I am a creative brand strategist and viral content architect with over seven years of experience scaling brands from launch to millions of followers. I specialize in emotional storytelling and audience psychology, driving exponential audience growth through resonant marketing strategies. Bilingual in English and Spanish, I have a strong background in brand voice, human resources, content strategy, and creative execution. With my psychology training, I excel as an exceptional communicator. Throughout my career, I have built and scaled a fast-casual food brand into a franchise through bold branding, viral content, and strategic storytelling. I have developed scalable content systems blending emotional branding with trend-driven growth, created scripts and campaigns that reached millions organically, and collaborated on creative direction and video productions to translate brand objectives into visual narratives. I am passionate about mentoring teams, guiding content creators and entrepreneurs in audience positioning and social connections across diverse cultural contexts.

Richard Randolph M

I am a creative brand strategist and viral content architect with over seven years of experience scaling brands from launch to millions of followers. I specialize in emotional storytelling and audience psychology, driving exponential audience growth through resonant marketing strategies. Bilingual in English and Spanish, I have a strong background in brand voice, human resources, content strategy, and creative execution. With my psychology training, I excel as an exceptional communicator. Throughout my career, I have built and scaled a fast-casual food brand into a franchise through bold branding, viral content, and strategic storytelling. I have developed scalable content systems blending emotional branding with trend-driven growth, created scripts and campaigns that reached millions organically, and collaborated on creative direction and video productions to translate brand objectives into visual narratives. I am passionate about mentoring teams, guiding content creators and entrepreneurs in audience positioning and social connections across diverse cultural contexts.

Available to hire

I am a creative brand strategist and viral content architect with over seven years of experience scaling brands from launch to millions of followers. I specialize in emotional storytelling and audience psychology, driving exponential audience growth through resonant marketing strategies. Bilingual in English and Spanish, I have a strong background in brand voice, human resources, content strategy, and creative execution. With my psychology training, I excel as an exceptional communicator.

Throughout my career, I have built and scaled a fast-casual food brand into a franchise through bold branding, viral content, and strategic storytelling. I have developed scalable content systems blending emotional branding with trend-driven growth, created scripts and campaigns that reached millions organically, and collaborated on creative direction and video productions to translate brand objectives into visual narratives. I am passionate about mentoring teams, guiding content creators and entrepreneurs in audience positioning and social connections across diverse cultural contexts.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Brand Director at Baby Burger
January 1, 2020 - Present
Built and scaled a fast-casual food brand into a franchise model through bold branding, viral content with over 20 million views, and strategic storytelling. Led digital campaigns, designed brand voice, and built community engagement across platforms gaining more than 200k followers. Developed scalable content systems using Canva, CapCut, and ChatGPT, blending emotional branding with trend-driven growth.
Freelance Creative Strategist & Scriptwriter at Remote
January 1, 2021 - Present
Developed scripts, storyboards, and content treatments for viral Reels, TikToks, and branded video campaigns, several reaching millions of organic views. Produced short-term videos and data-driven campaigns that increased client sales by up to 100% and boosted follower counts by over 100k within 6 months for several clients. Wrote video content tailored to client tone, product messaging, and audience psychology across industries including hospitality, retail, fintech, and wellness.
Creative Producer / Assistant Director – Commercial Projects at Mexico City
January 1, 2019 - Present
Collaborated with production teams on creative direction, script supervision, and tone consistency in branded video shoots. Assisted in translating brand objectives into visual narratives, working closely with actors, crew, and clients.
Founder & Brand Director at Baby Burger Puebla
January 1, 2020 - Present
Built and scaled a fast-casual food brand into a franchise model through bold branding, viral content (20M+ views), and strategic storytelling. Led digital campaigns, designed brand voice, and built community engagement across platforms, gaining more than 200k followers. Developed scalable content systems using Canva, CapCut, and ChatGPT, blending emotional branding with trend-driven growth.
Freelance Creative Strategist & Scriptwriter at Remote
January 1, 2021 - Present
Developed scripts, storyboards, and content treatments for viral Reels, TikToks, and branded video campaigns, several reaching millions of organic views. Produced short-term videos and data-driven campaigns that increased clients' sales by up to 100% and boosted follower counts by 100K+ within 6 months. Wrote video content tailored to client tone, product messaging, and audience psychology across hospitality, retail, fintech, and wellness industries.
Creative Producer / Assistant Director – Commercial Projects at Mexico City
January 1, 2019 - Present
Collaborated with production teams on creative direction, script supervision, and tone consistency in branded video shoots. Assisted in translating brand objectives into visual narratives, working closely with actors, crew, and clients.

Education

B.A. at Universidad de las Americas Puebla, Mexico
January 1, 2021 - December 31, 2021
B.A. in Psychology at Universidad de las Americas Puebla
January 1, 2021 - August 4, 2025
Certificate in Brand Psychology & Audience Behavior at University of London (Global Online Learning Program)
January 1, 2023 - August 4, 2025

Qualifications

Certificate in Brand Psychology & Audience Behavior
January 1, 2023 - December 31, 2023
Certificate in Brand Psychology & Audience Behavior
January 1, 2023 - August 4, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Financial Services, Professional Services, Consumer Goods