Senior SEO Specialist with 10+ years of experience driving sustainable organic growth through technical SEO, content strategy, and analytics. Leads SEO programs for SaaS, healthcare, eCommerce, and B2B brands, with deep expertise in site migrations, internal linking, schema, and performance optimization.…

Aniela Serbanescu

Senior SEO Specialist with 10+ years of experience driving sustainable organic growth through technical SEO, content strategy, and analytics. Leads SEO programs for SaaS, healthcare, eCommerce, and B2B brands, with deep expertise in site migrations, internal linking, schema, and performance optimization.…

Available to hire

Senior SEO Specialist with 10+ years of experience driving sustainable organic growth through technical SEO, content strategy, and analytics. Leads SEO programs for SaaS, healthcare, eCommerce, and B2B brands, with deep expertise in site migrations, internal linking, schema, and performance optimization.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Blog Manager/SEO Specialist at Clown Antics LLC
December 31, 2019 - July 23, 2025
Managed a team of over 10 freelance bloggers across multiple websites. Led content creation and developed targeted marketing strategies. Conducted topic research using Google Analytics and SEMrush. Managed YouTube channel content including uploads, tagging, and optimization.
Senior SEO Specialist at The Status Bureau
December 1, 2019 - Present
Lead SEO strategy and implementation for clients across industries including tech, healthcare, hospitality, and retail. Develop keyword strategies, metadata, internal linking structures, and content recommendations for over 90 website pages. Provide competitive analysis, keyword research, and on-page SEO audits using tools like Ahrefs, SEMrush, and Google Search Console. Collaborate with developers and designers on accessibility audits, technical SEO fixes, and UX improvements. Create SEO-friendly content outlines, briefs, and one-pagers for various B2B and B2C brands.
Digital Media Manager/SEO Specialist at Double A Media
August 31, 2019 - July 23, 2025
Managed written and graphic web content across websites and social media platforms. Directed a major site redesign that significantly improved SEO rankings. Created viral content generating millions of page views and built a social network with over 10 million followers. Designed marketing strategies including re-branding and visual ad campaigns.
Blog Manager / SEO Specialist at Clown Antics LLC
January 1, 2018 - December 31, 2019
Managed a distributed team of 10+ freelance writers across multiple niche websites. Led keyword research, topic ideation, and content optimization using Google Analytics and SEMrush. Oversaw SEO optimization for YouTube content, including metadata, tagging, and discoverability.
Digital Media Manager / SEO Specialist at Double A Media
March 1, 2008 - August 1, 2019
Managed SEO-driven written and visual content across multiple web properties and digital channels. Led a full website redesign using SEO best practices, resulting in improved organic visibility and rankings. Developed content strategies that generated millions of page views and fostered sustained audience growth. Planned and executed branding, repositioning, and digital advertising initiatives with a strong focus on performance and engagement.

Education

Bachelor of Communication Studies at University of Windsor
September 1, 2004 - April 30, 2008
Bachelor of Communications Studies at University of Windsor
January 1, 2004 - January 1, 2008
Bachelor of Communications Studies at University of Windsor
January 1, 2004 - January 1, 2008
Bachelor of Communication Studies at University of Windsor
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Education, Other

Skills

Experience Level