Available to hire
I’m an interdisciplinary expert at the intersection of creative design, strategic marketing, and marketing operations—passionate about building scalable systems, solving complex problems, and leading data-driven growth. I enjoy crafting innovative marketing strategies and executing campaigns that drive business success, and I thrive on collaboration across teams to achieve measurable results.
With experience spanning global marketing management to brand and digital marketing, I bring a strong background in SEO, data analytics, and event marketing. I’m dedicated to continuous learning and leveraging data-driven insights to optimize marketing performance and build strong brand engagements.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Global Customer & New Business Marketing Manager / Global New Business Marketing Manager / Americas Marketing Manager (NORAM & LATAM) at Travelport
June 30, 2025 - July 23, 2025Developed and executed localized B2B SaaS marketing strategies tailored to North American market needs, driving new business pipeline and customer expansion through targeted field marketing initiatives. Led regional field marketing campaigns and events, building a strong community of clients and industry influencers. Launched and managed account-based marketing (ABM) initiatives, increasing engagement with target accounts by 30% and accelerating upgrades. Adapted global marketing programs for regional audiences, boosting engagement. Collaborated with sales and cross-functional teams to pioneer innovative field events, enhancing engagement by 23% and qualified lead generation by 80%.
Global Customer & New Business Marketing Manager (Emerging Business and Inside Sales) / Global New Business Marketing Manager (Emerging Business and Inside Sales) / Americas Marketing Manager (NORAM & LATAM) at Travelport
June 30, 2025 - July 23, 2025Developed and executed localized B2B SaaS marketing strategies tailored to the North American market, driving new business pipeline and customer expansion through targeted field marketing initiatives. Led regional field marketing campaigns and events, building a strong community of clients and industry influencers to foster engagement and brand loyalty. Launched and managed account-based marketing (ABM) initiatives in collaboration with sales, achieving a 30% increase in engagement with target accounts. Adapted global marketing programs to regional audiences ensuring alignment with local market dynamics. Collaborated closely with sales and cross-functional teams to pioneer innovative field event approaches, resulting in a 23% increase in event engagement and an 80% increase in qualified lead generation.
Marketing Operations Manager / Brand Marketing Manager at Divert
June 30, 2024 - July 23, 2025Spearheaded SEO and digital marketing analytics to enhance website visibility and optimize content. Developed and executed data-driven social media strategies with key performance indicators. Managed advertising and marketing campaigns, overseeing budget and performance analysis, producing KPI reports. Directed logistics for corporate and co-brand events, ensuring seamless integration of in-person and virtual activations. Oversaw marketing technologies and CRM infrastructure management, supporting strategic marketing and event initiatives.
Marketing Operations Manager / Brand Marketing Manager at Divert
June 30, 2024 - July 23, 2025Spearheaded SEO and digital marketing analytics to enhance website visibility and optimize content across social media, web, and advertising channels. Developed and executed data-driven social media strategies in collaboration with content teams, establishing KPIs and leveraging insights to steer content development. Managed advertising and marketing campaigns including budget allocation, performance analysis, and optimization. Directed logistics for corporate and co-brand events ensuring seamless in-person and virtual activations. Oversaw marketing technologies and CRM infrastructure management, supporting strategy and adherence to standard operating procedures.
Director of Marketing at Boston Digital
June 30, 2023 - July 23, 2025Crafted persuasive value propositions and narratives for brand campaigns targeting Technology, Healthcare, and Life Sciences sectors. Partnered with sales teams to deliver qualified leads, increasing lead volume by 225% and lead quality by 25%. Monitored KPIs to gauge campaign effectiveness and refined tactics based on insights.
Director of Marketing at Boston Digital
June 30, 2023 - July 23, 2025Crafted persuasive value propositions and narratives for brand campaigns targeting Technology, Healthcare, and Life Sciences sectors. Partnered with sales teams to ensure a consistent flow of qualified leads aligned with sales objectives, enhancing follow-up and conversion. Analyzed lead generation metrics, resulting in a 225% increase in lead volume and 25% improvement in lead quality. Monitored KPIs to evaluate campaign effectiveness and refined strategies for continuous improvement.
Digital Marketing Manager at Charles River Apparel
June 30, 2022 - July 23, 2025Orchestrated digital marketing strategies to increase apparel sales by 12% and customer engagement by 5%. Managed digital advertising campaigns across multiple platforms including Google Ads and Amazon Ads to boost traffic and conversions. Monitored digital marketing trends and adopted tools like DAM (Canto) to improve sales team performance. Collaborated with cross-functional teams to develop promotional campaigns engaging B2B and retail audiences.
Digital Marketing Manager at Charles River Apparel
June 30, 2022 - July 23, 2025Orchestrated digital marketing strategies that boosted apparel sales by 12% and improved customer engagement by 5% through targeted campaigns on platforms including Google Ads, Amazon ads, and industry-specific advertising. Managed digital advertising campaigns using email, display, and other ad channels to increase website traffic and conversions. Monitored digital marketing trends, adopting tools like DAM (Canto) to enhance marketing efficiency and sales team performance. Facilitated collaboration across design, supply chain, and product development teams to develop B2B and retail promotional campaigns aligning brand messaging.
Design and Marketing Manager at Accent Banner
March 31, 2021 - July 23, 2025Managed design and marketing functions, integrating brand and promotional efforts.
Design and Marketing Manager at Accent Banner
March 31, 2021 - July 23, 2025Managed design and marketing functions, supporting brand identity and marketing communications to reinforce market presence.
Creative Director at I Bars Club
September 30, 2019 - July 23, 2025Led creative direction for brand marketing and campaigns.
Creative Director at I Bars Club
September 30, 2019 - July 23, 2025Led creative direction in branding and marketing initiatives, driving visual communication and design strategy for the organization.
Monetization and New Ventures Intern at Above the Basement
August 31, 2017 - July 23, 2025Assisted with monetization strategies and new business ventures.
Monetization and New Ventures (Intern) at Above the Basement
August 31, 2017 - July 23, 2025Supported new venture initiatives and monetization strategies during internship period.
Designer at Tata Consultancy Services
February 29, 2016 - July 23, 2025Designed visual communication materials.
Designer at Tata Consultancy Services
February 29, 2016 - July 23, 2025Contributed as a designer supporting visual communication and marketing design projects.
Exhibition and Spatial Designer Intern at Foley Designs
August 31, 2013 - July 23, 2025Supported exhibition and spatial design projects during internship.
Exhibition and Spatial Designer (Intern) at Foley Designs
August 31, 2013 - July 23, 2025Assisted in exhibition and spatial design projects during internship.
Education
MSc at Hult International Business School
January 1, 2022 - December 31, 2023BSc at National Institute of Design
January 1, 2010 - December 31, 2014MSc at Hult International Business School
January 1, 2019 - December 31, 2020BSc at National Institute of Design
January 1, 2010 - December 31, 2014Exchange at École Nationale Supérieure d'Art de Dijon
January 1, 2012 - December 31, 2012Qualifications
Certified in Disruptive Strategy
January 1, 2023 - December 31, 2023HubSpot Marketing Software Certified
January 1, 2023 - December 31, 2023Professional Certified Marketer (PCM)
January 1, 2023 - December 31, 2023Certified in Disruptive Strategy
January 1, 2020 - December 31, 2020HubSpot Marketing Software Certified
January 11, 2030 - July 23, 2025Professional Certified Marketer (PCM)
January 11, 2030 - July 23, 2025Industry Experience
Software & Internet, Travel & Hospitality, Healthcare, Life Sciences, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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