Available to hire
I am a product designer with twenty years of experience turning fragmented, data-heavy products into coherent and scalable digital systems. My work spans enterprise SaaS, mobile apps, travel platforms, document automation, e-commerce, marketing, and visual communication, with a particular focus on design systems, mobile UX strategy, research, prototyping, and close collaboration with product and engineering teams.
I enjoy bringing clarity to complex problems and helping teams move from ideas to useful, consistent experiences. Throughout my career, I have built and unified design systems, improved engagement and usability, led cross-functional teams, and connected design decisions to measurable business outcomes. I am always happy to walk through the work and share how I approach design challenges.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
Work Experience
Product Designer at Mercedes-Benz.io
January 1, 2025 - May 31, 2025Power BI Dashboard Design & UX Enhancement (5-month project): Improved dashboard design and functionality using Figma and Power BI, creating reusable templates for consistency and usability. Delivered interactive prototypes to stakeholders, aligning design with business goals and boosting collaboration. Developed a Confluence style guide for scalable design systems (typography, color, grids, iconography). Enhanced brand identity through logo redesigns, presentations, and custom Teams backgrounds. Audited existing dashboards to propose updates aligned with the new design system for a modern, cohesive user experience.
Product Designer / Lead Mobile at Buildium (RealPage)
January 1, 2023 - January 1, 2025Designs B2B SaaS experiences for property operators and their customers across web and native mobile, covering payments, billing, and accounting workflows. Focuses on end-to-end clarity and trust in money movement, builds and maintains reusable design systems with large component libraries, and partners closely with developers through handoff and QA to improve UI consistency and speed up delivery.
Product Designer / Lead UX Mobile at Buildium
January 1, 2023 - December 31, 2025Spearheaded the mobile UX strategy for two distinct apps, leading end-to-end design processes. Achieved a 40% increase in user engagement through redesigned features such as maps, client requests, and onboarding, enhancing user satisfaction and retention. Established and maintained a comprehensive mobile design system, increasing overall consistency by 30% and reducing development time by 12%. Conducted extensive user research, usability testing, and iterative design improvements, boosting user satisfaction scores by 20% in app stores. Collaborated with three Scrum teams to align product vision and ensure seamless design-to-development handoffs. Mentored junior designers.
Product Designer at TUI
January 1, 2020 - January 1, 2023Worked on the TUI mobile app team redesigning data-heavy dashboards and reporting interfaces so figures, trends, and states could be read at a glance. Led unification of multiple design systems into one, migrated a mobile system from Sketch to Figma, and delivered prototypes to align stakeholders and enable phased global rollout. Designed end-to-end payment and rent-collection flows (payment methods, confirmations, receipts, and failed-payment states) and integrated a third-party utility-billing service by translating complex billing logic into a usable experience.
Product Mobile Designer at TUI Group
January 1, 2020 - December 31, 2023Led research initiatives to identify future market opportunities, increasing new client acquisition by 17% and customer retention by 32%. Designed and maintained a cross-platform mobile design system, reducing UI inconsistencies by 40% on Android and 22% on iOS. Conducted A/B testing and analyzed user behavior to optimize conversion and engagement. Built interactive prototypes to validate concepts with stakeholders and end users.
UI/UX Mobile Designer at Cocus / TUI
January 1, 2020 - December 31, 2023Led mobile design initiatives for TUI Group's B2C apps, focusing on end-to-end design, scalable design systems, and improved onboarding and usability. Collaborated with cross-functional teams in an Agile environment to support mobile-first experiences across travel products.
Senior UX / UI Designer at Basecone (Wolters-Kluwer)
January 1, 2019 - January 1, 2020Designed for an invoice and document-automation SaaS product within the Wolters Kluwer ecosystem. Built and maintained the in-house design system and acted as design-system liaison with Wolters Kluwer, aligning product UI with enterprise standards. Led UI audits and usability testing that improved task-completion rates by 15%, improved design-to-development handoff, reduced development cycles by 20%, and advocated for accessibility and WCAG compliance.
Senior UX / UI Designer at Basecone (Wolters Kluwer)
January 1, 2019 - January 1, 2020Designed fintech SaaS experiences focused on invoice and document automation within the Wolters Kluwer ecosystem, improving usability and UI clarity for regulated business workflows.
UI/UX Designer at Basecone (Wolters Kluwer)
January 1, 2019 - December 31, 2020Led UI audits and usability testing, improving task completion rates by 15%. Acted as design system liaison with Wolters Kluwer, aligning product UI with enterprise standards. Built and maintained an in-house design system, streamlining workflows and improving consistency. Improved design handoff processes, reducing development cycles by 20%. Advocated for accessibility and WCAG compliance.
