I am experienced in managing paid media campaigns, analysing social listening data, and exploring AI innovations—all grounded in a strong marketing foundation. I enjoy combining creativity, analytics, and technology to drive meaningful marketing results in today’s fast-evolving digital world. I’m passionate about data-driven strategies and uncovering valuable audience insights that can support campaign, brand, and product development from the very start. Working across various platforms like Meta, TikTok, Pinterest, and Google Ads, I’ve successfully managed campaigns with significant budgets and optimized them for efficiency. I am always keen to collaborate with creative and strategy teams to deliver excellent results for clients in different sectors including government, entertainment, and pharmaceuticals.

Ikram Salad

I am experienced in managing paid media campaigns, analysing social listening data, and exploring AI innovations—all grounded in a strong marketing foundation. I enjoy combining creativity, analytics, and technology to drive meaningful marketing results in today’s fast-evolving digital world. I’m passionate about data-driven strategies and uncovering valuable audience insights that can support campaign, brand, and product development from the very start. Working across various platforms like Meta, TikTok, Pinterest, and Google Ads, I’ve successfully managed campaigns with significant budgets and optimized them for efficiency. I am always keen to collaborate with creative and strategy teams to deliver excellent results for clients in different sectors including government, entertainment, and pharmaceuticals.

Available to hire

I am experienced in managing paid media campaigns, analysing social listening data, and exploring AI innovations—all grounded in a strong marketing foundation. I enjoy combining creativity, analytics, and technology to drive meaningful marketing results in today’s fast-evolving digital world. I’m passionate about data-driven strategies and uncovering valuable audience insights that can support campaign, brand, and product development from the very start.

Working across various platforms like Meta, TikTok, Pinterest, and Google Ads, I’ve successfully managed campaigns with significant budgets and optimized them for efficiency. I am always keen to collaborate with creative and strategy teams to deliver excellent results for clients in different sectors including government, entertainment, and pharmaceuticals.

See more

Language

English
Advanced
Dutch
Intermediate
Somali
Advanced
Swahili
Intermediate

Work Experience

Paid Media Campaign Manager Intern at Ogilvy Social Lab
June 30, 2025 - July 23, 2025
Managed multiple paid media campaigns across Meta, TikTok, Pinterest, Snapchat, and Google Ads with budgets exceeding €50K, spanning all funnel stages. Achieved an average 20% cost reduction and provided actionable insights via performance reporting. Collaborated with creative, strategy, and account teams for clients in institutional/governmental, entertainment, automotive, and pharmaceutical sectors. Led social listening and audience research to refine brand positioning and messaging, identified key conversation themes and sentiment, benchmarked competitors’ social media presence, and delivered consumer insights to support creative briefs and influencer strategies. Developed an AI-powered Campaign Manager Agent for reporting and efficiency improvements, and tracked platform updates to optimize paid media strategies.
Brand & Portfolio EMEA Intern at Barry Callebaut
September 30, 2022 - July 23, 2025
Created data visualisations and dashboards using Awesome Table, Google Looker Studio, and Microsoft Excel to support sales and marketing decisions. Assisted new product launches by preparing sales materials, LinkedIn posts, and creative recipe descriptions. Wrote SEO-optimised blogs and collaborated on marketing brochures to enhance brand visibility and product appeal.
Brand & Portfolio EMEA Intern at Barry Callebaut
September 30, 2023 - July 23, 2025
Created data visualisations and dashboards using Awesome Table, Google Looker Studio, and Microsoft Excel to support sales and marketing decisions. Assisted new product launches by preparing sales materials, LinkedIn posts, and creative recipe descriptions. Wrote SEO-optimised blogs and collaborated on marketing brochures to enhance brand visibility and product appeal.

Education

Bachelor of Business Management in Marketing at Odisee University of Applied Sciences
September 1, 2021 - June 30, 2024

Qualifications

SQL (Intro, Intermediate, Joining Data)
January 1, 2023 - December 31, 2023
Data-Driven Decision Making & Marketing Analytics for Business
January 1, 2023 - December 31, 2023

Industry Experience

Government, Healthcare, Consumer Goods