I am a marketing professional with over 6 years of experience working in fast-paced digital environments. I specialize in strategy, planning, and data-informed decision-making with a strong foundation in performance marketing. Throughout my career, I've worked across areas where product, market, and positioning intersect to help teams communicate value clearly and effectively. I have experience in multichannel campaign management, project coordination, and actionable reporting. My current focus is on contributing to areas where product, market, and messaging come together to drive sustainable growth.

João Freitas

I am a marketing professional with over 6 years of experience working in fast-paced digital environments. I specialize in strategy, planning, and data-informed decision-making with a strong foundation in performance marketing. Throughout my career, I've worked across areas where product, market, and positioning intersect to help teams communicate value clearly and effectively. I have experience in multichannel campaign management, project coordination, and actionable reporting. My current focus is on contributing to areas where product, market, and messaging come together to drive sustainable growth.

Available to hire

I am a marketing professional with over 6 years of experience working in fast-paced digital environments. I specialize in strategy, planning, and data-informed decision-making with a strong foundation in performance marketing. Throughout my career, I’ve worked across areas where product, market, and positioning intersect to help teams communicate value clearly and effectively.

I have experience in multichannel campaign management, project coordination, and actionable reporting. My current focus is on contributing to areas where product, market, and messaging come together to drive sustainable growth.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

PPC Manager at KUANTOKUSTA
March 1, 2025 - Present
Managed PPC campaigns across Google Ads, Meta Ads, Tiktok Ads, RTB, and Bing Ads, focusing on reporting, dashboard creation, Google Analytics 4, and Google Tag Manager.
Iberia Marketing Coordinator at Douromed
April 30, 2025 - July 23, 2025
Coordinated the marketing department, managed events, strategy and paid media campaigns.
Paid Media Specialist at E-GOI - SaaS
June 30, 2024 - July 23, 2025
Managed PPC campaigns, performed data analysis, and integrated Google Tag Manager.
Paid Media Specialist at JMR DIGITAL
July 31, 2023 - July 23, 2025
Managed Google Ads campaigns and reporting; used Data Studio and Google Analytics for campaign analysis.
Marketing Manager at FIXANDO BV
July 31, 2022 - July 23, 2025
Managed PPC campaigns, reporting, and dashboards using Data Studio and Google Analytics.
PPC Manager at WISE PIRATES
August 31, 2021 - July 23, 2025
Managed Google Ads campaigns including reporting, dashboards, and analytics.
PPC Manager at KUANTOKUSTA
March 1, 2025 - Present
Responsible for managing PPC campaigns across Google Ads, Meta Ads, TikTok Ads, RTB, and Bing Ads platforms. Also focused on reporting and dashboard creation, leveraging Google Analytics 4 and Google Tag Manager to optimize campaign performance.
Iberia Marketing Coordinator at Douromed
April 30, 2025 - July 23, 2025
Coordinated the marketing department with a focus on event planning, strategic initiatives, and paid media campaigns to increase brand presence and market reach.
Paid Media Specialist at E-GOI - SaaS
June 30, 2024 - July 23, 2025
Managed PPC campaigns, conducted data analysis, and integrated Google Tag Manager to enhance campaign tracking and effectiveness.
Paid Media Specialist at JMR DIGITAL
July 31, 2023 - July 23, 2025
Set up and managed paid media campaigns, including Google Ads, integrated reporting and dashboards via Data Studio, and utilized Google Analytics for performance analysis.
Marketing Manager at FIXANDO BV
July 31, 2022 - July 23, 2025
Managed Google Ads campaign activities, reporting and dashboard creation using Data Studio, and Google Analytics to track marketing performance and optimize strategies.
PPC Manager at WISE PIRATES
August 31, 2021 - July 23, 2025
Handled Google Ads campaign management, created reports and dashboards using Data Studio, and used Google Analytics for monitoring campaign results.

Education

Marketing Management at IPAM PORTO
January 1, 2016 - December 31, 2019
Data Driven & Marketing Analytics at EDIT PORTO
January 1, 2019 - December 31, 2019
Bachelor's Degree at IPAM PORTO
January 1, 2016 - December 31, 2019
Certificate at EDIT PORTO
January 1, 2019 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other