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I'm a words craftsman with extensive experience in creating persuasive and optimized textual content. Specialized in producing impactful content for both online and offline media, I have a distinctive ability to transform business briefs into engaging and strategic narratives. My approach combines creativity, professionalism, and dedication, viewing each new project as a chance for growth and brand enhancement. I’m passionate about innovation, sustainability, and collaboration, always striving to adapt my writing style to different contexts and business objectives. I enjoy working with brands committed to making a difference and delivering precise, creative solutions that respect deadlines and exceed expectations.…I'm a words craftsman with extensive experience in creating persuasive and optimized textual content. Specialized in producing impactful content for both online and offline media, I have a distinctive ability to transform business briefs into engaging and strategic narratives. My approach combines creativity, professionalism, and dedication, viewing each new project as a chance for growth and brand enhancement. I’m passionate about innovation, sustainability, and collaboration, always striving to adapt my writing style to different contexts and business objectives. I enjoy working with brands committed to making a difference and delivering precise, creative solutions that respect deadlines and exceed expectations.

Stefano Paolo Giussani

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I'm a words craftsman with extensive experience in creating persuasive and optimized textual content. Specialized in producing impactful content for both online and offline media, I have a distinctive ability to transform business briefs into engaging and strategic narratives. My approach combines creativity, professionalism, and dedication, viewing each new project as a chance for growth and brand enhancement. I’m passionate about innovation, sustainability, and collaboration, always striving to adapt my writing style to different contexts and business objectives. I enjoy working with brands committed to making a difference and delivering precise, creative solutions that respect deadlines and exceed expectations.…I'm a words craftsman with extensive experience in creating persuasive and optimized textual content. Specialized in producing impactful content for both online and offline media, I have a distinctive ability to transform business briefs into engaging and strategic narratives. My approach combines creativity, professionalism, and dedication, viewing each new project as a chance for growth and brand enhancement. I’m passionate about innovation, sustainability, and collaboration, always striving to adapt my writing style to different contexts and business objectives. I enjoy working with brands committed to making a difference and delivering precise, creative solutions that respect deadlines and exceed expectations.

Available to hire

I’m a words craftsman with extensive experience in creating persuasive and optimized textual content. Specialized in producing impactful content for both online and offline media, I have a distinctive ability to transform business briefs into engaging and strategic narratives. My approach combines creativity, professionalism, and dedication, viewing each new project as a chance for growth and brand enhancement.

I’m passionate about innovation, sustainability, and collaboration, always striving to adapt my writing style to different contexts and business objectives. I enjoy working with brands committed to making a difference and delivering precise, creative solutions that respect deadlines and exceed expectations.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Editorial Illustration

Intermediate

Language

Italian

Fluent

English

Advanced

French

Beginner

Work Experience

Journalist at Art Tribune

January 1, 2017 - Present

Contributor focusing on art and culture.

Journalist at Forbes

January 1, 2017 - Present

Covering issues related to eco-tourism.

Contributor at Forbes

January 1, 2017 - Present

Wrote articles specializing in eco-tourism since 2017.

Blogger at Huffington Post

January 1, 2012 - Present

Contributor focused on Circular Economy, Sustainability, Outdoor activities, and LGBTQ+ rights.

Blogger at Huffington Post

January 1, 2012 - Present

Created blog content focused on Circular Economy, Sustainability, Outdoor, LGBTQ+ rights from 2012 to present.

Executive Editor at L’Orso – Outdoor Magazine

December 31, 2010 - July 23, 2025

Served as Executive Editor, overseeing content and editorial direction from 1999 to 2010.

Executive Editor at L’Orso – Outdoor Magazine

December 31, 2010 - July 23, 2025

Served as Executive Editor from 1999 to 2010, overseeing magazine content focused on outdoor themes, managing editorial projects and teams.

Journalist at Corriere della Sera

January 1, 2010 - Present

Writing on topics such as Circular Economy, Sustainability, Outdoor, and Design.

Contributor at Corriere della Sera

January 1, 2010 - Present

Contributor on topics including Circular Economy, Sustainability, Outdoor, and Design from 2010 to present.

Copywriter and Creative Project Manager at Manzoni SpA, Milano, and GEDI Group, Torino

March 1, 2005 - Present

Responsible for copywriting and managing creative projects for a wide range of brands across sectors including food, luxury, tourism, home design, medical and non-profit. Created engaging content for various media and managed portfolios involving high-profile clients.

Copywriter and creative project manager at Manzoni SpA, Milano, and GEDI Group, Torino

March 1, 2005 - Present

Responsible for copywriting and managing creative projects for a wide range of brands across sectors such as food, luxury, tourism, home design, medical, non-profit, automotive, utility, and services. Key portfolio brands include Alce Nero, Barilla, Bulgari, Cartier, Lavazza, Maserati, Microsoft, and many more. Developed copy for various media including online, print, and social media, ensuring alignment with brand strategy and objectives.

Documentary Author and Executive Production Manager at SKY, National Geographic, History Channel, RSI Swiss Television, Magnitudo Film

January 1, 2004 - Present

Chief author and executive production manager for numerous docufilms including titles on historical figures, natural wonders, and cultural subjects. Managed production work from 2004 to present.

Documentary author, chief author and executive production manager at SKY, National Geographic, History Channel, RSI Swiss Television, Magnitudo Film

January 1, 2004 - Present

Authored and managed production of documentaries and docufilms covering diverse subjects including art, history, environment, and culture. Some notable productions include 'Milano 2020', 'Leonardo, l'uomo che anticipò il futuro', 'Dinosaurs', and 'National Geographic Magic Dolomites'.