Available to hire
Hi, I’m Audrey Beim, a results-oriented marketing copywriter with 18+ years of experience shaping consumer brands through compelling copy, packaging, and multi-channel campaigns. I excel at defining brand voice, crafting newsletters, blogs, e-books, and website content, and driving successful product launches with clear, compliant copy that resonates with customers and retailers alike.
I thrive on meeting tight deadlines and turning ideas into measurable results. I excel in brand strategy, developing marketing programs, and helping brands connect with audiences through engaging content and persuasive storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Independent Marketing Consultant/Copywriter
January 1, 2011 - PresentResults-oriented copywriting and marketing professional. Define and maintain brand voice through consistent creative writing. Developed engaging concepts and content for newsletters, e-books, blogs, packaging, websites, new product launches, sales tools, and marketing programs. Proficient in editing, grammar, and proofreading. Managed calendars, deadlines, and personnel effectively. Provided content on lifestyle, DIY, health, wellness, fitness, and nutrition. Worked with multiple clients including Examiner.com, Linfield Media, Internet Brands, 310 Nutrition, and several digital marketing companies. Marketing consulting for companies like Mad Dogg Athletics, SmartyPants Gummy Vitamins, and Body By Jake with documented increases in sales and successful product entries.
Director of Marketing/Sales at ChildLife Essentials
April 30, 2011 - July 23, 2025Senior manager overseeing all aspects of marketing and sales for a nutritional supplement company focused on youth. Wrote web content and newsletters. Drove brand growth leading to a 112% sales increase within nine months and 50% national distribution growth in the first year. Developed marketing programs including on-shelf merchandising, sampling, promotions, advertising, and newsletters. Led cross-functional teams and collaborated with internal and external partners.
Senior Marketing Manager/Brand Manager at Irwin Naturals
January 31, 2010 - July 23, 2025Managed and executed communications and marketing activities to maximize sales. Produced and wrote newsletters, presentations, sales materials, and communication vehicles to support product launches and retail promotions. Oversaw development of branded websites and web content. Created email newsletter programs, packaging, displays, and collateral including compliant packaging copywriting.
Global Marketing Manager/Brand Manager at Herbalife International
December 31, 2006 - July 23, 2025Managed new product launches and global brand marketing for wellness products in over 65 countries. Responsible for creating all product collateral, project management, and multitasking over 55 product launches in the first year. Led multiple cross-functional teams under tight deadlines and maintained effective resource and time management.
Marketing Manager / Manager, Special Projects at JOL Management
December 31, 2005 - July 23, 2025Managed and developed direct mail magazine and advertising publication programs including direct mail, physician-to-patient sales collateral, and consumer newsletters. Key manager and liaison for new product development. Copywriter in a fast-paced, deadline-oriented environment.
Independent Marketing Consultant/Copywriter at Self-employed
January 1, 2011 - November 26, 2025Results-oriented marketing and copywriting professional with 18+ years in consumer packaged goods (CPG) and marketing services. Define/maintain brand voice; develop content for newsletters, e-books, blogs, packaging copy, product pages, and marketing collateral; manage editorial calendars; ensure accuracy, consistency, and compliance; coordinate cross-functional projects and deadlines across lifestyle, DIY, health, wellness, and nutrition sectors.
Director of Marketing/Sales at ChildLife Essentials
April 1, 2011 - April 1, 2011Senior marketing leader responsible for all marketing and sales programs; wrote web and newsletter copy; drove brand growth with a 112% sales increase in nine months and expanded national distribution by 50% in the first year; developed on-shelf merchandising, sampling, promotions, advertising, and newsletters; led cross-functional teams and collaborated with manufacturers and vendors.
Senior Marketing Manager/Brand Manager at Irwin Naturals
January 1, 2010 - January 1, 2010Developed and implemented marketing communications to maximize sales; produced newsletters, presentations, and all customer/partner communications; created sales materials and ‘one-pagers’; oversaw branded websites, landing pages, and web content; launched newsletter programs and packaging/assets for in-store programs.
Global Marketing Manager/Brand Manager at Herbalife International
January 1, 2006 - January 1, 2006Led new product and brand marketing initiatives for a wellness company selling in 65+ countries; created and copywrote all product collateral; managed new product development and launches; led cross-functional teams to deliver 55+ products in the first year and beyond.
Marketing Manager / Manager, Special Projects at JOL Management
January 1, 2005 - January 1, 2005Directed direct mail programs and physician-to-patient collateral; produced consumer newsletters; acted as liaison for new product development; copywriter in a fast-paced, deadline-driven environment.
Education
Masters of Business Administration at Pepperdine University
January 1, 2000 - December 31, 2000M.S. Counseling/Education at University of Southern California
January 1, 2000 - December 31, 2000B.A. Psychology at University of California, Santa Barbara
January 1, 1990 - December 31, 1994B.A. Sociology at University of California, Santa Barbara
January 1, 1990 - December 31, 1994Master of Business Administration at Pepperdine University
January 11, 2030 - November 26, 2025M.S. Counseling/Education at University of Southern California
January 11, 2030 - November 26, 2025B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - November 26, 2025B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - November 26, 2025Qualifications
Industry Experience
Consumer Goods, Healthcare, Life Sciences, Retail, Professional Services, Manufacturing, Travel & Hospitality, Other, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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