Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
German
Beginner
Work Experience
Sr. Performance Marketing Executive at Mazeed
January 1, 2024 - PresentOptimized performance marketing across digital channels, driving user acquisition and retention. Contributed to mazeed’s rebranding and go-to-market strategy. Led HubSpot marketing automation to streamline operations. Developed and executed data-driven growth strategies. Managed paid campaigns, budget allocation, and CRO to maximize ROI. Analyzed user behaviour to enhance campaign performance. Conducted A/B testing to improve conversions and engagement. Optimized retention strategies to reduce churn and increase LTV.
Sr. Media Executive at Havas Middle East
December 31, 2023 - July 23, 2025Managed performance marketing for Chalhoub Group’s luxury and beauty brands across multiple digital platforms. Planned, executed, and optimized large-scale campaigns with seasonal budgets, ensuring high ROI. Led multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Developed data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborated with cross-functional teams to drive growth and performance. Gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 30, 2022 - July 23, 2025Managed multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Led high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyzed performance data, provided strategic insights, and optimized ad spend to improve conversions. Stayed updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 30, 2022 - July 23, 2025Managed paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimized ad spend, targeting, and creatives to maximize ROI and user acquisition. Leveraged data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 31, 2022 - July 23, 2025Managed lead generation across Google Ads, Meta Ads, and property platforms, optimizing targeting and spend. Improved audience segmentation and bidding, reducing CPA and boosting engagement. Expanded reach through third-party platforms and optimized digital strategy.
Marketing Specialist at Winners General Trading
August 31, 2021 - July 23, 2025Led go-to-market strategy, launching brand awareness and performance campaigns. Managed multi-channel paid ads, optimizing acquisition and engagement. Developed CRO-focused content and ad creatives. Conducted market analysis to refine strategies and maximize ROI.
Sr. Performance Marketing Executive at Mazeed
January 1, 2024 - PresentOptimized performance marketing across digital channels, driving user acquisition and retention. Contributed to mazeed’s rebranding and go-to-market strategy. Led HubSpot marketing automation to streamline operations. Developed and executed data-driven growth strategies. Managed paid campaigns, budget allocation, and CRO to maximize ROI. Analyzed user behaviour to enhance campaign performance. Conducted A/B testing to improve conversions and engagement. Optimized retention strategies to reduce churn and increase LTV.
Sr. Media Executive at Havas Middle East
December 31, 2023 - July 23, 2025Managed performance marketing for Chalhoub Group’s luxury and beauty brands across multiple digital platforms. Planned, executed, and optimized large-scale campaigns with seasonal budgets, ensuring high ROI. Led multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Developed data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborated with cross-functional teams to drive growth and performance. Gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 1, 2022 - July 23, 2025Managed multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Led high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyzed performance data, provided strategic insights, and optimized ad spend to improve conversions. Stayed updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 1, 2022 - July 23, 2025Managed paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimized ad spend, targeting, and creatives to maximize ROI and user acquisition. Leveraged data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 1, 2022 - July 23, 2025Managed lead generation across Google Ads, Meta Ads, and property platforms, optimizing targeting and spend. Improved audience segmentation and bidding, reducing CPA and boosting engagement. Expanded reach through third-party platforms and optimized digital strategy.
Marketing Specialist at Winners General Trading
August 1, 2021 - July 23, 2025Led go-to-market strategy, launching brand awareness and performance campaigns. Managed multi-channel paid ads, optimizing acquisition and engagement. Developed CRO-focused content and ad creatives. Conducted market analysis to refine strategies and maximize ROI.
Sr. Performance Marketing Executive at Mazeed
January 1, 2024 - PresentOptimized performance marketing across digital channels, driving user acquisition and retention. Contributed to mazeed’s rebranding and go-to-market strategy. Led HubSpot marketing automation to streamline operations. Developed and executed data-driven growth strategies. Managed paid campaigns, budget allocation, and CRO to maximize ROI. Analyzed user behaviour to enhance campaign performance. Conducted A/B testing to improve conversions and engagement. Optimized retention strategies to reduce churn and increase LTV.
