Freelance Social Media Manager & Content Creator with 6+ years of experience managing influencer presence primarily across Instagram and TikTok. Skilled in content planning, creative direction for short-form video/Reels, and audience engagement. Background in visual communication and electronic media, with hands-on experience in video production, photo/video creation, captioning, and day-to-day community management to strengthen personal branding and online presence.

MALAVIKA JAYAPRAKASAN

Freelance Social Media Manager & Content Creator with 6+ years of experience managing influencer presence primarily across Instagram and TikTok. Skilled in content planning, creative direction for short-form video/Reels, and audience engagement. Background in visual communication and electronic media, with hands-on experience in video production, photo/video creation, captioning, and day-to-day community management to strengthen personal branding and online presence.

Available to hire

Freelance Social Media Manager & Content Creator with 6+ years of experience managing influencer presence primarily across Instagram and TikTok. Skilled in content planning, creative direction for short-form video/Reels, and audience engagement.

Background in visual communication and electronic media, with hands-on experience in video production, photo/video creation, captioning, and day-to-day community management to strengthen personal branding and online presence.

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Language

Malayalam
Fluent
English
Fluent
Tamil
Fluent
Hindi
Advanced
French
Advanced

Work Experience

ASSISTANT PROFESSOR at Rathinam College of Arts and Science, Coimbatore
June 30, 2021 - July 23, 2025
Guided students in the subjects Radio Production and Writing for Media.
Assistant Professor at Rathinam College of Arts and Science, Coimbatore
June 30, 2021 - July 23, 2025
Guided students in the subjects Radio Production and Writing for Media.
Assistant Professor at Rathinam College of Arts and Science, Coimbatore
June 30, 2021 - July 23, 2025
Guided students in the subjects Radio Production and Writing for Media, helping them develop skills in media communication and production.
Digital Marketing Intern
June 1, 2021 - August 18, 2025
PERSONAL SECRETARY at UEC Abroad OPC Ltd
February 28, 2021 - July 23, 2025
In charge of communicating with eminent clients and scheduling their meetings with the Director.
Personal Secretary at UEC Abroad OPC Ltd
February 28, 2021 - July 23, 2025
In charge of communicating with eminent clients and scheduling their meetings with the Director.
Personal Secretary at UEC Abroad OPC Ltd
February 28, 2021 - July 23, 2025
Managed communication with eminent clients and scheduled meetings with the Director, ensuring smooth organizational operations.
Intern - Program Production at Raj Television Network Ltd, Chennai
February 1, 2021 - August 18, 2025
Guided students in the subjects Radio Production and Writing for Media. Worked alongside the team to gain hands-on experience in program production. Responsible for communicating with eminent clients and scheduling their meetings with the Director.
Content Creator / Social Media Content & Personal/Business Projects
January 1, 2021 - Present
Created product photography, Reels, and promotional content for social media. Planned seasonal and promotional content for Instagram, developing captions, creative concepts, and promotional messaging. Managed social media presence and audience engagement, and created short-form content to promote products and increase visibility.
Social Media Manager & Content Creator (Freelance)
January 1, 2020 - Present
Managed the social media presence of an influencer, primarily across Instagram and TikTok. Planned content ideas, themes, and posting concepts aligned with trends and audience interests. Assisted with video shoots and content production, including filming and on-camera participation. Coordinated content creation from concept development through production and posting. Managed comments, direct messages, and daily audience communication. Contributed creative ideas for short-form videos/Reels and other social content, supporting online presence and brand development.
Social Media Manager & Content Creator at Freelance
January 1, 2020 - Present
Managed and grew an influencer’s social media presence, primarily across Instagram and TikTok. Planned content ideas, themes and posting concepts aligned with trends and audience interests, and supported personal branding. Assisted with video shoots and content production (filming and on-camera participation). Coordinated content creation from concept development through production and posting. Managed comments, direct messages, and day-to-day audience communication. Contributed creative ideas for short-form videos, Reels and other social media content, including product promotion and visibility growth, and created product photography, Reels, and promotional content.
Personal Secretary Assistant at UECA abroad OPC Ltd / Signature, Palakkad / Rathinam College of Arts and Science, Coimbatore
December 1, 2019 - August 18, 2025
DIGITAL MARKETING - INTERN at Zignature, Palakkad
July 31, 2019 - July 23, 2025
Assisted the team in multiple projects to reach goals faster.
Digital Marketing - Intern at Zignature, Palakkad
July 31, 2019 - July 23, 2025
Assisted the team in multiple projects to reach goals faster.
Digital Marketing - Intern at Zignature, Palakkad
July 31, 2019 - July 23, 2025
Assisted the team in multiple projects aimed at achieving faster goal completion, gaining experience in digital marketing strategies and execution.
Content Producer at Nehru Arts and Science College
January 1, 2018 - January 1, 2020
Created creative and adaptable content as part of academic experience, supporting skills in content creation and digital presence for social media/communications roles.
INTERN - PROGRAM PRODUCTION at Raj Television Network Ltd, Chennai
December 31, 2017 - July 23, 2025
Worked alongside the team to gain hands-on experience in program production.
Intern - Program Production at Raj Television Network Ltd, Chennai
December 31, 2017 - July 23, 2025
Worked alongside the team to gain hands-on experience in program production.
Intern - Program Production at Raj Television Network Ltd, Chennai
December 31, 2017 - July 23, 2025
Worked alongside the production team to gain hands-on experience in program production, contributing to various projects and learning operational aspects.

Education

MSc Electronic Media at Nehru Arts and Science College, Coimbatore
January 1, 2018 - December 31, 2020
BSc Visual Communication at Nehru Arts and Science College, Coimbatore
January 1, 2015 - December 31, 2018
MSc Electronic Media at Nehru Arts and Science College, Coimbatore
January 1, 2018 - December 31, 2020
BSc Visual Communication at Nehru Arts and Science College, Coimbatore
January 1, 2015 - December 31, 2018
Msc ELECTRONIC MEDIA at Nehru Arts and Science College, Coimbatore
January 1, 2018 - December 31, 2020
Bsc VISUAL COMMUNICATION at Nehru Arts and Science College, Coimbatore
January 1, 2015 - December 31, 2018
MSc Electronic Media at Nehru Arts and Science College, Coimbatore
January 1, 2020 - January 1, 2022
BSc Visual Communication at Nehru Arts and Science College, Coimbatore
January 1, 2015 - January 1, 2018
M.Sc at Electronic Media
January 1, 2018 - January 1, 2020
B.Sc at Visual Communication
January 1, 2015 - January 1, 2018
M.Sc at Electronic Media
January 1, 2018 - January 1, 2020
B.Sc at Visual Communication
January 1, 2015 - January 1, 2018

Qualifications

6th Rank in Bharathiar University
January 11, 2030 - August 18, 2025
Basics of Computer - MS Word, MS Excel, MS PowerPoint
January 11, 2030 - August 18, 2025

Industry Experience

Education, Media & Entertainment, Professional Services