lead generation via marketplaces and LinkedIn, reporting, A/B testing and optimization. Designed SOPs for B2B & B2C marketing and managed CRM workflows using Hubspot.
Business Development Manager | Creative & Digital Marketer at The Millennium Group of Companies / The Millennium Builders
May 31, 2019 - August 7, 2025Developed and implemented social media strategies to enhance brand visibility and lead generation in real estate. Managed content calendars, responded to social media community, executed targeted ad campaigns, and analyzed metrics for optimization. Collaborated with internal teams and vendors for consistent messaging. Delivered high-quality photography and videos for property marketing. Provided web solutions and property CRM implementation and training.
Senior International Customer Support at ZTESoft Pvt Ltd, China
April 30, 2017 - August 7, 2025Provided pre-sale and post-sale technical support, requirement gathering, system design, and end-to-end project management for convergent billing and customer care systems for clients including Etisalat Sri Lanka and SCO Pakistan. Conducted technical workshops and acceptance testing.
Business Development Manager / Product Manager at Arkhitech
May 31, 2016 - August 7, 2025Managed account development, cold calling, client needs assessment, bidding, contract negotiations, and sales. Coordinated with sales teams, forecasted trends, and motivated teams. Specialized in social media campaigns, digital marketing initiatives, and client relationship management.
Executive / Senior Marketing Director / Co-founder at Renaissance Software (Pvt) Ltd
November 30, 2014 - August 7, 2025Devised, developed, and implemented strategic marketing and operational plans for IT/software house. Focused sales team on qualifying high-yield clients and improved reporting formats. Led digital social marketing, branding initiatives, and marketing activities that doubled sellable projects and enhanced company credibility.
Executive / Senior Marketing Director / Co-founder at Renaissance Software (Pvt) Ltd
November 30, 2014 - October 9, 2025In charge of devising, developing, and implementing strategic marketing and operational plans for an IT/software house. Led business development through marketplaces and direct outreach, built brand identity, managed multi-channel campaigns, and contributed to stronger market recognition and growth.
Senior International Customer Support at ZTESoft Pvt Ltd, China
April 1, 2017 - October 9, 2025Requirement gathering, workshops, system design and end-to-end project management for Post-Paid/Billing and Convergent Billing solutions; supported presale & post-sale activities across international customers.
Business Development Manager | Creative & Digital Marketer at The Millennium Group of Companies / The Millennium Builders
May 31, 2019 - October 9, 2025Developed and implemented social media strategies, content calendars, and targeted ad campaigns; coordinated with real estate agents and vendors; produced media for property marketing; led CRM/web solution initiatives and branding.
Growth & Product Marketing Consultant at Arkhitech
March 31, 2021 - October 9, 2025Defined growth strategy and KPIs for user retention and acquisition for SAAS products HowMuch.pk and Foodnerd.pk; led lead generation, paid acquisition, dashboard development, A/B testing, and SOPs for B2B/B2C marketing.
Business Development Consultant (Growth | Creative & Digital Marketing) at Renaissance Software & Azy Production
June 30, 2022 - October 9, 2025Provided BD consultancy, project management, web solutions, social media marketing, and creative campaigns; led content creation, branding, and client presentations; managed workflows and KPI tracking.
Senior BD Consultant at Renaissance Software (Pvt) Ltd
January 1, 2017 - PresentSenior business development consultant focusing on strategic bidding, lead generation, online marketing and end-to-end execution; built scalable pipelines and long-term client partnerships.