Sr. Media Executive at Havas Middle East
December 31, 2023 - July 23, 2025Managed performance marketing for Chalhoub Group’s luxury and beauty brands across multiple digital platforms. Planned, executed, and optimized large-scale campaigns with seasonal budgets, ensuring high ROI. Led multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Developed data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborated with cross-functional teams to drive growth and performance. Gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 30, 2022 - July 23, 2025Managed multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Led high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyzed performance data, provided strategic insights, and optimized ad spend to improve conversions. Stayed updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 30, 2022 - July 23, 2025Managed paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimized ad spend, targeting, and creatives to maximize ROI and user acquisition. Leveraged data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 31, 2022 - July 23, 2025Managed lead generation across Google Ads, Meta Ads, and property platforms, optimizing targeting and spend. Improved audience segmentation and bidding, reducing CPA and boosting engagement. Expanded reach through third-party platforms and optimized digital strategy.
Marketing Specialist at Winners General Trading
August 31, 2021 - July 23, 2025Led go-to-market strategy, launching brand awareness and performance campaigns. Managed multi-channel paid ads, optimizing acquisition and engagement. Developed CRO-focused content and ad creatives. Conducted market analysis to refine strategies and maximize ROI.
Performance Marketing Lead at Mazeed
March 1, 2025 - PresentLead performance marketing across digital channels, driving user acquisition, retention, and sustainable growth. Oversee HubSpot automation to streamline lead nurturing, customer journeys, and internal workflows. Develop and execute data-driven strategies focused on ROI, efficiency, and scalability. Manage paid media campaigns, budget allocation, and CRO initiatives to maximize ROI. Analyze user behavior, funnel performance, and campaign data to inform continuous optimization. Design and implement A/B tests to improve conversions, engagement, and user experience. Optimize retention strategies to reduce churn and increase customer lifetime value. Contribute to Mazeed's rebranding and go-to-market strategy during a key growth phase.
Sr. Media Executive at Havas Middle East
December 1, 2023 - September 17, 2025Manage performance marketing for Chalhoub Group's luxury and beauty brands across multiple digital platforms. Plan, execute, and optimize large-scale campaigns with seasonal budgets, ensuring high ROI. Lead multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Develop data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborate with cross-functional teams to drive growth and performance. Gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 1, 2022 - September 17, 2025Manage multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Lead high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyze performance data, provide strategic insights, and optimize ad spend to improve conversions. Stay updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 1, 2022 - September 17, 2025Manage paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimize ad spend, targeting, and creatives to maximize ROI and user acquisition. Leverage data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 1, 2022 - September 17, 2025Manage lead generation across Google Ads, Meta Ads, and property platforms, optimizing targeting and spend. Improve audience segmentation and bidding, reducing CPA and boosting engagement. Expand reach through third-party platforms and optimize digital strategy.
Marketing Specialist at Winners General Trading
August 1, 2021 - September 17, 2025Lead go-to-market strategy, launch brand awareness and performance campaigns. Manage multi-channel paid ads, optimizing acquisition and engagement. Developed CRO-focused content and ad creatives. Conducted market analysis to refine strategies and maximize ROI.
Performance Marketing Lead at Mazeed
March 1, 2025 - PresentLeading performance marketing across digital channels, driving user acquisition, retention, and sustainable growth. Overseeing HubSpot automation to streamline lead nurturing, customer journeys, and internal workflows. Developing and executing data-driven strategies focused on ROI, efficiency, and scalability. Managing paid media campaigns, budget allocation, and CRO initiatives to maximize return on investment. Analyzing user behavior, funnel performance, and campaign data to inform continuous optimization. Designing and implementing A/B tests to improve conversions and engagement, and optimizing retention strategies to reduce churn and increase customer lifetime value. Contributed to Mazeed’s rebranding and go-to-market strategy during a key growth phase.
