Hi, I'm Rohaba Gulzar, a self-taught makeup artist and social media strategist passionate about creating customized looks and engaging content that resonates with audiences. Over the years, I've worked with models and brands, developed influencer branding skills, and successfully managed business operations including creative direction and marketing execution. I love using data-driven strategies to attract new clients and boost online engagement, leveraging platforms like TikTok and Instagram to build vibrant communities and deliver high-quality campaigns. Whether it’s running a coffee pop-up or creating targeted ads, I bring creativity and drive to everything I do.

Rohaba Gulzar

Hi, I'm Rohaba Gulzar, a self-taught makeup artist and social media strategist passionate about creating customized looks and engaging content that resonates with audiences. Over the years, I've worked with models and brands, developed influencer branding skills, and successfully managed business operations including creative direction and marketing execution. I love using data-driven strategies to attract new clients and boost online engagement, leveraging platforms like TikTok and Instagram to build vibrant communities and deliver high-quality campaigns. Whether it’s running a coffee pop-up or creating targeted ads, I bring creativity and drive to everything I do.

Available to hire

Hi, I’m Rohaba Gulzar, a self-taught makeup artist and social media strategist passionate about creating customized looks and engaging content that resonates with audiences. Over the years, I’ve worked with models and brands, developed influencer branding skills, and successfully managed business operations including creative direction and marketing execution.

I love using data-driven strategies to attract new clients and boost online engagement, leveraging platforms like TikTok and Instagram to build vibrant communities and deliver high-quality campaigns. Whether it’s running a coffee pop-up or creating targeted ads, I bring creativity and drive to everything I do.

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Experience Level

Expert
Intermediate

Language

English
Fluent
Urdu
Fluent
Turkish
Beginner

Work Experience

Founder & Makeup Artist at The Husn Studio
June 1, 2025 - Present
Self-taught makeup artist who has created 20+ customized looks with 95% client satisfaction. Handled all end-to-end business operations including client bookings, creative direction, and marketing execution.
Social Media Intern at ES Global - Education Counselling
July 31, 2024 - July 23, 2025
Directed, filmed, and posted 2-3 daily videos focused on platform-specific engagement which attracted 5+ new clients within one month. Recognized as Best Intern and offered a paid extension.
Founder & Barista at The RG Cafe
June 1, 2024 - Present
Operated a seasonal coffee pop-up twice a year at public events. Oversaw logistics such as setup, event planning, staff hiring, and inventory management. Maintained consistent profitability with 50-70% profit margins.
Marketing Director at In My Head Foundation
December 31, 2023 - July 23, 2025
Led campaign planning and strategic leadership increasing engagement by 43%. Managed marketing efforts focused on student audiences and influencer branding.
Affiliate Marketer at Ali Express
December 31, 2023 - July 23, 2025
Created and edited product videos generating 10K+ affiliate link clicks to drive sales.

Education

O-levels & A-levels at Pakturk Maarif International Schools
January 1, 2014 - December 31, 2024
BSc (Honours) Management Science at Lahore University of Management Sciences (LUMS)
January 1, 2024 - December 31, 2028

Qualifications

United States Educational Foundation High Achiever Award
January 11, 2030 - July 23, 2025
NYU STERN Future Business Leaders Certification
January 11, 2030 - July 23, 2025
Cambridge High Achiever Award
January 11, 2030 - July 23, 2025
ICATS National English Linguistics Contest Bronze medalist
January 11, 2030 - July 23, 2025

Industry Experience

Media & Entertainment, Education, Retail, Wholesale & Distribution, Non-Profit Organization