Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced and versatile SEO Specialist and Digital Copywriter with over 8 years in e-commerce strategy, content marketing, and social media management. Currently, I support TELF AG in creating and optimizing SEO-driven content, leveraging AI tools and analytics to boost brand authority and organic search performance. I’m passionate about digital innovation and love collaborating with marketing and design teams to create impactful content. Throughout my career, I have developed e-commerce platforms, managed campaigns, and created SEO content across various industries. I enjoy staying up-to-date with the latest trends in SEO and AI, and I regularly publish articles on digital strategy and technology. Besides work, I’m passionate about cooking, visual design, and automotive culture.…I am an experienced and versatile SEO Specialist and Digital Copywriter with over 8 years in e-commerce strategy, content marketing, and social media management. Currently, I support TELF AG in creating and optimizing SEO-driven content, leveraging AI tools and analytics to boost brand authority and organic search performance. I’m passionate about digital innovation and love collaborating with marketing and design teams to create impactful content. Throughout my career, I have developed e-commerce platforms, managed campaigns, and created SEO content across various industries. I enjoy staying up-to-date with the latest trends in SEO and AI, and I regularly publish articles on digital strategy and technology. Besides work, I’m passionate about cooking, visual design, and automotive culture.

Silvia Chiarolanza

Copywriter, SEO Expert, Social Media Manager, +3





I am an experienced and versatile SEO Specialist and Digital Copywriter with over 8 years in e-commerce strategy, content marketing, and social media management. Currently, I support TELF AG in creating and optimizing SEO-driven content, leveraging AI tools and analytics to boost brand authority and organic search performance. I’m passionate about digital innovation and love collaborating with marketing and design teams to create impactful content. Throughout my career, I have developed e-commerce platforms, managed campaigns, and created SEO content across various industries. I enjoy staying up-to-date with the latest trends in SEO and AI, and I regularly publish articles on digital strategy and technology. Besides work, I’m passionate about cooking, visual design, and automotive culture.…I am an experienced and versatile SEO Specialist and Digital Copywriter with over 8 years in e-commerce strategy, content marketing, and social media management. Currently, I support TELF AG in creating and optimizing SEO-driven content, leveraging AI tools and analytics to boost brand authority and organic search performance. I’m passionate about digital innovation and love collaborating with marketing and design teams to create impactful content. Throughout my career, I have developed e-commerce platforms, managed campaigns, and created SEO content across various industries. I enjoy staying up-to-date with the latest trends in SEO and AI, and I regularly publish articles on digital strategy and technology. Besides work, I’m passionate about cooking, visual design, and automotive culture.

Available to hire

I am an experienced and versatile SEO Specialist and Digital Copywriter with over 8 years in e-commerce strategy, content marketing, and social media management. Currently, I support TELF AG in creating and optimizing SEO-driven content, leveraging AI tools and analytics to boost brand authority and organic search performance. I’m passionate about digital innovation and love collaborating with marketing and design teams to create impactful content.

Throughout my career, I have developed e-commerce platforms, managed campaigns, and created SEO content across various industries. I enjoy staying up-to-date with the latest trends in SEO and AI, and I regularly publish articles on digital strategy and technology. Besides work, I’m passionate about cooking, visual design, and automotive culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

German

Beginner

Work Experience

Digital E-commerce Specialist & Copywriter at Belotti OtticaUdito SA

June 30, 2023 - July 23, 2025

Developed user-friendly e-commerce platform and optimized checkout processes. Crafted product descriptions, SEO content, newsletters, and ad copy. Managed customer service processes and streamlined order logistics. Planned social media content calendars and scheduled posts across Facebook, Instagram, and LinkedIn. Executed advertising campaigns via Google Ads and Meta Ads platforms. Optimized campaigns through A/B testing and data-driven refinements.

Digital E-commerce Specialist & Copywriter at Belotti OtticaUdito SA, Switzerland

June 30, 2023 - July 23, 2025

Copywriter & SEO Specialist at TELF AG

January 1, 2023 - Present

Creating high-impact, SEO-optimized content for blog articles, landing pages, newsletters, and social media channels. Implementing on-page SEO techniques including keyword research, meta tag writing, headings, and internal linking. Supporting AI-assisted content planning and automated outreach for link building and branding. Collaborating with marketing and design teams to align tone, branding, and digital objectives. Monitoring content performance, traffic insights, and search engine positioning using analytics tools. Publishing expert articles on LinkedIn and company blogs regarding digital strategy and AI trends.

Copywriter & SEO Specialist at TELF AG, Switzerland

January 1, 2023 - Present

Creating high-impact, SEO-optimized content for blog articles, landing pages, newsletters, and social media channels. Implementing on-page SEO techniques including keyword research, meta tag writing, headings, and internal linking, and assisting with off-page SEO strategy. Supporting AI-assisted content planning and automated outreach for link building and branding. Collaborating with marketing and design teams to align tone, branding, and digital objectives. Monitoring content performance, traffic insights, and search engine positioning using analytics tools. Publishing expert articles on LinkedIn and company blogs regarding digital strategy and AI trends.

E-commerce & Social Media Manager at Exel Milano SA

June 30, 2022 - July 23, 2025

Built multilingual WordPress/WooCommerce site with global payment systems. Created SEO blog content and coordinated social media and Google Ads campaigns. Handled email marketing focusing on conversion and audience engagement.

E-commerce & Social Media Manager at Exel Milano SA, Switzerland

June 30, 2022 - July 23, 2025

Freelance Digital Consultant at Comm42 SA / Freelance

December 31, 2021 - July 23, 2025

Delivered SEO optimization and website strategy for SMEs and professionals. Designed and managed numerous e-commerce sites using WordPress, Shopify, and Magento. Managed full-cycle social media strategy from planning to reporting. Created high-converting copy for newsletters, campaigns, and landing pages.

Freelance Digital Consultant at Comm42 SA / Freelance, Switzerland

December 31, 2021 - July 23, 2025

Delivered SEO optimization and website strategy for SMEs and professionals. Designed and managed numerous e-commerce sites (WordPress, Shopify, Magento). Managed full-cycle social media strategy, from planning to reporting. Created high-converting copy for newsletters, campaigns, and landing pages.