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I am an experienced professional specialized in fashion management and brand strategy, with expertise in managing top-tier influencers and executing high-profile luxury campaigns. Fluent in multiple languages, I thrive in dynamic environments where I can leverage my skills in digital marketing, event planning, and strategic sales development to drive business growth and brand visibility. My background combines academic excellence with hands-on experience across European and Latin American markets, allowing me to create tailored strategies that resonate with diverse audiences. I am passionate about collaboration and leading teams to exceed targets while emphasizing creativity and data-driven decision making.…I am an experienced professional specialized in fashion management and brand strategy, with expertise in managing top-tier influencers and executing high-profile luxury campaigns. Fluent in multiple languages, I thrive in dynamic environments where I can leverage my skills in digital marketing, event planning, and strategic sales development to drive business growth and brand visibility. My background combines academic excellence with hands-on experience across European and Latin American markets, allowing me to create tailored strategies that resonate with diverse audiences. I am passionate about collaboration and leading teams to exceed targets while emphasizing creativity and data-driven decision making.

Gabriela Mota

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I am an experienced professional specialized in fashion management and brand strategy, with expertise in managing top-tier influencers and executing high-profile luxury campaigns. Fluent in multiple languages, I thrive in dynamic environments where I can leverage my skills in digital marketing, event planning, and strategic sales development to drive business growth and brand visibility. My background combines academic excellence with hands-on experience across European and Latin American markets, allowing me to create tailored strategies that resonate with diverse audiences. I am passionate about collaboration and leading teams to exceed targets while emphasizing creativity and data-driven decision making.…I am an experienced professional specialized in fashion management and brand strategy, with expertise in managing top-tier influencers and executing high-profile luxury campaigns. Fluent in multiple languages, I thrive in dynamic environments where I can leverage my skills in digital marketing, event planning, and strategic sales development to drive business growth and brand visibility. My background combines academic excellence with hands-on experience across European and Latin American markets, allowing me to create tailored strategies that resonate with diverse audiences. I am passionate about collaboration and leading teams to exceed targets while emphasizing creativity and data-driven decision making.

Available to hire

I am an experienced professional specialized in fashion management and brand strategy, with expertise in managing top-tier influencers and executing high-profile luxury campaigns. Fluent in multiple languages, I thrive in dynamic environments where I can leverage my skills in digital marketing, event planning, and strategic sales development to drive business growth and brand visibility.

My background combines academic excellence with hands-on experience across European and Latin American markets, allowing me to create tailored strategies that resonate with diverse audiences. I am passionate about collaboration and leading teams to exceed targets while emphasizing creativity and data-driven decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Work Experience

Talent Manager Freelancer

August 1, 2024 - Present

Managed top-tier influencers in Switzerland with individual audiences exceeding 300K followers. Increased their social media following by an average of 40% year-over-year through tailored, data-driven content strategies. Secured high-profile campaigns with leading luxury brands including Tiffany & Co., Omega, Hublot, Chanel, Hermès, L'Oréal, Yves Saint Laurent, and Mandarin Oriental. Oversaw end-to-end campaign execution — from contract negotiation and event coordination to content production, performance analysis, and strategic planning.

Brand Manager Intern at Procter and Gamble

September 30, 2024 - July 23, 2025

Developed and implemented the e-commerce strategy for P&G's European Feminine Care brands. Led the implementation of the e-commerce strategy through all digital channels, ensuring optimal content adaptation to maximize visibility and sales. Built strong relationships with marketing agencies, enhancing campaign development and boosting online reach and sales. Coordinated and orchestrated the World Menstrual Hygiene Day event, including logistics, location, and special guests featuring Olympic athletes.

Sales Manager at Conversation Couture

February 28, 2024 - July 23, 2025

Led a team of 8 business development representatives to drive sales and exceed revenue targets through strategic digital marketing campaigns. Developed and implemented the global sales strategy, collaborating closely with the CEO. Successfully expanded the company's services into LATAM and European markets through regional digital marketing strategies adapted to each market.

Assistant Brand Manager at UGG

August 31, 2021 - July 23, 2025

Boosted YoY sales in Brazil by 25% (in-store and online) by developing and implementing a customer-centric digital marketing strategy. Coordinated with the International Marketing team to ensure brand uniqueness and novelty in campaigns and content production. Optimized logistics and supply chain operations for the Latin American market, reducing retail operational costs by 15%. Supported markets in constructing reliable forecasts by analyzing stocks, returns, and orders.

Talent Manager Freelancer at Self-employed

August 1, 2024 - Present

Managed top-tier influencers in Switzerland with individual audiences exceeding 300K followers. Increased social media following by an average of 40% year-over-year through tailored, data-driven content strategies. Secured high-profile campaigns with leading luxury brands including Tiffany & Co., Omega, Hublot, Chanel, Hermès, L'Oréal, Yves Saint Laurent, and Mandarin Oriental. Oversaw end-to-end campaign execution encompassing contract negotiation, event coordination, content production, performance analysis, and strategic planning.

Brand Manager Intern at Procter and Gamble

September 1, 2024 - August 19, 2025

Developed and implemented the e-commerce strategy for P&G's European Feminine Care brands. Led the e-commerce strategy implementation across digital channels to maximize visibility and sales. Built strong relationships with marketing agencies to enhance campaign development and boost online reach and sales. Coordinated and orchestrated the World Menstrual Hygiene Day event, managing logistics, location, and special guests including Olympic athletes.

Sales Manager at Conversation Couture

February 1, 2024 - August 19, 2025

Led a team of 8 business development representatives to drive sales and exceed revenue targets through strategic digital marketing campaigns. Developed and implemented the global sales strategy in close collaboration with the CEO. Successfully expanded company services into LATAM and European markets with regionally adapted digital marketing strategies.

Assistant Brand Manager at UGG

August 1, 2021 - August 19, 2025

Boosted year-over-year sales in Brazil by 25% (in-store and online) by developing and implementing a customer-centric digital marketing strategy. Coordinated with the International Marketing team to maintain brand uniqueness and novelty in campaigns and content production. Optimized logistics and supply chain operations for the Latin American market, reducing retail operational costs by 15%. Supported market forecasting through stock, returns, and orders analysis.