Sr. Performance Marketing Executive at Mazeed
February 1, 2025 - September 17, 2025Oversaw performance marketing and growth initiatives across digital channels, driving user acquisition and sustainable growth. Managed HubSpot automation to streamline lead nurturing, customer journeys, and internal workflows. Developed and executed data-driven strategies focused on ROI, efficiency, and scalability. Analyzed user behavior, funnel performance, and campaign data to inform continuous optimization. Led A/B testing and retention optimizations to improve conversions and customer lifetime value.
Sr. Media Executive at Havas Middle East
December 1, 2023 - September 17, 2025Managed performance marketing for Chalhoub Group’s luxury and beauty brands across multiple digital platforms. Planned, executed, and optimized large-scale campaigns with seasonal budgets, ensuring high ROI. Led multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Developed data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborated with cross-functional teams to drive growth and performance; gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 1, 2022 - September 17, 2025Managed multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Led high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyzed performance data, provided strategic insights, and optimized ad spend to improve conversions. Stayed updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 1, 2022 - September 17, 2025Managed paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimized ad spend, targeting, and creatives to maximize ROI and user acquisition. Leveraged data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 1, 2022 - September 17, 2025Managed lead generation across Google Ads, Meta, and property platforms; optimized targeting and bidding; improved audience segmentation and bid management; expanded reach across third-party platforms and refined digital strategy.
Marketing Specialist at Winners General Trading
August 1, 2021 - September 17, 2025Led go-to-market strategy, launched brand awareness and performance campaigns; managed multi-channel paid ads, optimizing acquisition and engagement; developed CRO-focused content and ad creatives; conducted market analysis to refine strategies and maximize ROI.
Sr. Performance Marketing Executive at Mazeed
February 28, 2025 - September 17, 2025Lead performance marketing across digital channels, driving user acquisition, retention, and sustainable growth. Oversee HubSpot automation to streamline lead nurturing, customer journeys, and internal workflows. Develop and execute data-driven strategies focused on ROI, efficiency, and scalability. Manage paid media campaigns, budget allocation, and CRO initiatives to maximize return on investment. Analyze user behavior, funnel performance, and campaign data to inform continuous optimization. Design and implement A/B tests to improve conversions, engagement, and user experience. Optimize retention strategies to reduce churn and increase customer lifetime value. Contribute to Mazeed’s rebranding and go-to-market strategy during a key growth phase.
Performance Marketing Lead at Mazeed
March 1, 2025 - PresentLead performance marketing across digital channels, driving user acquisition, retention, and sustainable growth. Oversee HubSpot automation to streamline lead nurturing, customer journeys, and internal workflows. Develop and execute data-driven strategies focused on ROI, efficiency, and scalability. Manage paid media campaigns, budget allocation, and CRO initiatives to maximize return on investment. Analyze user behavior, funnel performance, and campaign data to inform continuous optimization. Design and implement A/B tests to improve conversions, engagement, and user experience. Optimize retention strategies to reduce churn and increase customer lifetime value. Contribute to Mazeed’s rebranding and go-to-market strategy during a key growth phase.
Sr. Media Executive at Havas Middle East
December 31, 2023 - September 17, 2025Managed performance marketing for Chalhoub Group’s luxury and beauty brands across multiple digital platforms. Planned, executed and optimized large-scale campaigns with seasonal budgets, ensuring high ROI. Led multi-channel strategies across Google, Meta, TikTok, Snapchat, Apple Search, and Microsoft Ads. Developed data-driven insights to refine media plans and improve acquisition. Streamlined forecasting, reporting, and budget management for premium brands. Collaborated with cross-functional teams to drive growth and performance. Gained extensive experience in global media operations, handling high-budget, performance-driven campaigns.
