Available to hire
Hi! I’m Trizia Daphne R. De Vera, a Social Media and Brand Marketing professional with 5 years of experience in E-commerce. I specialize in content marketing and brand growth, and I’m passionate about creating engaging content that drives interaction and strengthens brand presence.
I love collaborating with different teams to craft compelling stories and campaigns that resonate with audiences. Staying ahead of social media trends and adapting quickly is something I enjoy, and I strive to bring creativity and strategy together to deliver excellent results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Senior Marketing Analyst - Community Management at Shopee Philippines, Inc.
June 1, 2023 - PresentCreates engaging, relatable content across Shopee PH’s social media platforms to drive growth and retention. Leads end-to-end production of static and short-form video content, ensuring brand and campaign alignment. Manages and schedules high-impact content calendars for optimized reach and engagement. Integrates innovative content approaches to stay ahead of social media trends and audience behavior. Monitors and analyzes performance metrics via Emplifi, Meta Business Suite, and Data Suite to assess content effectiveness and improve platform performance. Oversees multiple content projects with timely, high-quality execution. Crafts compelling short-form video narratives that reinforce brand identity and enhance audience connection across channels. Adapts quickly to evolving platform algorithms, features, and user habits. Drives social media campaigns in collaboration with marketing and cross-functional teams.
Senior Marketing Operations Analyst – Online Marketing & Campaigns at Shopee Philippines, Inc.
June 1, 2023 - July 23, 2025Executed campaign launches via Shopee’s CMS, ensuring on-brand, accurate, and optimized landing pages and collections. Managed curated collections across categories, aligning copy, creatives, and merchandising with campaign strategy. Collaborated with design, BD, category, and marketing teams for cohesive and timely rollouts. Oversaw QA to ensure collections were live-ready, fully populated, and properly boosted. Streamlined backend setup, campaign recruitment, and execution through cross-functional coordination.
Brand Assistant - Brand Operations at The Standard Hospitality Group (Elephant Grounds)
October 1, 2020 - July 23, 2025Supported brand marketing for Elephant Grounds, focusing on campaign planning, promotions, and customer engagement. Co-led brand activations and in-store events, ensuring consistency with brand identity. Coordinated with design, ops, and suppliers to deliver timely and impactful marketing materials. Managed project schedules and event timelines to ensure consistent and timely rollout. Tracked campaign performance through post-promo evaluations and market feedback to provide insights for improvement. Tracked competitor activity and trends to inform creative and strategic decisions. Managed budgets to ensure efficient use of resources across brand initiatives.
Merchandise Assistant - Beauty Lifestyle Division at Rustan Commercial Corporation
September 30, 2019 - July 23, 2025Supported brand-led storytelling and visual merchandising across 13 international bath & body brands, aligning assortment with seasonal content themes. Collaborated cross-functionally with suppliers, creatives, and marketing teams to execute product launches, promotions, and in-store campaigns. Co-developed creative direction and messaging for the 'Rustic Christmas' campaign, including catalogue content and holiday rollouts. Analyzed sales and inventory data to guide content timing, product pushes, and promotional storytelling across consumer touchpoints. Created pricing and sales strategies that complemented campaign objectives, driving consistency between commercial goals and marketing narratives. Ensured alignment between merchandising flow and marketing efforts by tracking product movement, optimizing timing for key content releases.
Senior Marketing Analyst - Community Management at Shopee Philippines, Inc.
June 1, 2023 - PresentCreates engaging, relatable content across Shopee PH’s social media platforms to drive growth and retention. Leads end-to-end production of static and short-form video content, ensuring brand and campaign alignment. Manages and schedules high-impact content calendars for optimized reach and engagement. Integrates innovative content approaches to stay ahead of social media trends and audience behavior. Monitors and analyzes performance metrics via Emplifi, Meta Business Suite, and Data Suite to assess content effectiveness and improve platform performance. Oversees multiple content projects with timely, high-quality execution. Crafts compelling short-form video narratives that reinforce brand identity and enhance audience connection across channels. Adapts quickly to evolving platform algorithms, features, and user habits. Drives social media campaigns in collaboration with marketing and cross-functional teams.
Senior Marketing Operations Analyst – Online Marketing & Campaigns at Shopee Philippines, Inc.
June 1, 2023 - July 23, 2025Executed campaign launches via Shopee’s CMS, ensuring on-brand, accurate, and optimized landing pages and collections. Managed curated collections across categories, aligning copy, creatives, and merchandising with campaign strategy. Collaborated with design, BD, category, and marketing teams for cohesive and timely rollouts. Oversaw QA to ensure collections were live-ready, fully populated, and properly boosted. Streamlined backend setup, campaign recruitment, and execution through cross-functional coordination.
Brand Assistant - Brand Operations at The Standard Hospitality Group (Elephant Grounds)
October 1, 2020 - July 23, 2025Supported brand marketing focusing on campaign planning, promotions, and customer engagement. Co-led brand activations and in-store events, ensuring consistency with brand identity. Coordinated with design, operations, and suppliers to deliver timely marketing materials. Managed project schedules and event timelines to ensure consistent and timely rollout. Tracked campaign performance through post-promo evaluations and market feedback. Tracked competitor activity and trends to inform creative and strategic decisions. Managed budgets to ensure efficient use of resources across brand initiatives.
Merchandise Assistant - Beauty Lifestyle Division at Rustan Commercial Corporation
September 30, 2019 - July 23, 2025Supported brand-led storytelling and visual merchandising across 13 international bath & body brands, aligning assortment with seasonal content themes. Collaborated cross-functionally with suppliers, creatives, and marketing teams to execute product launches, promotions, and in-store campaigns. Co-developed creative direction and messaging for the “Rustic Christmas” campaign, including catalogue content and holiday rollouts. Analyzed sales and inventory data to guide content timing, product pushes, and promotional storytelling. Created pricing and sales strategies that complemented campaign objectives. Ensured alignment between merchandising flow and marketing efforts by tracking product movement and optimizing timing for key content releases.
Education
BSBA in Marketing Management at University of Santo Tomas
January 1, 2014 - December 31, 2018Secondary Education at Dominican College
January 1, 2010 - December 31, 2014BSBA in Marketing Management at University of Santo Tomas
January 1, 2014 - December 31, 2018Secondary Education at Dominican College
January 1, 2010 - December 31, 2014Qualifications
Member of the Thomasian Junior Marketing Association
January 1, 2016 - December 31, 2018Junior Executive of the Community of Achievers Association
January 1, 2015 - December 31, 2017Class Public Relations Officer
January 1, 2015 - December 31, 2016Class Editor-in-Chief
January 1, 2016 - December 31, 2016Member of the Thomasian Junior Marketing Association
January 1, 2016 - December 31, 2018Junior Executive of the Community of Achievers Association
January 1, 2015 - December 31, 2017Class Public Relations Officer
January 1, 2015 - December 31, 2016Class Editor-in-Chief
January 1, 2016 - December 31, 2016Industry Experience
Retail, Media & Entertainment, Consumer Goods, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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