UI / UX Designer / Team Lead at Clever Advertising Group
January 1, 2015 - January 1, 2019Led a multidisciplinary team of developers and copywriters delivering conversion-focused digital campaigns for global iGaming markets. Increased conversion rates by 35% through UX optimisation, A/B testing, and mobile-first design, while owning branding and UX strategy across multiple client projects.
UI / UX Designer / Team Lead at Clever Advertising
January 1, 2015 - January 1, 2019Led UI/UX design and managed a team for a performance-marketing group operating across global markets, supporting web experiences and collaboration across projects.
Web Designer & Team Lead at Clever Advertising
January 1, 2015 - December 31, 2019Led multidisciplinary teams delivering high-impact, conversion-focused digital campaigns. Increased conversion rates by 35% through UX optimization, A/B testing, and mobile-first design. Owned branding and UX strategy across multiple client projects.
Web Designer at LVEngine
January 1, 2007 - January 1, 2015Delivered digital solutions across CRM, e-commerce, and UX for B2B and B2C clients, including UX optimization, e-commerce enhancements, and payment journey work.
Graphic Designer at ESTUDIO ASM
January 1, 2006 - January 1, 2007Led a small team of designers and photographers, defining creative direction and brand consistency across print and editorial work.
Web Designer at LV Engine
January 1, 2006 - December 31, 2015Designed and developed custom websites and interactive experiences focused on CRM, e-commerce, and user experience for B2B and B2C clients. Consulted on UI/UX best practices, accessibility, and user journey optimization. Integrated e-commerce solutions and payment gateways, ensuring seamless end-to-end experiences. Delivered brand identity systems, from logos to full digital style guides. Worked closely with developers and stakeholders, strengthening design-to-implementation workflows.
Graphic Designer at ConceptPRINT
January 1, 2004 - January 1, 2006Worked as a print designer, illustrator, and creative director at an academic and technical publisher, developing expertise in typography, layout, and visual storytelling.
Graphic Designer at ASM · ConceptPRINT
January 1, 2004 - January 1, 2006Built and maintained an in-house design system and aligned product UI to enterprise standards for regulated fintech contexts. Conducted UI audits and usability testing, improved design-to-development handoff, advocated for accessibility (WCAG), and supported UX optimisation through experimentation.
Graphic Designer at ASM - ConceptPRINT
January 1, 2004 - January 1, 2006Built and maintained an in-house design system aligned to enterprise standards in a regulated fintech context. Conducted UI audits and usability testing, improved design-to-development handoff, advocated for accessibility and WCAG compliance, and contributed to UX and conversion improvements through A/B testing and mobile-first design.
Graphic Designer
January 1, 2004 - January 1, 2006Built strong foundations in visual design, branding, editorial, and print production. Worked in creative studios and print-focused environments, contributing to branding and layout projects across diverse industries.
Education
Bachelor’s Degree in Graphic Design at ESAD — Escola Superior de Artes e Design
January 1, 2000 - January 1, 2004Bachelor's Degree in Graphic Design at ESAD, Escola Superior de Artes e Design
January 1, 2000 - January 1, 2004Bachelor's Degree in Graphic Design at ESAD, Escola Superior de Artes e Design
January 1, 2000 - January 1, 2004Bachelor's Degree in Graphic Design at ESAD, Escola Superior de Artes e Design
January 1, 2000 - January 1, 2004Qualifications
Best Talks — Abilways
January 1, 2024 - April 15, 2026Google UX Design Certificate
January 1, 2023 - April 15, 2026Nielsen Norman Group UX Certification
January 1, 2022 - April 15, 2026Generative AI Fundamentals (Google Cloud Skills Boost)
January 1, 2026 - September 7, 2026Best Talks (SKOLAE FORMATION)
January 1, 2024 - September 7, 2026Work with Components in Figma (Coursera)
January 1, 2023 - September 7, 2026Google UX Design Certificate (Google / Coursera)
January 1, 2023 - September 7, 2026UX Certification (Nielsen Norman Group)
January 1, 2022 - September 7, 2026Introduction to UX Design (Georgia Tech)
January 1, 2021 - September 7, 2026Dark Corners of eCommerce (Smashing Magazine)
January 1, 2018 - September 7, 2026Generative AI Fundamentals
January 1, 2026 - September 7, 2026Best Talks
January 1, 2024 - September 7, 2026Work with Components in Figma
January 1, 2023 - September 7, 2026Google UX Design Certificate
January 1, 2023 - September 7, 2026UX Certification
January 1, 2022 - September 7, 2026Introduction to UX Design
January 1, 2021 - September 7, 2026Dark Corners of eCommerce
January 1, 2018 - September 7, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Other, Travel & Hospitality, Financial Services, Real Estate & Construction, Education, Gaming, Retail
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