PPC Specialist at Akarkom Int. Real Estate
November 30, 2022 - September 17, 2025Managed multi-channel PPC campaigns across global markets, optimizing targeting and bidding strategies for maximum ROI. Led high-quality lead generation efforts via Google Ads, Meta Ads, and other paid platforms. Analyzed performance data, provided strategic insights, and optimized ad spend to improve conversions. Stayed updated on PPC trends and industry best practices to maintain campaign competitiveness.
Digital Media Buyer at ACZurex
September 30, 2022 - September 17, 2025Managed paid acquisition campaigns across Google Ads, Meta Ads, and mobile platforms to drive app growth. Optimized ad spend, targeting, and creatives to maximize ROI and user acquisition. Leveraged data-driven insights to enhance performance and conversion rates.
Digital Media Buyer at Clue Real Estate
August 31, 2022 - September 17, 2025Managed lead generation across Google Ads, Meta Ads, and property platforms, optimizing targeting and spend. Improved audience segmentation and bidding, reducing CPA and boosting engagement. Expanded reach through third-party platforms and optimized digital strategy.
Marketing Specialist at Winners General Trading
August 31, 2021 - September 17, 2025Led go-to-market strategy, launch brand awareness and performance campaigns. Managed multi-channel paid ads, optimizing acquisition and engagement. Developed CRO-focused content and ad creatives. Conducted market analysis to refine strategies and maximize ROI.
Education
Bachelor of Science at Ain Shams University
January 1, 2015 - December 31, 2019Bachelor of Science at Ain Shams University
January 1, 2019 - December 31, 2019Bachelor of Science at Ain Shams University
January 1, 2015 - December 31, 2019Bachelor of Science – BS, Civil Engineering at Ain Shams University
January 11, 2030 - November 1, 2019Bachelor of Science – BS, Civil Engineering at Ain Shams University, Cairo, Egypt
January 11, 2030 - November 1, 2019Bachelor of Science – BS, Civil Engineering at Ain Shams University, Cairo, Egypt
January 11, 2030 - November 1, 2019Qualifications
HubSpot Marketing Hub Software [HubSpot Academy]
January 1, 2022 - December 31, 2022Google Ads Search Certification
January 1, 2022 - December 31, 2022Google Shopping ads Certification
January 1, 2022 - December 31, 2022Google Analytics Individual Qualification
January 1, 2022 - December 31, 2022Google Analytics Certification
January 1, 2022 - December 31, 2022Google Ads Display Certification
January 1, 2022 - December 31, 2022Google Ads Video Certification
January 1, 2022 - December 31, 2022Google Ads Apps Certification
January 1, 2022 - December 31, 2022HubSpot Marketing Hub Software [HubSpot Academy]
January 11, 2030 - July 23, 2025Google Ads Search Certification
January 11, 2030 - July 23, 2025Google Shopping ads Certification
January 11, 2030 - July 23, 2025Google Analytics Individual Qualification
January 11, 2030 - July 23, 2025Google Analytics Certification
January 11, 2030 - July 23, 2025Google Ads Display Certification
January 11, 2030 - July 23, 2025Google Ads Video Certification
January 11, 2030 - July 23, 2025Google Ads Apps Certification
January 11, 2030 - July 23, 2025HubSpot Marketing Hub Software [HubSpot Academy]
January 11, 2030 - July 23, 2025Google Ads Search Certification
January 11, 2030 - July 23, 2025Google Shopping ads Certification
January 11, 2030 - July 23, 2025Google Analytics Individual Qualification
January 11, 2030 - July 23, 2025Google Analytics Certification
January 11, 2030 - July 23, 2025Google Ads Display Certification
January 11, 2030 - July 23, 2025Google Ads Video Certification
January 11, 2030 - July 23, 2025Google Ads Apps Certification
January 11, 2030 - July 23, 2025Industry Experience
Real Estate & Construction, Retail, Consumer Goods, Professional Services, Travel & Hospitality, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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