Education
MSc at Mohi-ud-din Islamic University (Nerian Sharif) AJK, Pakistan
January 1, 2003 - December 31, 2003Master at Preston University, Pakistan
January 1, 2000 - December 31, 2000Bachelor at Allama Iqbal Open University, Pakistan
January 1, 1998 - December 31, 1998Bachelor at Punjab University, Pakistan
January 1, 1997 - December 31, 1997MSc at Mohi-ud-din Islamic University (Nerian Sharif) AJK, Pakistan
January 1, 2003 - December 31, 2003Master in Computer Sciences at Preston University, Pakistan
January 1, 2000 - December 31, 2000Bachelor in Business Administration at Allama Iqbal Open University, Pakistan
January 1, 1998 - December 31, 1998Bachelor in Commerce at Punjab University, Pakistan
January 1, 1997 - December 31, 1997MSc Software Engineering & Designing at Mohi-ud-din Islamic University (Nerian Sharif) AJK, Pakistan
January 11, 2030 - January 1, 2003Master in Computer Sciences (Information Technology) at Preston University, Pakistan
January 11, 2030 - January 1, 2000Bachelor in Business Administration at Allama Iqbal Open University, Pakistan
January 11, 2030 - January 1, 1998Bachelor in Commerce at Punjab University, Pakistan
January 11, 2030 - January 1, 1997Project Management Certificate at Quaid-e-Azam University
January 11, 2030 - January 1, 2005Functional Consultant (Oracle Financial 11i) at Oracle University
January 11, 2030 - January 1, 2006CMMi Training at ZTE
January 11, 2030 - January 1, 2007MSc (Software Engineering & Designing) at Mohi-ud-din Islamic University (Nerian Sharif) AJK, Pakistan
January 1, 2003 - October 9, 2025Master in Computer Sciences (Information Technology) at Preston University, Pakistan
January 1, 2000 - October 9, 2025Microsoft Certified System Engineer (Track 4) at Pakistan
January 1, 2000 - October 9, 2025Bachelor in Business Administration at Allama Iqbal Open University, Pakistan
January 1, 1998 - October 9, 2025Bachelor in Commerce at Punjab University, Pakistan
January 1, 1997 - October 9, 2025Project Management Certificate at Quaid-e-Azam University
January 1, 2005 - October 9, 2025Functional Consultant (Oracle Financial 11i) at Oracle University
January 1, 2006 - October 9, 2025CMMi Training at ZTE
January 1, 2007 - October 9, 2025Qualifications
CMMi Training
January 1, 2007 - December 31, 2007Functional Consultant (Oracle Financial 11i)
January 1, 2006 - December 31, 2006Project Management Certificate
January 1, 2005 - December 31, 2005Microsoft Certified Application Developer (“Track Visual C# .NET”)
January 1, 2000 - December 31, 2000Microsoft Certified System Engineer (Track 4)
January 1, 2000 - December 31, 2000LinkedIn Certification - Business Innovation & Planning
January 11, 2030 - July 23, 2025IBM Blockchain Essentials
January 1, 2018 - December 31, 2018E-Commerce Concepts (Brainbench)
January 1, 2000 - December 31, 2000Certified Web Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified HTML Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified ASP Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified Java Scripting Programmer (Brainbench)
January 1, 2000 - December 31, 2000Internet Security Specialist (Brainbench)
January 1, 2000 - December 31, 2000CMMi Training
January 1, 2007 - December 31, 2007Functional Consultant (Oracle Financial 11i)
January 1, 2006 - December 31, 2006Project Management Certificate
January 1, 2005 - December 31, 2005Microsoft Certified Application Developer (Track Visual C# .NET)
January 1, 2000 - December 31, 2000Microsoft Certified System Engineer (Track 4) with TCP/IP and IIS 4.0
January 1, 2000 - December 31, 2000Linkedin Certifications (Advertising on Youtube, Instagram, Facebook, Twitter; Business Innovation & Planning certifications)
January 11, 2030 - July 23, 2025IBM Blockchain Essentials
January 1, 2018 - December 31, 2018E-Commerce Concepts (Brainbench)
January 1, 2000 - December 31, 2000Certified Web Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified HTML Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified ASP Programmer (Brainbench)
January 1, 2000 - December 31, 2000Certified Java Scripting Programmer (Brainbench)
January 1, 2000 - December 31, 2000Internet Security Specialist (Brainbench)
January 1, 2000 - December 31, 2000Advertising on YouTube, Instagram, Facebook, Twitter (LinkedIn Certifications & Licenses)
January 11, 2030 - August 7, 2025Business Innovation & Planning certifications (LinkedIn Certifications & Licenses)
January 11, 2030 - August 7, 2025LinkedIn Certifications: Advertising on YouTube, Instagram, Facebook,Twitter
January 11, 2030 - October 9, 2025IBM Blockchain Essentials (IBM)
January 1, 2018 - October 9, 2025E-Commerce Concepts (Brainbench)
January 1, 2000 - October 9, 2025Certified Web Programmer (Brainbench)
January 1, 2000 - October 9, 2025Certified HTML Programmer (Brainbench)
January 1, 2000 - October 9, 2025Certified ASP Programmer (Brainbench)
January 1, 2000 - October 9, 2025Certified Java Scripting Programmer (Brainbench)
January 1, 2000 - October 9, 2025Internet Security Specialist (Brainbench)
January 1, 2000 - October 9, 2025Project Management Certificate
January 1, 2005 - October 9, 2025Functional Consultant (Oracle Financial 11i)
January 1, 2006 - October 9, 2025CMMi Training
January 1, 2007 - October 9, 2025Industry Experience
Software & Internet, Financial Services, Healthcare, Retail, Education, Real Estate & Construction, Telecommunications, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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