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I am a results-driven Digital Project Manager and Social Media Strategist with over 5 years of experience working with global brands across the MENA region and French overseas territories. I specialize in digital strategy, paid media execution, influencer marketing, and performance analysis, consistently driving impactful marketing results. I enjoy managing multi-market activations and aligning brand messages with regional audiences. I'm passionate about digital innovation and thrive in cross-functional collaboration environments. I've had the opportunity to lead digital campaigns for well-known brands like L’Oréal, Pernod Ricard, and Philip Morris, and I am always open to new opportunities where I can leverage my skills to help brands grow and succeed.…I am a results-driven Digital Project Manager and Social Media Strategist with over 5 years of experience working with global brands across the MENA region and French overseas territories. I specialize in digital strategy, paid media execution, influencer marketing, and performance analysis, consistently driving impactful marketing results. I enjoy managing multi-market activations and aligning brand messages with regional audiences. I'm passionate about digital innovation and thrive in cross-functional collaboration environments. I've had the opportunity to lead digital campaigns for well-known brands like L’Oréal, Pernod Ricard, and Philip Morris, and I am always open to new opportunities where I can leverage my skills to help brands grow and succeed.

FATIMA-ZAHRA EL ALAOUI

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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I am a results-driven Digital Project Manager and Social Media Strategist with over 5 years of experience working with global brands across the MENA region and French overseas territories. I specialize in digital strategy, paid media execution, influencer marketing, and performance analysis, consistently driving impactful marketing results. I enjoy managing multi-market activations and aligning brand messages with regional audiences. I'm passionate about digital innovation and thrive in cross-functional collaboration environments. I've had the opportunity to lead digital campaigns for well-known brands like L’Oréal, Pernod Ricard, and Philip Morris, and I am always open to new opportunities where I can leverage my skills to help brands grow and succeed.…I am a results-driven Digital Project Manager and Social Media Strategist with over 5 years of experience working with global brands across the MENA region and French overseas territories. I specialize in digital strategy, paid media execution, influencer marketing, and performance analysis, consistently driving impactful marketing results. I enjoy managing multi-market activations and aligning brand messages with regional audiences. I'm passionate about digital innovation and thrive in cross-functional collaboration environments. I've had the opportunity to lead digital campaigns for well-known brands like L’Oréal, Pernod Ricard, and Philip Morris, and I am always open to new opportunities where I can leverage my skills to help brands grow and succeed.

Available to hire

I am a results-driven Digital Project Manager and Social Media Strategist with over 5 years of experience working with global brands across the MENA region and French overseas territories. I specialize in digital strategy, paid media execution, influencer marketing, and performance analysis, consistently driving impactful marketing results. I enjoy managing multi-market activations and aligning brand messages with regional audiences.

I’m passionate about digital innovation and thrive in cross-functional collaboration environments. I’ve had the opportunity to lead digital campaigns for well-known brands like L’Oréal, Pernod Ricard, and Philip Morris, and I am always open to new opportunities where I can leverage my skills to help brands grow and succeed.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

Work Experience

Digital Project Coordinator (Consultant) at L’ORÉAL – Active Cosmetics Division

June 30, 2025 - July 23, 2025

Led digital activations for CeraVe, Vichy, and La Roche-Posay across 8+ countries in MENA & DOM-TOM regions. Developed and executed regional digital strategies aligned with brand goals. Managed advocacy and PR campaigns including talent sourcing, briefing, and KPI tracking. Monitored and analyzed social listening data to refine content and improve engagement. Deployed Meta and YouTube campaigns achieving 3.8x ROI and 25% lower CPC through optimization. Collaborated with 12+ regional distributors and internal teams to ensure campaign consistency. Directed agency partners and oversaw content creation from briefing to deployment.

Social Media Manager (Consultant) at PERNOD RICARD – Martell

September 30, 2022 - July 23, 2025

Designed and managed social media strategies to elevate Martell’s online presence increasing followers by 25% in 6 months. Optimized content calendars and scripts to align with global campaign goals. Partnered with influencer and PR teams to launch high-impact activations. Monitored paid media and refined targeting, boosting ad engagement by 25% through audience segmentation.

Digital Project Manager & Co-Founder at Inaya

March 31, 2022 - July 23, 2025

Built a beauty brand from concept to execution with +300% visibility growth. Developed the digital growth roadmap and social media identity. Led influencer collaborations and paid media strategy achieving 2.5x ROI on paid media and collaborating with 15+ influencers. Represented the brand at industry events and partnerships.

Social Media Manager (Consultant) at PHILIP MORRIS INTERNATIONAL

October 31, 2020 - July 23, 2025

Launched and managed the brand’s digital presence across major platforms. Led strategic planning and execution of editorial calendars and paid campaigns. Supervised creative teams and content production including briefs and shoots. Developed and executed innovative digital strategies and activations, driving brand awareness and engagement.