Dynamic Marketing Executive with proven expertise in developing and executing successful digital campaigns, boosting brand visibility, and generating qualified leads. Skilled in social media management, content strategy, and cross-functional team collaboration. Passionate about gaming with professional esports experience, bringing creativity, adaptability, and results-driven strategies to diverse industries.

Michael Loutfi

Dynamic Marketing Executive with proven expertise in developing and executing successful digital campaigns, boosting brand visibility, and generating qualified leads. Skilled in social media management, content strategy, and cross-functional team collaboration. Passionate about gaming with professional esports experience, bringing creativity, adaptability, and results-driven strategies to diverse industries.

Available to hire

Dynamic Marketing Executive with proven expertise in developing and executing successful digital
campaigns, boosting brand visibility, and generating qualified leads. Skilled in social media management,
content strategy, and cross-functional team collaboration. Passionate about gaming with professional
esports experience, bringing creativity, adaptability, and results-driven strategies to diverse industries.

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Language

English
Fluent
Arabic
Fluent
French
Advanced

Work Experience

Marketing Executive at EIZO UAE
January 1, 2024 - July 23, 2025
Led marketing initiatives that drove company growth and expanded market reach. Managed social media content, increasing online presence by 1455%. Directed branded video production with the company ambassador to enhance brand visibility. Collaborated effectively with Japanese headquarters and Australian branch to align global campaigns. Inspired adoption of creative content approaches across all regional branches.
Assistant Producer at MTV Lebanon
December 31, 2022 - July 23, 2025
Launched and managed ‘EICH W KOL GHAYRA’ TV show and ‘KHALLI TELEPHONAK BI IDAK’ ad campaigns, enhancing brand exposure and sales. Developed and executed social media strategies in collaboration with the marketing team, increasing audience engagement and purchase intent.
Account Manager at PeerHouse Lebanon
December 31, 2020 - July 23, 2025
Boosted client brand awareness and sales through strategic social media management and targeted promotions. Created engaging posts and campaigns to drive traffic and conversions.
Professional Gamer
January 1, 2023 - July 23, 2025
Finalist in Middle East GeForce CSGO Tournament (2019) and competitor in a $1 million LAN tournament in Saudi Arabia (2021). Built strong networks with tournament organisers in UAE and Saudi Arabia, gaining insights into the gaming and esports ecosystem.

Education

MBA at American University of Science and Technology
January 1, 2010 - December 31, 2012
BA Hons at American University of Science and Technology
January 1, 2006 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Consumer Goods, Software & Internet